Last Friday, Kimberly Jones shared a video of her son Keaton tearfully revealing he had been bullied.
In the video — which has since been viewed over 17 million times — Keaton asks, "Just out of curiosity, why do they bully?"
As Jones described in her Facebook post, Keaton asked to be picked up from school again because he was afraid to go to lunch.
Yet, despite everything, Keaton still managed to share a message of hope.
The video now has 18 million views, and numerous celebrities have shared uplifting messages in support of Keaton.
Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school… https://t.co/Q9xozT7NWQ
Keaton, this is so accurate. Why do people do this? I think your sooo cool Keaton! I wanna be your friend ( but srs… https://t.co/jBK7ON2pMS
Keaton I, along with my @CSUFootball and @packers brothers wanted you to know that we stand against bullying.… https://t.co/zybymNBLAl
I’m so Sad and angry like I’m OD hot 😡😪Please teach your kids not to be bullies .Teach them how to be tough 👊🏽but not too pick on others
Hi @Lakyn_Jones, could you pass this message along to Keaton? ❤
Meet Keaton Jones a very smart little boy who is being bullied at school. This video is heartbreaking!! I want to b… https://t.co/0dLPXZ2dAA
Keaton's sister stated on Twitter that Keaton is doing well and loves that his video is spreading awareness about bullying.
The Support is overwhelmingly! He is doing good and loving the awareness his video! #StandWithKeaton