People love this interview by Ed Miliband, which gave him the opportunity to discuss his ordinary life, from his music tastes to whether or not he has a Blue Peter badge.
The interview showed "the real Ed", according to his supporters.
And his decision, when he was asked what song the radio station should play, to choose "Pompeii" by Bastille was a definite talking point.
People immediately thought it was because he had been briefed beforehand.
But he casually said it was because he'd been invited to a concert by Ellie Goulding.
"The only reason I know it is ... Ellie Goulding, she invited me to a concert that she was doing, a homeless benefit, in December, and obviously she's great and I love her, but there was also this band called Bastille who was there, which I confess I hadn't heard of..."
Which people enjoyed.
And people mostly loved the interview.
Which means we'll probably be seeing him on breakfast sofas many, many times before voting day.
Siraj Datoo is a political reporter for BuzzFeed News and is based in London.
Contact Siraj Datoo at email@example.com.
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