While leading Israel is no child's play, Netanyahu is looking to convince the Israeli public that if they want someone who can look out for their kids, they had better vote for his Likud Party.
The campaign ad opens with a couple getting ready to go on a date. As the doorbell rings, they find Netanyahu standing at their door.
The rest of the ad features Netanyahu slamming his political rivals -— and onetime coalition partners — Tzipi Livni and Isaac Herzog, of the Zionist Camp Party. A previous ad, featuring Netanyahu as a teacher in a kindergarten presiding over warring toddlers impersonating Herzog and Livni, among others, was banned by Israel's Central Election Committee, as it violated campaign rules which ban showing a child under the age of 15.
At the end of the ad, the parents return home and say "Shalom," a traditional Hebrew greeting which means Hello, Goodbye, and, literally, "Peace."
Netanyahu responds, "Not unconditionally."
So that happened.
Sheera Frenkel is a cybersecurity correspondent for BuzzFeed News based in San Francisco. She has reported from Israel, Egypt, Jordan and across the Middle East. Her secure PGP fingerprint is 4A53 A35C 06BE 5339 E9B6 D54E 73A6 0F6A E252 A50F
Contact Sheera Frenkel at firstname.lastname@example.org.
Got a confidential tip? Submit it here.