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People Are Losing Their Shit At That New Mysterious Adele Advert

"Literally an Ad(ele)."

Thirty seconds of what appeared to be a new Adele track appeared during Sunday night's X Factor.

Snippet of Adele's new music😩👏 She's about to snatch us all bald!

"Hello / It's me. / I was wondering if after all these years you'd like to meet. / To go over, everything. / They say that time's supposed to be heal ya / But I ain't done much healing."

BuzzFeed Music reached out to confirm whether this is the announcement of a third album. Adele’s publicist declined a request for comment.

Naturally, quite a lot of people melted.

"Hello, it's me..." ME: #AdeleIsBack

Does this mean...? Could this mean...?

ready for new stuff from this madam

Is she back?

Somewhere in the suburbs, Adele pours another glass of champagne and puts her slippered feet up onto a huge pile of £50 notes. #xfactor

The songs that might make you cry are here?

Adele has that kind of music that makes you miss that person you made eye contact with on public transportation 7 years ago

Good luck if you are another recording artist.

Ehvray female popstar after seeing that Adele advert...

Adele: you get your career ruined! you get your career ruined! you get your career ruined!

Adele:'s me... Every other artist:

It was quite an event.

That awkward moment when a 30 second Adele advert is more exciting than the whole series of X Factor.

Artists launch month-long countdowns filled with celebrity endorsements and Adele puts out a commercial without her face and name in sight.

announcing singles: our faves - social media adele - prime time television

What possibly just appeared on television?


This post has been updated to reflect the fact that Adele’s publicist officially declined BuzzFeed Music’s request for comment.

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