Plus-size retail giant Lane Bryant released an ad campaign today for its line of Cacique lingerie.
According to Lane Bryant's website, the campaign wants women to know that "sexy" isn't limited to one size:
The models in the campaign kicked off the movement, snapping mirror selfies of themselves with inspirational sayings.
Candice Huffine decided to go with, "BE BOLD BE YOU!!"
While model Ashley Graham wanted women to know that "Beauty is Beyond Size."
Fellow model Marquita Pring decided to say, "THICK THIGHS SAVE LIVES!"
But the best part is that women around the world have been sharing their selfies.
"I'm redefining sexy with #curvymatters - All shapes are sexy."
"I joined @lanebryant and @refinery29 in promoting self love, self accepting and self appreciation."
"#ImNoAngel #beautybeyondsize because it took me 20+ years to realize i was gorgeous without fitting in a tiny mold, I don't want other young girls to think they absolutely need a number to be deemed desirable."
Oh, and Salt-N-Pepa got in on it.
Keep on pushin' — sorry — the good message, ladies!