Dear Person Needing Bucking Up,
Hello and thank you so much for writing. I feel honored that you would take the time to reach out and in many cases tell me your very real struggles with writing and work and the future of the printed word.
I have a few thoughts to share, though unfortuately in this space I can't detail all the reasons I think we have a fighting chance at keeping newspapers and books alive in physical form. But before I do blather for a few paragraphs, I should apologize for sending you a mass email.
As you probably know, a week ago I gave a speech to about 100 people in New York, and I didn't foresee it getting out there on the web. (Shows how much I know.) And I really didn't expect this email address to be given out. Again, though, that was my lack of foresight. And I'm an infrequent emailer, so I'm unable to respond to most of the (plaintive, beautiful, heart-ripping) emails that have been sent to me these past few days. So I apologize for not being able to answer your email personally. Or at least not in any timely manner.
Anyway. I would like to say to you good print-loving people that for every dire bit of news there is out there, there is also some good news, too. The main gist of my (rambling) speech at the Author's Guild was that because I work with kids in San Francisco, I see every day that their enthusiasm for the printed word is no different from that of kids from any other era. Reports that no one reads anymore, especially young people, are greatly overstated and almost always factually lacking. I've written about youth readership elsewhere, but to reiterate: sales of young adult books are actually up. Total volume of all book sales is actually up. Kids get the same things out of books that they have before. Reading in elementary schools and middle schools is no different than any other time. We have work to do with keeping high schoolers reading, but then again, I meet every week with 15 high schoolers in San Francisco, and all we do is read (literary magazines, books, journals, websites, everything) in the process of putting together the Best American Nonrequired Reading. And I have to say these students, 14 to 18 years old, are far better read and more astute than I was at their age, and there are a million other kids around the country just like them.
These kids meet every week at McSweeney's, and things at our small publishing company are stable. We're a hand-to-mouth operation to be sure, but we haven't had to lay anyone off. To some extent, that's because we're small and independent and have always insisted on staying small and independent. We take on very little risk, and we grow very cautiously. It's our humble opinion that the world will support many more publishers of our size and focus. If you can stay small, stay independent, readers will be loyal, and you'll be able to get by publishing work of merit. Publishing has, for most of its life, been a place of small but somewhat profit margins, and the people involved in publishing were happy to be doing what they loved. It's only recently, when large conglomerates bought so many publishing companies and newspapers, that demands for certain margins squeezed some of the joy out of the business.
Pretty soon, on the McSweeney's website— www.mcsweeneys.net — we'll be showing some of our work on this upcoming issue, which will be in newspaper form. The hope is that we can demonstrate that if you rework the newspaper model a bit, it can not only survive, but actually thrive. We're convinced that the best way to ensure the future of journalism is to create a workable model where journalists are paid well for reporting here and abroad. And that starts with paying for the physical paper. And paying for the physical paper begins with creating a physical object that doesn't retreat, but instead luxuriates in the beauties of print. We believe that if you use the hell out of the medium, if you give investigative journalism space, if you give photojournalists space, if you give graphic artists and cartoonists space— if you really truly give readers an experience that can't be duplicated on the web— then they will spend $1 for a copy. And that $1 per copy, plus the revenue from some (but not all that many) ads, will keep the enterprise afloat.
As long as newspapers offer less each day— less news, less great writing, less graphic innovation, fewer photos— then they're giving readers few reasons to pay for the paper itself. With our prototype, we aim to make the physical object so beautiful and luxurious that it will seem a bargain at $1. The web obviously presents all kinds of advantages for breaking news, but the printed newspaper does and will always have a slew of advantages, too. It's our admittedly unorthodox opinion that the two can coexist, and in fact should coexist. But they need to do different things. To survive, the newspaper, and the physical book, needs to set itself apart from the web. Physical forms of the written word need to offer a clear and different experience. And if they do, we believe, they will survive. Again, this is a time to roar back and assert and celebrate the beauty of the printed page. Give people something to fight for, and they will fight for it. Give something to pay for, and they'll pay for it.
We'll keep you posted throughout the summer about our progress with this newspaper prototype, and any other good news we come across.
Thanks for listening for now,
P.S. The email address you wrote to— email@example.com— was a new one I set up to give to the attendees of the Author's Guild. I won't be able to check it very often, as I'm slow with email to begin with.
I mostly like old, unpopular things, like from 2002. I'm also 102 years old.
Contact Scott Lamb at firstname.lastname@example.org.
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