The Minerals Council of Australia have inadvertently set Twitter alight with the hashtag #australiansforcoal.
Thousands of responses saw the hashtag top Twitter's list of trending topics.
The debacle joins the pantheon of social media fails.
Here's why we need more coal, according to Twitter.
1. For the children.
#australiansforcoal because our kids deserve the best bushfires, droughts, & cyclones money can buy #leardblockade
King Slayer@2squigFollow
#australiansforcoal because our kids deserve the best bushfires, droughts, & cyclones money can buy #leardblockade
03:53 PM - 14 Apr 14ReplyRetweetFavorite
Seriously, they deserve a future.
Because our kids deserve a great job, with a bright future. #australiansforcoal
Andrew Bradley@andrewbradleyhcFollow
Because our kids deserve a great job, with a bright future.
#australiansforcoal
07:45 PM - 14 Apr 14ReplyRetweetFavorite
2. For the fish.
#AustraliansForCoal #auspol
Dept. of Australia@DeptOfAustraliaFollow
#AustraliansForCoal #auspol
02:11 PM - 14 Apr 14ReplyRetweetFavorite
3. For Mordor.
Because Mordor looks cool #australiansforcoal
Max Phillips@maxphillipsFollow
Because Mordor looks cool #australiansforcoal
03:50 PM - 14 Apr 14ReplyRetweetFavorite
4. For tourism.
Because coal is helping turn Australian communities into Mordor, which helps tourism #AustraliansForCoal
Captain Ketan Joshi@KetanJ0Follow
Because coal is helping turn Australian communities into Mordor, which helps tourism #AustraliansForCoal
03:38 PM - 14 Apr 14ReplyRetweetFavorite
5. For the weather.
i am bored with the coastlines being where they are and wish there was more violent weather and thats why i'm supporting #australiansforcoal
Scott Ludlam@SenatorLudlamFollow
i am bored with the coastlines being where they are and wish there was more violent weather and thats why i'm supporting #australiansforcoal
01:54 PM - 14 Apr 14ReplyRetweetFavorite
6. For the factories.
Because why wouldn't you want more of this in your life? #australiansforcoal
Baroness Burgess@HelishinglyFollow
Because why wouldn't you want more of this in your life? #australiansforcoal
07:24 PM - 14 Apr 14ReplyRetweetFavorite
7. For the workers.
Aussie workers are ecstatic about the prospect of being reliant on coal mining forever. #australiansforcoal
ABC:Hammerstein@ABCHammersteinFollow
Aussie workers are ecstatic about the prospect of being reliant on coal mining forever. #australiansforcoal
03:35 PM - 14 Apr 14ReplyRetweetFavorite
8. For the jobs.
Because of all the flow-on jobs: climate scientists, emergency services workers, health workers, corruption officials...#australiansforcoal
Quit Coal@QuitCoalOzFollow
Because of all the flow-on jobs: climate scientists, emergency services workers, health workers, corruption officials...#australiansforcoal
09:32 PM - 14 Apr 14ReplyRetweetFavorite
9. For the beautiful views.
I support #australiansforcoal Who wouldn't want this view from their horse stud or vineyard?
The Meigans@samandmishFollow
I support #australiansforcoal Who wouldn't want this view from their horse stud or vineyard?
06:11 PM - 14 Apr 14ReplyRetweetFavorite
10. For the property market.
I’ve always wanted beachfront property even though I live inland #australiansforcoal
Kate Carruthers@kcarruthersFollow
I’ve always wanted beachfront property even though I live inland #australiansforcoal
02:02 PM - 14 Apr 14ReplyRetweetFavorite
11. For The Lucky Country.
#australiansforcoal because Australia is "The Lucky Country"
Askgerbil Now@AskgerbilFollow
#australiansforcoal because Australia is "The Lucky Country"
