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The Brand New Logo For Rajasthan Tourism Is Right On Point

I see what you did there.

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Ogilvy & Mather Mumbai's campaign for Rajasthan Tourism includes a pretty awesome new logo.

Ogilvy & Mather / Via

The camels and birds in the logo make up a Rajasthani man's face, complete with the trademark handlebar moustache that one will often see men sporting in the state.

The new logo is also accompanied by a series of television commercials.

View this video on YouTube