2. Let’s have a closer look.
There’s no clear advertiser, leaving readers quite confused.
UPDATE (12:20pm) - The Guardian has been in touch. They say that it was published on behalf of DueDil, a business data company, who won a Guardian Small Business Networks competition. The prize? An advert in the paper.
3. DueDil has written why they did this on their Tumblr.
So a few of you might be wondering how doge made it into your newspaper this morning. Well… we admit it, it was us. But why, you may ask. Did we want to kill the meme by making it mainstream? Do we hate the internet? No. We actually thought we’d do something nice.
We’ll be honest. We were having a hard time deciding which advert to run with our free advertising space the Guardian so kindly offered us for winning their Small Business Networks competition. We tried a traditional advert, which was nice, but then we remembered we’re not a traditional kind of company…
… And of course we just wanted to print doge in the guardian, y’know, for the lulz.