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Bushmaster's Shockingly Awful "Man Card" Campaign

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that "prove" the bearer's manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

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You do this by filling out a form and sending the revocation notice to them. You can choose several different reasons.