When asked about the theme of Twitterstorms in this episode, Brooker said that he doesn't think that they are inherently a bad thing – they depend on the individual case.
"I had read Jon Ronson’s book So You’ve Been Publicly Shamed, which is quite terrifying. I think that what is interesting in that book is that he makes the point that quite often Twitterstorms happen because people, broadly speaking, want to make the world a better place. And so they’re reacting to something that they see as an injustice or something wrong that’s happened, or something that someone has said that’s intolerant or hateful or what have you.
"So there’s a good motivation, but the cumulative weight of all of these voices can be quite toxic for the person who is on the receiving end, especially if actually what is happening is that they are being misconstrued."