Last night, Caroline announced on her Instagram story that she'll be selling the homemade facial oil she uses on her own skin, which she cheekily (and maybe accurately?) named Snake Oil, complete with hand-drawn labels.
She kicked it all off by saying, "So, we all know that I have amazing skin...I have the skin of a viral 18-year-old TikToker."
"Not a lot of people know, like only my close friends know this, is that I'm obsessed with making my own special face oil."
She then revealed the Snake Oil bottles, complete with the funnels she uses to fill them right in her own apartment.
And as for price, Caroline announced that the first nine bottles would cost $75, with a price hike to $85 as things become a bit more ~official~.
She even compared her oil to Gwyneth Paltrow's GOOPGenes facial oil, which currently sells for $98, to reiterate what a steal it is.
On Caroline's Instagram, people seemed pretty excited:
However, some wondered if Caroline planned on including a list of ingredients for her oil (since, y'know, they'd be putting it on their faces). Caroline responded that an ingredients list would happen once there was "professional labeling done" for Snake Oil:
Meanwhile, people on Twitter weren't quite as enthused. Some brought the jokes:
All the girlies after using Caroline Calloway’s Snake Oil™️.
Help, I woke up to Caroline Calloway launching a skin care line of her leftover face oils and I will be thinking about nothing else all day.
And others were kinda like, "How is this allowed?"
can a woman in stem please buy the caroline calloway face oil and test it for science? (assuming it ever gets mailed)
Caroline Calloway back to being extremely fucked up on her Instagram story I can’t breathe what the fuck is this 😭😭😭😭😭😭why are people actually buying it shes going to get sued
Caroline Calloway’s new face oil grift …..! truly ms calloway said she’d break the FDA regulations herself