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1. Laura Mercier Tinted Moisturizer Natural Skin Perfector upgrades the original, very beloved Tinted Moisturizer* with higher SPF (Broad Spectrum SPF 30), comes in two finishes (Natural and Illuminating Natural) a bigger shade range (for Natural), and offers 24-hour hydration — it's still your one-stop go-to product for a dewy no-makeup makeup look, but ~new and improved~!
2. Dr. Jart+'s beloved Cicapair Tiger Grass family is growing with the addition of their Calming Gel Cream and Calming Mist, which both contain 8,000 times higher concentrations of tiger grass than the current formulas — in normal speak, that means these bbs are crown jewels when it comes to soothing sensitive skin and redness, and strengthening your skin's defenses.
3. Revlon Ultra HD Vinyl Lip Polish is the sister product to their Ultra HD Matte Polishes and gives off an envy-inducing glossy sheen that'll have you ready to walk out the door and S👏L👏A👏Y.
4. Anastasia Beverly Hills x Jackie Aina Palette delivers 14 showstopping shades designed with medium/deep/dark skin tones in mind*, because let's face it, most palettes (and makeup brands!) don't put enough effort into what works and ~pops~ on non-light skin tones. BRB, slathering "Sponsored" and "Lituation" all across my lids.
5. Maybelline Master Chrome Jelly Highlighter blends oh-so-smoothly into skin for a silky, buildable finish that makes your cheekbones glow as bright as the sun. Seriously, get your angles and Boomerang action going NOW.
6. Peach & Lily unveiled a trio of new products: Pore Proof Perfecting Clay Mask, Overnight Star Sleeping Mask, and Cold Brew Eye Recovery Stick to help your skin look glowy, smooth, and ready to take on the day.
7. Limited-Edition Bawdy x Sephora Collection Butt Sheet Masks are easy (and extra soothing!) ways to show your bottom — which really bares the grunt of your daily life, TBH — some love, because it deserves to feel as soft, smooth, and powerful as the rest of your bod.
8. ColourPop x Halo Top is definitely the collab of the summer — it might not be National Ice Cream Month anymore, but ice cream is best consumed all year round. We're talkin' eight multidimensional, high-payoff, and (just the right amount of) shimmery Super Shock Shadows you'll want to mix and match like the ultimate sundae — NBD, but you'll be lookin' like a snack.
9. Fenty Beauty by Rihanna Pro Filt’r Hydrating Foundation (and Primer!) gives all of the dry-leaning babes a run for their money — and by run, I mean extremely glowy skin you won't be able to stop staring at. And of course, it still delivers long-wearing and comfortable (hello, grape seed oil!) medium-to-full coverage, because we're all about no-compromises beauty.
10. And because RiRi and the Fenty team are on a roll, Fenty Brow MVP Ultra Fine Brow Pencil & Styler transforms brows from sparse and patchy to full and luscious, and not to mention, waterproof and smudge-resistant (hello, bulletproof brows!). And there's a built-in paddle brush on the other end for easy styling.
11. Mediheal, one of South Korea's most popular sheet mask brands (Did I mention their celeb ambassadors are BTS?), has officially launched in the U.S. via an official Amazon storefront, Soko Glam, and Walgreens — seriously, there's so much essence to go around that you might want to store the extra for morning-after use, like the genius reviewer below does.
12. Laneige Cream Skin Toner & Moisturizer combines two steps in one by prepping and softening your skin like a toner, and moisturizing like a cream — so all that you're left with is super hydrated skin. Think of it as a product with all the benefits of a rich moisturizer with the texture of a lightweight toner!
13. Glow Recipe revamps and expands their Avocado Melt family with two retinol-infused goodies: the Avocado Melt Retinol Sleeping Mask and Avocado Melt Retinol Eye Sleeping Mask, which contain a dose of encapsulated retinol — if you've ever been scared about retinol harshing up your mellow, then this is for you! Encapsulated just means that the retinol can sit on the surface of your skin for longer and release smaller amounts at a time, making it more gentle than traditional retinol treatments. BLESS.
14. Clarisonic Mia Men Facial Cleansing Brush targets thicker skin, clears excess sebum (thanks to the charcoal brush head) and buildup both on the face and hidden within facial hair, and leads to a cleaner and closer-feeling shave. Fewer chances of nicks and razor bumps? Um, that's a definite yes from us.
15. Olaplex No. 7 Bonding Oil joins the cult-like ranks of the Olaplex hair care lineup as a suuuuper lightweight oil that melts into hair to strengthen hair (i.e. repair broken bonds), protect color, fight frizz, and provide heat protection.
16. E.l.f. Cosmetics Jelly Pop Collection comes loaded with everything you'd want for a complete, cooling, and watermelon-infused routine — we're talking cleanser, gel moisturizer, primer, and jelly-like makeup: face and eye gloss, flush blush, and juicy gloss. Matte is great and all, but wait 'til you see your complexion glow to new levels!
17. Though it may look super ~rich~, Tatcha The Silk Peony Melting Eye Cream has a unique balm formula that truly and instantly spreads and melts into the delicate skin around your peepers, forming a protective seal of moisture (Hi, Japanese white peony extract and silk extract!), blurring the appearance of skin, and packing in a dose of brightening.
18. Becca Cosmetics Champagne Pop Collector's Edition delivers poppin' glow after poppin' glow, ladies and gents, and features the iconic Shimmering Skin Perfector that started it all in limited-edition, luxe, and can't-pass-up packaging, along with other highlighter and gloss friends for an amplified glow you could probably see from outer space. You'll want it ALL.
