The announcement was that the government will create a new "living wage" of £7.20 an hour from April next year for over-25s that will increase steadily to reach £9 an hour by 2020.
But, more importantly, IDS's incredible reaction to it stole the show and instantly became a meme.
"What do you mean politicians all look the same?"
People noticed he looked...familiar.
So there you have it – the moment from the budget you'll actually remember.
Siraj Datoo is a political reporter for BuzzFeed News and is based in London.
Contact Siraj Datoo at email@example.com.
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