Passers-by and commuters got a bit of a rude awakening when hackers hijacked a digital billboard in Sweden and screened hardcore porn.
The video appeared at Malmö Central Station and played several clips of porn for between 5 and 10 minutes, the billboard operator confirmed to BuzzFeed News.
This guy said it was outrageous. "How can this happen in 2016?" he tweeted.
Porrfilm på reklamskyltarna i Malmö https://t.co/nSe8zRWuDO Detta är ju upprörande!! Hur kan det gå till på detta viset 2016?????
The incident happened just before 4pm on Sunday, according to the newspaper Aftonbladet, which posted a video of the hacked billboard sent to them by Maria Escalante.
Reklamskyltar i Malmö visade porrfilm. Vittnet Maria: ”Det var jätte, jättegrovt”. https://t.co/aJCL4I3xa2
Escalante told the paper the video showed people having "really rough" sex.
Global Agencies, the company behind the billboard, confirmed the incident was a hack and that it had filed a police report.
"I was very, very upset when this came to my knowledge," owner Roger Starck told BuzzFeed News.
The hack affected just one billboard, he said.
At least people were looking at the billboards for once, joked this man. "Good product placement IMHO," he said.
För en gångs skull så TITTADE ju faktiskt folk på skyltarna. Bra produktplacering IMHO! 8-) https://t.co/G8cJPqX9nB