Ikea has issued a statement calling on teenagers to stop sneaking into its stores for sleepovers.
The Swedish retail giant, which has 400 locations around the world, made the plea on Wednesday after recording 10 instances worldwide of people illegally spending the night in its stores.
A spokeswoman did not confirm where the incidents had taken place, but confirmed to BuzzFeed News it has happened in the UK as well as in other countries.
The craze appears to have been started by two friends, Florian and Bram, who filmed themselves spending a night in an Ikea store.
View this video on YouTube
The YouTube video, which shows the pair exploring the store and jumping on beds without detection, has been viewed more than 1.7 million times, apparently prompting copycats to attempt to do the same.
In Sweden, two 14-year-old girls were recently caught spending the night in an Ikea branch, and in October, according to a Swedish new site, two 15-year-olds girls were reported to the police for trespassing after being caught in a store.
A spokesperson for Ikea in the UK told BuzzFeed News: “We appreciate that people are interested in Ikea and want to create fun experiences, however the safety and security of our co-workers and customers is our highest priority and that’s why we do not allow sleepovers in our stores."
She added the company would "welcome anybody" with ideas for creating an event at a store to "contact us so that we can discuss it together in advance”.
It is not the first time Ikea has had to reason with its fans. In 2015, 32,000 people on Facebook signed up to play multiple games of hide-and-seek at its stores.
The idea started after Ikea allowed a game to take place in a store in Belgium for a person's 30th birthday.
Ikea banned them after unofficial Facebook events went viral.