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15 Awesome Examples Of Guerilla Marketing

Guerrilla marketing has fostered some of the most create marketing campaigns ever. Here is a list of some epic campaigns that leave conventional advertising in the dust.

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1. Push The Button to Add Drama

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A good place to start is with one of the best examples of all time, done for a campaign to promote the TNT Drama Channel.

2. Now Add Even More Drama...

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We'll follow up with another video made for the same campaign. This one is even more extravagant, but a bit more chaotic as well.

3. ... And a Parody of The Drama

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You know you're successful when your campaign gets imitated and parodied. This parody is from Israel.

4. Moving Right Along... Christmas Surprise!

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This campaign for WestJet airline paid itself off a thousand times over with the amount of exposure it got.

5. The Invisible Chair

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This creative campaign was done to advertise some sort of comfort product. You don't need to watch the whole video, just one glance says it all.

6. The Molson Beer Fridge

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This one is genius. Molson, a Canadian beer company created a fridge that only one kind of person can open. Can you guess who?

7. Apotek in the Subway

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In another creative use of technology, a Shampoo company rigged up an interactive billboard in a subway station.

8. Pepsi Bus Stop

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In a similar vein, Pepsi rigged up a bus stop to give commuters an unexpected surprise.

9. HD Prank

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This campaign is similar to Pepsi's except I like it more because it's even more realistic; after all, it's an ad for an HD TV.

10. Telekenetic Coffee Shop

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This ultra-creative and special effect-ified scene was created to promote the film "Carrie".

11. Be Like Bond

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This well-choreographed campaign by Coca-Cola had people act like James Bond to receive premier tickets to the film "Skyfall". Did they succeed?

12. Va Va Voom

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This TV ad for Reanult's Clio car may have been staged, but it's still a great example of Guerrilla marketing.

13. That Calls for a Carlsberg

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Guerrilla marketing is all about documenting your campaign so that you can share it later. Watch what happens when a couple encounters a theater full of menacing bikers.

14. It's All About Location

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This video collage has examples of multiple visual campaigns that were done in creative places.

15. End With a Smile

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To end this list, here's a creative campaign launched in Sydney, Australia, to get people to smile more. And what could be wrong with that?

Want to create your own Guerilla marketing campaign?

Click here are some great resources to get you started.

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