08:59 PM - 14 Apr 14ReplyRetweetFavorite
12. For the climate.
#australiansforcoal Because we are tough blokes
Australian Wild@AustralianWildFollow
#australiansforcoal Because we are tough blokes
11:40 PM - 14 Apr 14ReplyRetweetFavorite
13. For the scary Greg Hunt memes.
Forever and ever… #australiansforcoal
Bernard Keane@BernardKeaneFollow
Forever and ever… #australiansforcoal
09:36 PM - 14 Apr 14ReplyRetweetFavorite
14. For the fashionistas.
Because coal is the new black #australiansforcoal
Elsa Evers@elsa_la_gueritaFollow
Because coal is the new black #australiansforcoal
08:51 AM - 15 Apr 14ReplyRetweetFavorite
15. For the Christmas Pressies.
Xmas was great for me as a kid... whether I was naughty or nice I always got what I wanted. #australiansforcoal <3
Luke Pearson@LukeLPearsonFollow
Xmas was great for me as a kid... whether I was naughty or nice I always got what I wanted. #australiansforcoal <3
09:10 PM - 14 Apr 14ReplyRetweetFavorite
Seriously, think of Santa.
Do environmentalists know that Santa uses 150 tonnes of coal? Anti-coalies fail! LOL #AustraliansForCoal @Austs4Coal
Do environmentalists know that Santa uses 150 tonnes of coal? Anti-coalies fail! LOL #AustraliansForCoal @Austs4Coal
03:51 PM - 14 Apr 14ReplyRetweetFavorite
16. For Gina.
#australiansforcoal
ACF@AusConservationFollow
#australiansforcoal
01:22 PM - 14 Apr 14ReplyRetweetFavorite
Think of poor Gina.
Blessed are the daughters of battler mining billionaires, for they will inherit the coal. #australiansforcoal
Tony The Geek Rulz@geeksrulzFollow
Blessed are the daughters of battler mining billionaires, for they will inherit the coal. #australiansforcoal
08:17 PM - 14 Apr 14ReplyRetweetFavorite
17. For all the billionaires.
Coal pollution: because 10/10 mining billionaires CAN'T be wrong! #australiansforcoal
Coal pollution: because 10/10 mining billionaires CAN'T be wrong! #australiansforcoal
03:58 PM - 14 Apr 14ReplyRetweetFavorite
18. For the scientists.
9/10 scienticians agree that particulate matter make you healthier and better-looking! #Australiansforcoal
9/10 scienticians agree that particulate matter make you healthier and better-looking!
#Australiansforcoal
03:56 PM - 14 Apr 14ReplyRetweetFavorite
19. For the talking shops.
Because what harm could another 100 years do? #australiansforcoal @Austs4Coal (Sculpture by Issac Cordal)
Greenpeace Aus Pac@GreenpeaceAustPFollow
Because what harm could another 100 years do? #australiansforcoal @Austs4Coal (Sculpture by Issac Cordal)
05:18 PM - 14 Apr 14ReplyRetweetFavorite
20. For the hashtags.
Because #australiansforcoal scans better than #minersshippingprofitsoffshorewhileheatingtheplanetandgivingaustraliaworsebushfiresmoreoften
Adam Bandt@AdamBandtFollow
Because #australiansforcoal scans better than #minersshippingprofitsoffshorewhileheatingtheplanetandgivingaustraliaworsebushfiresmoreoften
03:46 PM - 14 Apr 14ReplyRetweetFavorite
21. For the hi-tech future.
I want to be part of the hi-tech future and live like a Rinehart #australiansforcoal
Franco @FrankfrancescoFollow
I want to be part of the hi-tech future and live like a Rinehart #australiansforcoal
03:51 PM - 14 Apr 14ReplyRetweetFavorite
22. Because wind farms suck.
I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon).
Ros Lording@roslordingFollow
I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon).
07:18 PM - 14 Apr 14ReplyRetweetFavorite
23. And solar energy is stupid.
Because you'd have to be pretty stupid to support renewable energy #australiansforcoal @Austs4Coal
Because you'd have to be pretty stupid to support renewable energy #australiansforcoal @Austs4Coal
05:21 PM - 14 Apr 14ReplyRetweetFavorite
