The Minerals Council of Australia have inadvertently set Twitter alight with the hashtag #australiansforcoal.
Thousands of responses saw the hashtag top Twitter's list of trending topics.
The debacle joins the pantheon of social media fails.
Here's why we need more coal, according to Twitter.
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1. For the children.
#australiansforcoal because our kids deserve the best bushfires, droughts, & cyclones money can buy #leardblockade
King Slayer@2squigFollow
#australiansforcoal because our kids deserve the best bushfires, droughts, & cyclones money can buy #leardblockade
03:53 PM - 14 Apr 14ReplyRetweetFavorite
Seriously, they deserve a future.
Because our kids deserve a great job, with a bright future. #australiansforcoal
Andrew Bradley@andrewbradleyhcFollow
Because our kids deserve a great job, with a bright future.
#australiansforcoal
07:45 PM - 14 Apr 14ReplyRetweetFavorite
2. For the fish.
#AustraliansForCoal #auspol
Dept. of Australia@DeptOfAustraliaFollow
#AustraliansForCoal #auspol
02:11 PM - 14 Apr 14ReplyRetweetFavorite
3. For Mordor.
Because Mordor looks cool #australiansforcoal
Max Phillips@maxphillipsFollow
Because Mordor looks cool #australiansforcoal
03:50 PM - 14 Apr 14ReplyRetweetFavorite
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4. For tourism.
Because coal is helping turn Australian communities into Mordor, which helps tourism #AustraliansForCoal
Captain Ketan Joshi@KetanJ0Follow
Because coal is helping turn Australian communities into Mordor, which helps tourism #AustraliansForCoal
03:38 PM - 14 Apr 14ReplyRetweetFavorite
5. For the weather.
i am bored with the coastlines being where they are and wish there was more violent weather and thats why i'm supporting #australiansforcoal
Scott Ludlam@SenatorLudlamFollow
i am bored with the coastlines being where they are and wish there was more violent weather and thats why i'm supporting #australiansforcoal
01:54 PM - 14 Apr 14ReplyRetweetFavorite
6. For the factories.
Because why wouldn't you want more of this in your life? #australiansforcoal
Baroness Burgess@HelishinglyFollow
Because why wouldn't you want more of this in your life? #australiansforcoal
07:24 PM - 14 Apr 14ReplyRetweetFavorite
7. For the workers.
Aussie workers are ecstatic about the prospect of being reliant on coal mining forever. #australiansforcoal
ABC:Hammerstein@ABCHammersteinFollow
Aussie workers are ecstatic about the prospect of being reliant on coal mining forever. #australiansforcoal
03:35 PM - 14 Apr 14ReplyRetweetFavorite
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8. For the jobs.
Because of all the flow-on jobs: climate scientists, emergency services workers, health workers, corruption officials...#australiansforcoal
Quit Coal@QuitCoalOzFollow
Because of all the flow-on jobs: climate scientists, emergency services workers, health workers, corruption officials...#australiansforcoal
09:32 PM - 14 Apr 14ReplyRetweetFavorite
9. For the beautiful views.
I support #australiansforcoal Who wouldn't want this view from their horse stud or vineyard?
The Meigans@samandmishFollow
I support #australiansforcoal Who wouldn't want this view from their horse stud or vineyard?
06:11 PM - 14 Apr 14ReplyRetweetFavorite
10. For the property market.
I’ve always wanted beachfront property even though I live inland #australiansforcoal
Kate Carruthers@kcarruthersFollow
I’ve always wanted beachfront property even though I live inland #australiansforcoal
02:02 PM - 14 Apr 14ReplyRetweetFavorite
11. For The Lucky Country.
#australiansforcoal because Australia is "The Lucky Country"
Askgerbil Now@AskgerbilFollow
#australiansforcoal because Australia is "The Lucky Country"
08:59 PM - 14 Apr 14ReplyRetweetFavorite
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12. For the climate.
