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Cadbury Creme Egg Sales Tumble After Recipe Change Backlash

Chocolate giant Cadbury failed to crack sales success with the controversial recipe change.

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Mondelez / Via Facebook: cadburycremeegg

Cadbury Creme Egg sales went splat last year, falling a whopping £6 million amid a massive backlash over a recipe change.

According to figures from industry magazine The Grocer and analyst IRI, owner Mondelez lost out on more than £10 million in total across all its eggs last year – which also includes Cadbury Egg 'n' Spoon. But Creme Eggs were the biggest loser with filled egg sales down 7% and shell eggs down 11%.

Mondelez insisted the sales fall was not a result of consumer outrage and said: "The fundamentals of Cadbury Creme Egg remain exactly the same."

Mondelez / Via Facebook: cadburycremeegg

However, droves of Creme Egg fans were furious when the chocolate recipe was changed from Dairy Milk to a cheaper, sweeter alternative last January. One super fan even recorded a song about it on YouTube.

Another accused American Mondelez, which is part of US snack giant Kraft and bought Cadbury in a controversial hostile takeover in 2010, of being "meddling bastards".

Many took the news as an opportunity to bash Mondelez for buying the much-loved British confectioner. There was even an unsuccessful petition to reverse the recipe change.

Twitter / Via

As BuzzFeed News reported, people were also furious to discover that boxes of six had been changed to include just five eggs.

Our poll at the time revealed 76% of readers were "outraged" about the changes.

BuzzFeed News / Via BuzzFeed

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