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    18 Photos That Prove The Products We Buy Are Slowly Shrinking, Yet We're Still Paying The Same Price

    You're not imagining things!

    IDK if you've noticed, but it's ROUGH out there right now (and by rough, I mean expensive). Just last month, inflation in the US hit 9.1%, the highest it's been in 40 YEARS. These numbers come from the consumer price index, which measures the prices of everyday goods and services, aka food, rent, and other things we need to survive/live our daily lives.

    You've probably noticed prices going up, but maybe you've also noticed that despite paying the same price (or even more) for the products you've always bought, packages seem smaller, and the goods seem to be running out a lot quicker than they used to.

    Well guess what, you're not imagining things! These days, we're all paying the same amount or more for less product thanks to a little thing called "shrinkflation." According to CNET, shrinkflation is "the practice of reducing the size or quantity of a product, while keeping the same price." So, even though you're paying the same amount of money, the cost per unit actually goes up, because the product won't last as long.

    Shrinkflation is happening all around us — we literally can't escape it. So, here are few examples of things you might notice looking a little smaller the next time you go shopping:

    1. Cereal:

    2. Juice:

    3. Soap:

    4. Paper towels:

    5. Detergent:

    6. Tomatoes:

    7. Cat food:

    8. Chips:

    9. Body wash:

    10. Salad dressing:

    11. Coffee:

    12. Ice cream:

    13. Cookies:

    14. Air freshener:

    15. Storage bags:

    16. Diapers:

    17. Makeup:

    18. And finally, our precious chocolate croissants :(

    Have you noticed any examples of shrinkflation on the shelves of your local store? Tell us in the comments.

    H/T: r/shrinkflation