Skip To Content
  • Viral badge
  • win badge
  • Yaaass badge

Plus-Size Women Re-Created A Bunch Of Ads To Prove The Fashion Industry Wrong

Warning: Curves ahead.

Macey J. Foronda / Charlotte Gomez / BuzzFeed

If you open up a magazine or drive down a street, it's clear that plus-size women are rarely in high-fashion advertisements. In an industry where beauty standards seem so limited, we decided to break the mold and insert ourselves into the world of fashion. Here's how it went:

View this video on YouTube

BuzzFeedYellow / Via

Tommy Hilfiger fall 2016 ad with Gigi Hadid

Mikael Jansson / Tommy Hilfiger / Macey J. Foronda / BuzzFeed

Kristin: Here I am, looking like Captain Ahab's favorite pinup girl. I don't think I realized how ridiculous this ad was until I tried to create it. Who hangs out in a coil of rope without pants unless your night is going very poorly? That said, if *I* could do this, then there's no reason why you can't stick a plus-size model into this ad.

I was actually shocked that the photo turned out as well as it did — I kept asking if it was photoshopped. I've heard so many times that my body isn't really capable of doing ~beautiful fashion things~ that seeing myself actually do it felt like a mistake. But this should tell you just how much of a difference it makes when you have good makeup, hair, lighting, and photography, and of course excellent rope.

Agent Provocateur fall 2016 ad with Abbey Lee Kershaw

Mario Sorrenti / Agent Provocateur / Macey J. Foronda / BuzzFeed

Kelsey Rose: As a plus-size woman, lingerie scares the shit out of me. I have always struggled to not only find lingerie that fits me well but also feel genuinely sexy in lingerie. Growing up, when I saw lingerie ads, they always featured models that I couldn't identify with — I've got big hips, thick thighs, and DDs. I'm totally OVER feeling like that, because believe it or not, I LOVE MY CURVES and it is time to show the world that curves can be sexy AF.

Not going to lie — seeing the original ad, I didn't think I could pull it off. There's no way to hide in this picture — it is LITERALLY a pair of underwear, a corset, a couch, and me. It was going to be Kelsey Rose — raw. When I was all glammed up and finally got on set with the couch, I felt sexy and I felt empowered. I realized that just because I didn't have the body of the model in the image didn't mean I was less fierce.

Kate Spade spring 2016 ad with Jourdan Dunn

Emma Summerton / Kate Spade / Macey J. Foronda / BuzzFeed

Danica: Growing up, I never really saw myself as the model type because I always thought that to be accepted, or thought of as beautiful, you had to be a small size, or be a certain height. I didn't have much confidence either as a kid. I was made fun of for my height and weight all the time. It didn't help that at every family gathering, I would get conflicting messages like "'re fat now!" followed by "eat more, the food will just go to waste."

Now, seeing myself re-creating the ad, I am shocked the way it turned out! I am used to always being behind the scenes, running around making others look good. This definitely pushed me out of my comfort zone and gave me so much confidence in myself. It also made me realize that I shouldn't give a fuck what others think, that we all should be able to do whatever we think is beautiful as long as you love yourself first.

Calvin Klein spring 2016 ad with Kendall Jenner

Tyrone Lebon / Calvin Klein / Macey J. Foronda / BuzzFeed

Kyeshia: Guys, I'm sorry, but I am not Kendall Jenner, nor do I have a Kendall Jenner body. I don't know if it's obvious or not, but listen — being a model is hard. This may look ethereal and very serene, but I was trying so hard. Bodies just aren't naturally made for model positioning, so props to you model babes out there!

At the very least, I'm glad I was semi-cozy on top of mounds of sheets propping up half my shoulder to create this very organic look, even if my boobs are suffocating me. I honestly can't believe I went through with being photographed half naked, pretending to be a Jenner gal. I mean, who the hell do I think I really am? The gall!

Burberry spring 2016 ad with May and Ruth Bell

Mario Testino / Burberry / Macey J. Foronda / BuzzFeed

Sheridan: I'm gonna go ahead and say it: I'm a big fan of my body (this may be because I have youngest child syndrome). That being said, it's still daunting to go topless in front of a room full of people, plus everyone who might be seeing your right boob on the internet.

It took a second for me to let go of all the straight-up bullying my adolescence were filled with, but once I did, I felt a wave of euphoria. Then I felt a bit of pain because my nipple was squeezed with half of my boob in my arm crevasse. The Bell twins are gorgeous, but that doesn't mean that Jazz and I can't also feel beautiful.

Jazzmyne: Honestly, I have always wanted to do some type of nude/topless photo shoot, but when it came down to actually doing it, I WAS SO NERVOUS. I was like trying to stay fierce and sexy at the same time while making sure my nipples were not out to the damn room! I truly cannot even believe how spot-on this is! We legit look like the plus-size, African-American version of this ad. I feel like Burberry should be proud of this!

After this experience, I also realized that I would probably be the bitchiest model alive, because this shit is HARD work to have to stay in the same position, focusing on your face and your body all at once — and then just holding it.

Kristin: Seriously, beauty is a skill. Models are naturally beautiful, but they also have a lot of help. So stop beating yourself up because you aren’t followed around by a pit crew of people with PhDs in contouring, ya know?

Kelsey Rose: This experience makes me hope for more size inclusivity in fashion ads, because a) not only has this shoot proven that plus girls are MORE than capable of rocking fashion ads, but b) we also need to start teaching the younger generations that **ALL** bodies are beautiful by showing a diverse array of bodies in fashion ads and advertising altogether.

Danica: Society and the media has got us thinking we all need to be perfect, which leads us to do crazy things to fit in. We all have to get past that and realize that a positive body image is the way you think and who you are as a human being. So darn it, love yo'self!

Kyeshia: All in all, it was wonderful to pretend to be someone I am definitely not, in my very own body, all while being cheered on by a magnificent group of women. All of whom are so fucking talented, encouraging, and unbelievably beautiful!

Sheridan: To everyone who might say, "Models are skinny, that's just the way it is," I'm guessing you haven't had the pleasure of someone throwing fries at you while saying "feed the cow" — ah, what good times. Representation is important, because every person has the right to feel beautiful without some dumbass internet doctor chiming in with some "advice." Each body is special — if you feel great, that's all that matters.

Jazzmyne: After this experience, I really feel inspired to just say "WE FUCKING ROCKED THIS" to every designer out there that has not hired a plus-size woman for their fashion ads. I hope that these will show girls and boys growing up that we can rock it and so can you. If you want to be a damn model, make it happen and work for that.

~The End~

Brandon Maxwell / Macey J. Foronda / Charlotte Gomez / BuzzFeed

(Brandon Maxwell fall 2016 ad with Herieth Paul, Leila Nda, Maria Borges, Riley Montana, Ophelie Guillermand, and Blanca Padilla.)

Fashion credits:

Styling: Lauren Bernard

Kristin's look: Boots by Torrid; Kelsey Rose's look: Corset by Lane Bryant; Danica's look: Skirt by Lane Bryant; Kyeshia's look: Tank top by Lane Bryant, underwear by Jockey; Group look: Kristin and Danica wear dresses by Adrianna Papell, Kelsey Rose wears a top by Lane Bryant, Kyeshia wears a dress by Torrid.

The rest of the items are models' own.

Makeup: Bailey Brooke

Hair: Shanelle Besser