There's just eight days left until Scotland votes on whether to become independent, and Britain's three main political parties are desperately invading the inboxes of their members and supporters to raise more money to upgrade their campaigns in the country.
The Conservatives, Labour, and the Lib Dems, which are running separate pro-union campaigns, have been increasingly asking supporters for help as shock polls suggest Scottish voters may choose independence next Thursday.
Earlier today, the leaders of the three parties rushed to Scotland to convince voters to stay in the union. David Cameron, the prime minister, went as far as to beg Scots not to vote for independence just to "get rid of the effing Tories".
Meanwhile, it is expected that more than 100 Labour MPs will head up to Scotland tomorrow to bolster the party's campaign.
Here's a brief insight into how each of the parties are approaching their members to ask for help:
Labour sent two emails to supporters this week in the space of an hour. On Monday night, just before 10pm, the party asked for donations to "make our case and expose SNP lies".
Less than 40 minutes later, Labour re-sent the same email with a second request, asking supporters to make phone calls to convince Scottish voters to vote No.
Meanwhile, the Liberal Democrats last week sent a message asking for donations and expressing the urgency of the situation, giving details of a poll and saying: "If that doesn't scare you, it should."
And the Conservatives are asking their voters to put window stickers up in their homes and to send postcards to friends and family in Scotland urging them to vote No.
A Labour spokesperson downplayed the impact of recent polls and said the party was confident, and focused on targeting undecided voters. "There's still a considerable amount of people who have yet to make up their mind, and you have to fight for every vote," they said.
"It's all to play for."
BuzzFeed News has redacted names in all emails.
Siraj Datoo is a political reporter for BuzzFeed News and is based in London.
Contact Siraj Datoo at firstname.lastname@example.org.
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