So there was a documentary about men who dress up and pretend to be dogs on Channel 4 last night.
The show claimed that there are 10,000 people in the UK who regularly dress as dogs in their spare time.
There was also this photograph in a Daily Mail article that went viral last weekend.
So why do some men dress up like dogs for a living?
"They control a lot of people. They are CEOs. It's just a way of being able to express themselves in a way they wouldn't be able to do as a human."
"It's a way of relaxing after a long day."
An escapism that involves being fed doggie treats like this by a "handler" (aka a human who looks after them).
Guy Simmonds, the producer and director of Human Pups, told BuzzFeed News via email how the film came about:
"We stumbled across some pictures on the internet, which as you can imagine were jaw-dropping. We'd never seen anything like it before and were surprised to find out that there'd never been a documentary on the subject.
"On the surface you'd think that it might just be a few people dressing up as dogs behind closed doors, but the more research I did, the more surprised I was to learn just how large the community was globally.
"Through my research I found Puppy Pride, the UK's online community for Human Pups, which is run by a 28-year-old Oxford graduate called Kye. He was very keen to promote the community and introduced us to many pups that were very generous with their time and keen to share their stories."
Some of the pups, like Tom (who, when not a dog, is a sound and lighting technician), like to sleep in cages.
The people in the documentary say again and again that dressing up like a dog is not a sexual pursuit.
However, what becomes evident is that the practice really isn't used for sex.
"On the surface puppy play seemed very sexual," Simmonds told BuzzFeed. "The truth is, puppy play is a very diverse community with people from many different walks of life.
"For some people there definitely is a sexual element, and in fact puppy play was originally born out of the BDSM and kink scene in San Francisco in the '80s, but now there is a big movement of pups for whom it is purely a form of escapist roleplay. For them it is a way of becoming more primal and escaping the stresses of an increasingly hectic world.
"There is definitely an element of putting on a mask and becoming someone else and I think that anonymity appeals to people. It is a very welcoming and accepting community."
And as the documentary goes on you begin to understand how seriously some of the dogs take the competitions.
You also learn from their friends how happy these men feel when they have the opportunity to be dogs.
And some of the contributors feel that they are a different person when they are a dog.
One part of the show sees dogs gaining the confidence to go out into the public for the first time.
Especially when you see how happy the dogs are.
Plus there's this.
Who's a good boy?
You can watch Secret Life of the Human Pups on All4.
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