In case you didn't know, a multilevel marketing (MLM) company is a company that emphasizes both direct sales and recruiting others to work under you so you can receive a percentage of profit from the products they sell as well. The people above you are considered your "upline," and the people below you are considered your "downline." MLMs have been around for decades, and there's been plenty of controversy over the years surrounding their business practices. I should also note that MLMs are legal, while pyramid schemes are not. The main difference is that MLMs involve the sale of products, and in a pyramid scheme, no actual product is sold.
Recently, Discovery+, in partnership with BuzzFeed Studios, released the investigative documentary The Rise and Fall of LuLaRoe.
The doc takes a deep dive into the suspicious business practices of the infamous leggings MLM and features reporting from BuzzFeed News senior culture reporter Stephanie McNeal.
Now, I personally feel like I should have an honorary PhD in LuLaRoe, and even I learned something new! Here are some key takeaways:
Note: People recruited to sell LuLaRoe are referred to by LuLaRoe — and also throughout this post — as "consultants."