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People Are Psyched For New GAYTMs To Celebrate Pride

Cash out with pride Down Under. Bank redesigns ATMs for Sydney Mardi Gras.

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People are VERY happy!

Instagram: @veronicacallaghan

"Lots of love in Sydney today #gaytm #bumsqueeze #pride"

Instagram: @franciscofoster

"How much money do I need? #GAYTM #ANZ #Sydney #OxfordSt #GAY #LGBTI #Freedom #happiness"

Instagram: @shurataft

"Very nice touch from @anz_au with their #GAYTM for mardi gras. And of course...it accepts ALL cards. #gaymoneyforall"

Another #GayTM leopard print #anz #MardiGras2014

russty@russtytuckle

Another #GayTM leopard print #anz #MardiGras2014

10:51 PM - 22 Feb 14ReplyRetweetFavorite

Apparently dollars come out SPARKLING!

Instagram: @jakechiem

ANZ are donating ATM fees from the machines to non-profit diversity organisation Twenty10.

Have you seen @ANZ_AU's GAYTMs? They are donating fees for non-ANZ cardholders from these machines to Twenty10. http://t.co/aJUlNv3zH6

David Johnson@_struct

Have you seen @ANZ_AU's GAYTMs? They are donating fees for non-ANZ cardholders from these machines to Twenty10. http://t.co/aJUlNv3zH6

12:49 PM - 22 Feb 14ReplyRetweetFavorite

Onya ANZ!

Instagram: @georgiafairbank

"PROUD of you ANZ. Happy Mardi Gras Oxford St #gaytm"

Reactions have been overwhelmingly positive.

This is amazing and hilarious at the same time. Cash out, darling. Your bank shows its pride. #GAYTM. http://t.co/1iYNVACrE3

George Nguyen@geetree

This is amazing and hilarious at the same time. Cash out, darling. Your bank shows its pride. #GAYTM. http://t.co/1iYNVACrE3

01:30 AM - 22 Feb 14ReplyRetweetFavorite

Well done ANZ! Happy to bank with you! Haha #gaytm #pride http://t.co/Ez3B6LusGJ

Jaryd Collins@jarydcollins

Well done ANZ! Happy to bank with you! Haha #gaytm #pride http://t.co/Ez3B6LusGJ

10:34 PM - 22 Feb 14ReplyRetweetFavorite

How amazing are the ATM machines in city for mardi grass!!! #gaytm haha

Sarah Pedley@SarahPeds

How amazing are the ATM machines in city for mardi grass!!! #gaytm haha

09:46 PM - 22 Feb 14ReplyRetweetFavorite

Some people weren't impressed.

Not a fan of the #GayTM - reinforces predictable, old stereotypes. Surely a simple Rainbow would of sufficed?

Will Spence@willthestudent

Not a fan of the #GayTM - reinforces predictable, old stereotypes. Surely a simple Rainbow would of sufficed?

09:39 PM - 22 Feb 14ReplyRetweetFavorite

Others were unimpressed AND politically opposed.

Pleased to announce that the Christian Democratic Party does not do any banking with @ANZ_AU. Their #GayTM is nuts. Society > Profits

Fred Nile@frednile

Pleased to announce that the Christian Democratic Party does not do any banking with @ANZ_AU. Their #GayTM is nuts. Society > Profits

09:28 PM - 22 Feb 14ReplyRetweetFavorite

They were quickly dealt with.

@frednile @ANZ_AU Sending you peace, love and goodwill from the #GayATM Fred. Remember, Jesus doesn't discriminate.

Matt Young@MattYoung

@frednile @ANZ_AU Sending you peace, love and goodwill from the #GayATM Fred. Remember, Jesus doesn't discriminate.

09:47 PM - 22 Feb 14ReplyRetweetFavorite

Some people just seemed to have an issue with the ANZ bank full stop.

All this bullshit about #GayTM... why would you keep your money with bank which invests in nuclear weaponry? #ANZ

Beeza Geeza@beezageeza

All this bullshit about #GayTM... why would you keep your money with bank which invests in nuclear weaponry? #ANZ

10:34 PM - 22 Feb 14ReplyRetweetFavorite

But most seemed very supportive of the ANZ's stunt.

I wasn't aware that stereotypes at Mardi Gras were frowned upon? I think it's great that ANZ are associating LGBTQIA w/ their brand. #GAYTM

Dan Barrett@TheDanBarrett

I wasn't aware that stereotypes at Mardi Gras were frowned upon? I think it's great that ANZ are associating LGBTQIA w/ their brand. #GAYTM

03:02 PM - 22 Feb 14ReplyRetweetFavorite

The GAYTMs are named Hello Sailor, Mo Town, Pink Ink, Party People, Equal Love, Drag It Up, Pride, Unicorn Dream, Denim Darling and Go Wild. If you're not in Sydney, check out #GAYTM on Twitter.

The campaign may have been inspired by an ATM in Brighton, England, during last year's Gay Pride.

Whoop! First GAYTM spotted in Brighton! #Pride #GAYTM #LGBT @PrideBrighton

Barclays Spectrum@barclayspectrum

Whoop! First GAYTM spotted in Brighton! #Pride #GAYTM #LGBT @PrideBrighton

03:21 AM - 1 Aug 13ReplyRetweetFavorite

If so, the ANZ have taken an acorn and made a mighty tree. Here's how it came together. Great work ANZ!

View this video on YouTube

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