#australiansforcoal Because we are tough blokes
Australian Wild@AustralianWildFollow
#australiansforcoal Because we are tough blokes
11:40 PM - 14 Apr 14ReplyRetweetFavorite
13. For the scary Greg Hunt memes.
Forever and ever… #australiansforcoal
Bernard Keane@BernardKeaneFollow
Forever and ever… #australiansforcoal
09:36 PM - 14 Apr 14ReplyRetweetFavorite
14. For the fashionistas.
Because coal is the new black #australiansforcoal
Elsa Evers@elsa_la_gueritaFollow
Because coal is the new black #australiansforcoal
08:51 AM - 15 Apr 14ReplyRetweetFavorite
15. For the Christmas Pressies.
Xmas was great for me as a kid... whether I was naughty or nice I always got what I wanted. #australiansforcoal <3
Luke Pearson@LukeLPearsonFollow
Xmas was great for me as a kid... whether I was naughty or nice I always got what I wanted. #australiansforcoal <3
09:10 PM - 14 Apr 14ReplyRetweetFavorite
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Seriously, think of Santa.
Do environmentalists know that Santa uses 150 tonnes of coal? Anti-coalies fail! LOL #AustraliansForCoal @Austs4Coal
Do environmentalists know that Santa uses 150 tonnes of coal? Anti-coalies fail! LOL #AustraliansForCoal @Austs4Coal
03:51 PM - 14 Apr 14ReplyRetweetFavorite
16. For Gina.
#australiansforcoal
ACF@AusConservationFollow
#australiansforcoal
01:22 PM - 14 Apr 14ReplyRetweetFavorite
Think of poor Gina.
Blessed are the daughters of battler mining billionaires, for they will inherit the coal. #australiansforcoal
Tony The Geek Rulz@geeksrulzFollow
Blessed are the daughters of battler mining billionaires, for they will inherit the coal. #australiansforcoal
08:17 PM - 14 Apr 14ReplyRetweetFavorite
17. For all the billionaires.
Coal pollution: because 10/10 mining billionaires CAN'T be wrong! #australiansforcoal
Coal pollution: because 10/10 mining billionaires CAN'T be wrong! #australiansforcoal
03:58 PM - 14 Apr 14ReplyRetweetFavorite
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18. For the scientists.
9/10 scienticians agree that particulate matter make you healthier and better-looking! #Australiansforcoal
9/10 scienticians agree that particulate matter make you healthier and better-looking!
#Australiansforcoal
03:56 PM - 14 Apr 14ReplyRetweetFavorite
19. For the talking shops.
Because what harm could another 100 years do? #australiansforcoal @Austs4Coal (Sculpture by Issac Cordal)
Greenpeace Aus Pac@GreenpeaceAustPFollow
Because what harm could another 100 years do? #australiansforcoal @Austs4Coal (Sculpture by Issac Cordal)
05:18 PM - 14 Apr 14ReplyRetweetFavorite
20. For the hashtags.
Because #australiansforcoal scans better than #minersshippingprofitsoffshorewhileheatingtheplanetandgivingaustraliaworsebushfiresmoreoften
Adam Bandt@AdamBandtFollow
Because #australiansforcoal scans better than #minersshippingprofitsoffshorewhileheatingtheplanetandgivingaustraliaworsebushfiresmoreoften
03:46 PM - 14 Apr 14ReplyRetweetFavorite
21. For the hi-tech future.
I want to be part of the hi-tech future and live like a Rinehart #australiansforcoal
Franco @FrankfrancescoFollow
I want to be part of the hi-tech future and live like a Rinehart #australiansforcoal
03:51 PM - 14 Apr 14ReplyRetweetFavorite
22. Because wind farms suck.
I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon).
Ros Lording@roslordingFollow
I'm with #australiansforcoal because wind farms are such a blight on the landscape (see horizon).
07:18 PM - 14 Apr 14ReplyRetweetFavorite
23. And solar energy is stupid.
Because you'd have to be pretty stupid to support renewable energy #australiansforcoal @Austs4Coal
Because you'd have to be pretty stupid to support renewable energy #australiansforcoal @Austs4Coal
05:21 PM - 14 Apr 14ReplyRetweetFavorite
