Newspaper Has An Absolute Shocker

Australia’s illustrious Financial Review prints “World Is Fukt” on its front page. Editor apologises for “extremely bad result.”

1. One of Australia’s most prestigious newspapers, the Financial Review, has printed an error-strewn edition.

2. The front page included dummy headlines, empty space, “three lines to come here”, Gallipoli misspelt (twice), and the subhead “World Is Fukt”.

3. A passion for punctuation indeed!?!

4. The Anzac Day edition is on sale for three days, compounding the AFR’s agony. #BringBackTheSubs

5. The “World Is Fukt” headline presumably referred to yesterday’s announcement that Australia’s government is buying 58 joint strike fighters at a cost of $24 billion.

6. Australian Financial Review Editor Michael Stutchbury apologised to readers in Western Australia, where the edition was accidentally sent to press.

Stutchbury told Mumbrella: “The WA edition is the result of a simple error that got through normal quality control and then ended up with an extremely bad result.”

“The first thing I want to do is to apologise to Western Australian readers of the Australian Financial Review for the obviously unacceptable state of the front page of their paper this morning. It is an extreme one-off and we are going through our processes to make sure it does not happen again.”

7. The hashtag #worldisfukt was soon trending.

#worldisfukt is now trending in Australia

— Trends Australia (@TrendsAustralia)

8. Readers saw the funny side.

AFR is my new hero. Finally, journalism that tells it like it is #WorldIsFukt

— hellharpy (@hellharpy)

That is clearly going to be the best selling edition of the Fin ever. #worldisfukt

— Ms Laurie (@laurie_ms)

Ahaha it’s real and I have a copy #finreview #WorldIsFukt. Hope person responsible survives - this is very amusing.

— Sir Grahame of Perth (@angrygoat)

I think "World is Fukt" should be entered into the #Walkleys for best headline.

— Bronwen Clune (@bronwen)

On all fairness, 'World is Fukt' is a pretty accurate headline for almost any story

— Fiona Katauskas (@FionaKatauskas)

What exactly was issue with AFR cover? #worldisfukt sentiment seems ok, if dubious spelling. Empty lines for Hockey's speech is rather apt.

— Simon Angilley (@dufussy)

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Simon Crerar is founding editor of BuzzFeed Australia and is based in Sydney.
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