17 Essential PR Lessons From Siobhan Sharpe Of “Twenty Twelve”

“Totally. Yeah. Okay so the thing with this is. Okay. The thing is. Totally.”

1. Provide deep rich insight at all times.

BBC / Via netflix.com

2. Don’t come up with any meaningless phrases.

Twenty Twelve / BBC / Via netflix.com

3. Just keep it snappy and deliver the good noise.

Twenty Twelve / BBC / Via netflix.com

4. Don’t waste client time with gibberish.

Twenty Twlelve / BBC / Via netflix.com

5. Know all about the people you’re dealing with.

Twenty Twelve / BBC / Via Netflix

6. Give everyone your 130% attention.

Netflix / Twenty Twelve / BBC

Netflix / Twenty Twelve / BBC

 
Twenty Twelve / BBC / Via netflix.com

7. Know how to motivate a team towards *that* goal.

BBC / Twenty Twelve / Via netflix.com

8. Don’t stop inspiring them. Just don’t stop.

Twenty Twelve / BBC / Via netflix.com

9. Know digital like the back of your hand.

youtube.com Twenty Twelve / BBC

10. You must know social like the back of your hand.

youtube.com / Twenty Twelve / BBC

11. Know every single hyperlinked digital space.

12. Be a master at Twitter. Set the standard.

Siobhan Sharpe

— Siobhan Sharpe (@perfect_siobhan)

13. One day you will come across *that* idea…

Twenty Twelve / BBC / Via netflix.com

14. Don’t stop selling *that* message.

Twenty Twelve / BBC / Via netflix.com

15. Especially to those who don’t care.

Twenty Twelve / BBC / Via netflix.com

16. Because you don’t know where it will end up.

Holy shet, we're in an actual dictionary guys... #jubilympics

— Siobhan Sharpe (@perfect_siobhan)

And then you’ve made it in PR.

Let's celebrate this shet.... #jubolympissed

— Siobhan Sharpe (@perfect_siobhan)

Holy shet.

Twenty Twelve / BBC / Via netflix.com

Siobhan Sharpe is back in W1A.

That’s right, Twenty Twelve’s got a sequel. Wednesday, 10pm on BBC 2.

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Scott Bryan is the TV editor for BuzzFeed UK and is based in London.
 
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