Your first episode has got to knock it out of the park. In James Corden's first Late Late Show they had Tom Hanks acting out every one of his films in a couple of minutes. It got attention, it stopped critics from suggesting that Corden was struggling, and it just gave the show some great buzz and energy that has been there since.
On Monday's Nightly, we had Martin Clunes pretending to be a ventriloquist's dummy. It wasn't funny.
The other big skit, where Walliams dressed up as Emma Stone, didn't seem to work. In fact the greatest surprise was the fact that the biggest Oscars fail in history, a huge cultural moment that had taken place the previous night and could have easily filled 10 minutes of jokes, resulted in only one quick skit. It was as if the Oscars weren't worth talking about.
ITV sees this show as an eight-week experiment, knew that it would attract some criticism (especially with the news moving), and appreciates that it will take time for it to find its feet. And the thing is, the show is getting better in jokes and confidence each night. Wednesday's show was the strongest so far. The problem? You have to find at least some magic and spark in the show straight away, because it's just so much harder to get it later.