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FHM And Zoo Magazines Suspend Publication

Both magazines have seen double-digit sales declines in recent years.

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Publisher Bauer Media has announced it is suspending the publication of Zoo and FHM magazines.

In a statement, FHM said: "It’s been an absolute joy producing the magazine over the years. Thank you for all your support, we will keep you updated with developments over the coming weeks."

Zoo said:
"We've loved every minute of the near 12 years and 600-plus issues we've shared with you and would like to thank each and every one of you who've been there with us along the way."

Both publications have experienced double-digit falls in print readership in the last few years, while digital subscriber growth has remained slim. From January to June this year, FHM sold on average nearly 66,000 copies each month and Zoo just over 24,000 copies each week, according to official ABC figures.

Ten years ago FHM sold more than 500,000 copies each month and Zoo sold more than 260,000 copies each week. There has been a lot of talk in recent times about how men's magazines have declined in readership due to the internet.

Bauer Media issued this statement on its website:

Bauer Media has today announced its intention to suspend publication of FHM and ZOO magazines.

First published in 1985 as 'For Him Magazine', the title changed its name to FHM and went from a quarterly to a monthly publication in 1994. During the 1990s the well-loved brand dominated the men's market and went on to launch a series of international editions. More recently FHM has evolved to become a mainstream men's lifestyle magazine delivering innovative content to an audience of modern twentysomething men.

Launched in 2004, ZOO joined Nuts (closed, April 2014) in the newly-created weekly men's magazine market. Characterised by its cheeky tone covering girls, sport, music, film and technology, the title was aimed at men between 18-35 defined by their attitude rather than age.

Over time young men's media habits have continually moved towards mobile and social and today FHM and ZOO have a combined digital audience of over 5 million.

Current and former staff members at Zoo and FHM have been sharing their memories of working for the magazines.

If only you all knew how many talented, good people have worked on @ZOO & @FHM. These mags gave me a career. Sad day https://t.co/jOghA879N0

Goodbye FHM. Without you I would have never taken delivery of the world's biggest sandwich.

FHM was my first staff job. They let me do ridiculous things for a living and I loved working there.

Goodbye FHM. Some very fun memories. Sympathies to affected teams https://t.co/JIUwZgG9Xa

Scott Bryan is a TV editor for BuzzFeed and is based in London. Contact this reporter at: scott.bryan@buzzfeed.com

Contact Scott Bryan at scott.bryan@buzzfeed.com.

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