Labour MP Chuka Umunna has confused the West Midlands town of Worcester with Wichita, a town in Kansas more than 4000 miles away.
The shadow business secretary appeared on BBC Hereford and Worcester yesterday to promote Labour's latest business policy before he made the gaffe. You can listen to it here from 19 seconds in:
The Labour MP was responding to a suggestion that the party had failed to speak to the public "like normal people". Umunna, MP for Streatham, said: "I doubt most people on the streets in Hereford and Wichita know what a local enterprise partnership is about but your local branch of the chambers of commerce or federation of small businesses, they will know what that's about."