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We Ordered Pizza By Sending Just A Pizza Emoji And So Can You

Emoji-ordering: for people who like takeaway but are too lazy to type more than one character.

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Domino's has created a Facebook Messenger bot that means customers can now order pizza by using an emoji or typing the word "pizza".

By syncing their online Domino's account with Facebook Messenger, customers can message the bot.

The pizza company appears to be emulating its rival Pizza Hut, which introduced emoji-ordering last month.

Customers just send the emoji on Facebook, confirm the order, and then wait for delivery. So we put our lunch money together to check it out.

First the bot, which is called "Dom", called us its "pal", which is...nice.

While we were waiting, we started asking Dom random questions to see what happened.

And then just when we were starting to get hangry we realised we'd put the debit card expiry date in wrong :(

WHOOPS.

Verdict? Literally just marginally more exciting than just ordering online. And if you want more excitement in your life do not order a cheese and tomato pizza.

Sara Spary is a consumer business correspondent for BuzzFeed News and is based in London.

Contact Sara Spary at sara.spary@buzzfeed.com.

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