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    This Local Car Hire Ad Is Truly Astonishing

    A car rental service that will pick you up... literally.

    This is The Pembrokeshire Herald.

    At a first glance it looks like every other local newspaper in the country.

    Until you read this advert.

    Newspaper bosses have written to police about the advert, saying they believe it to have been doctored by an unauthorised person who previously worked for the company, but is now working for a rival publication.The title has now apologised to readers after the advert was published in the 19 July edition, which had a print run of 20,000 and remained on sale after the amendment was discovered.

    The newspaper owners must be furious.

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