19. Moroccanoil Color Depositing Masks refresh your existing color, enhance its vibrancy, and if you're feeling bold, simply allow you to experiment with temporary color — all while keeping your hair strong and healthy, thanks to an amino acid blend and ArganID™, which infuses argan oil into the hair cortex to repair and seal delicate hair.
20. Primera, a K-beauty brand (belonging to powerhouse conglomerate Amorepacific) centered around plant or fruit seeds, just launched in the U.S. at none other than Sephora to bring ya' alpine berry, wild seed, and watercress sprout skincare realness, aka clean beauty without compromises or tradeoffs in efficacy.
21. The Inkey List Bakuchiol is a natural alternative to retinol that helps to reduce the appearance of redness and/or fine lines and wrinkles (*if*, of course, that's a skin concern of yours), while a hefty dose of squalane helps to hydrate the skin. Bonus: it's safe for expecting mamas!
22. Urban Decay Stay Naked Weightless Liquid Foundation keeps it 24-hour-wear real with its vegan, buildable, and medium-coverage formula and comfortable matte finish — and, um, this campaign has a STACKED lineup of superstars, like CL, Lizzo, Ezra Miller, Joey King, and Karol G, so wow.
23. It Cosmetics Your Skin But Better Makeup Primer+ truly smooths out your complexion (thanks, ginger root and bark extract) and keeps it super healthy-looking and hydrated while, most importantly, ~gripping~ your makeup for an all-day, oil-free, and comfortable hold. Repeat after me: no more afternoon reapplications!
24. Burt's Bees Rose Micellar Toning Water and Micellar Makeup Removing Wipes are suuuper gentle and soothing on skin, thanks to their key ingredient, rose water. Along with micellar technology that traps and lifts away dirt, oil, and other no-nos, your skin will soft and hydrated, and there's no need for rinsing even! One and done, y'all.
25. Lime Crime Unicorn Hair Color Conditioners perfectly pair with their predecessors, Unicorn Hair Semi-Permanent Colors, as a way to condition (silicone quat microemulsion offers heat protection, boosted shine, reduced static, and cuts drying time) and maintain fantasy hair colors, or add a ~lighter~ wash of color to pre-bleached platinum to medium blonde hair.
26. Yes To Tea Tree Soothing Spray-On Hair Mask brings sweet relief to a dry, itchy scalp and helps clear dandruff by combining tea tree and sage oil via a fine mist to deep-clean hair. It only takes three minutes to work its magic, and after that, you can either rinse out or keep it in as a natural leave-in conditioner.
27. Em Cosmetics Color Drops Serum Blush creates a happy medium between skincare and makeup, thanks to a hydrating, serum-like texture that gives a natural glow. If you're not into shimmery or glittery blushes, this is for you — it's just sheer, buildable, and flushed goodness.
28. Not Your Mother's Glisten Up High Glass Top Coat is the perfect last step to your hair routine, thanks to its shine-inducing and frizz-reducing abilities à la acai berry oil! Did you just step out of a salon? No, but your friends and Instagram followers won't know the difference.
29. HipDot x SpongeBob Squarepants is the fun colorful makeup explosion of your dreams, complete with a Bikini Bottom Eye Palette, Jellyfish Lip Gloss, SpongeBob and Patrick Best Friends Sheet Masks, and Sandy Cheeks Blush/Bronzer. Who says makeup has to be serious? *SpongeBob teehee laugh*
30. Drunk Elephant LaLa Retro Whipped Moisturizer has been reformulated with ceramides, folks! Which is just fancy talk for an ingredient that helps maintain your skin's barrier/moisture balance and protect against water loss.
31. Sweet Chef Superfood + Vitamins Moisture Boost plumps skin with a power-hour, smoothie-like concoction of kale, beet, ginger, reishi mushroom, and aspirulina and Ginger Kombucha + Vitamin D Chill Mist is a quick glow boost that brightens with ginger, nourishes the skin barrier and skin tone with probiotic-rich kombucha, and cools ya' down with cucumber and turmeric. 'Cause your skin only deserve to drink up the BEST stuff.
32. VERB Reset Collection has everything you need from start to finish to clear away oil and product buildup on your poor scalp, minimize irritation and flakiness, and let your mane ~shine~ to its full potential.
33. Tarte Skin Gloss Glass Highlighter is a multipurpose face gloss that uses the warmth of your fingers to help blend the formula seamlessly into skin — cheekbones, eyelids, lips, collarbones, nose bridge, you name it! Tired-looking skin just isn't an option with this gloss.
34. Bumble and bumble Bb. Glow Collection features three delicious-smelling, honey-infused products to deep condition and restore the elasticity of your glorious mane: Glow Bond-Building Styler (builds new hydrogen bonds destroyed by chemical processing and heat styling), Glow Blow Dry Accelerator (reduces blow dry time by up to 50%), and Glow Thermal Protection Mist (protects against heat styling, tames frizz, and generally keeps hair lookin' fresh between washes).
35. Innisfree Cherry Blossom Collection harnesses the power of Jeju cherry blossom leaves (harvested, dried, aged, and dried again to extract their full benefits) to boost skin radiance, and betaine (derived from sugar beets) to create a protective layer to prevent hydration loss. Bouncy skin, here we come!
You're SpongeBob and your savings account is Squidward after your beauty buying spree:
You know what isn't a load of barnacles? Previous new beauty roundups!
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