Skip To Content

    35 New Beauty Products You'll Probably Want To Try Right Now

    Shop that new-new from Laura Mercier, Dr. Jart, Glow Recipe, Fenty, Olaplex, and more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Laura Mercier Tinted Moisturizer Natural Skin Perfector upgrades the original, very beloved Tinted Moisturizer* with higher SPF (Broad Spectrum SPF 30), comes in two finishes (Natural and Illuminating Natural) a bigger shade range (for Natural), and offers 24-hour hydration — it's still your one-stop go-to product for a dewy no-makeup makeup look, but ~new and improved~!

    @lauramercier / Via

    That ~longer-retained moisture~ comes from macadamia and kukui seed oils, as well as tamarind seed extract!

    *which is soon-to-be-discontinued, though you can still cop at Nordstrom for now!

    Promising review (for Natural): "I honestly don't think I'll every stop buying this stuff. It's a staple. I have dry, oily skin. I like really light makeup coverage so I use a combo of tinted moisturizer and sunscreen for my daily coverage. This stuff is perfect for eliminating the shine after, and I still have that 'no-makeup' look after applying this stuff. It doesn't make me look powdery either." —Kimberlyannexo

    Get both from Sephora for $47 (Natural / available in 20 shades) and (Illuminating Natural / available in six shades).

    2. Dr. Jart+'s beloved Cicapair Tiger Grass family is growing with the addition of their Calming Gel Cream and Calming Mist, which both contain 8,000 times higher concentrations of tiger grass than the current formulas — in normal speak, that means these bbs are crown jewels when it comes to soothing sensitive skin and redness, and strengthening your skin's defenses.

    @drjart / Via, @drjart / Via

    Jartbiome, Dr.Jart’s own microbiome complex, supports and normalizes our skin microbiome with beneficial pre- and probiotics, while improving our skin’s ability to regenerate itself. Cicabond, derived from Ivy, is able to rebuild and heal damaged skin, while calcium and magnesium soothe and repair. The Cicapair Tiger Grass Serum and Tiger Grass Cream formulas have been revamped with more concentrated formulas as well!

    Promising review: "So I had a really nasty reaction to La Roche-Posay Toleriane Sensitive Creme. I was using it for seven straight days until I finally connected the dots from that to my cheeks' increasing crimson hue and blotchiness. In the midst of a breakdown because my skin was becoming so stressed, I went to Sephora to try a sample of Dr. Jart's Cicapair Cream. I opted for this gel one instead, and LET ME TELL YOU! After 20 minutes of application, my skin was EXTREMELY SMOOTH, the blotchiness nearly non existent, and my red cheeks toned down to a subtle blush. I was shocked. I will be purchasing this in the future!! It calmed my over stressed and overworked skin so much! Bless!" —Earthlymemories

    Get both from Sephora for $48 (gel cream) and $23 (calming mist). You can also buy their Cica Rescue Kit for $42, which includes minis of their Cicapair Tiger Grass Calming Mist Cicapair Tiger Grass Serum, Cicapair Tiger Grass Cream, and Cicapair Tiger Grass Color Correcting Treatment.

    3. Revlon Ultra HD Vinyl Lip Polish is the sister product to their Ultra HD Matte Polishes and gives off an envy-inducing glossy sheen that'll have you ready to walk out the door and S👏L👏A👏Y.


    Oh, we're not done yet. It has high pigment (duh, see above!), high shine, no bleeding, and a precise ~reservoir tip~ that actually hugs the curves of your lips for even application! Plus, it's loaded with vitamin E, shea butter, and aloe-leaf extract for ample moisture. Slayage all around!

    Promising review: "I'm into coral lipsticks and this one (Power Up) is very vibrant, bright, and beautiful. I don't usually wear glosses but this is so richly pigmented and such a gorgeous shade that it's my new favorite lip product. It's not patchy, like most glosses. It lays down the pigment evenly and my own dark, pigmented lip color does not show through. It's a winner for me. Also very soft and soothing to the lips, like a balm." —AKN

    Get it from Amazon for $8.25+ (available in 12 colors).

    4. Anastasia Beverly Hills x Jackie Aina Palette delivers 14 showstopping shades designed with medium/deep/dark skin tones in mind*, because let's face it, most palettes (and makeup brands!) don't put enough effort into what works and ~pops~ on non-light skin tones. BRB, slathering "Sponsored" and "Lituation" all across my lids.

    @jackieaina / Via, Sephora

    *Obviously, all skin tones can still wear it. But um, as a powerful, dark-skinned beauty influencer, it makes sense that she prioritizes herself and her fellow babes in her work. That's all.

    Promising review: "I own several of the ABH palettes including Soft Glam and the Mario ones. The Jackie Aina one set the standard of what palette should be. I can easily use every color without having to think about laying down the right primer first to get it to show up on my deep brown skin. And the colors blend beautifully into one another! I’m so grateful that she took the opportunity to create this amazing eyeshadow palette!" —BikLadyChemist

    Get it from Urban Outfitters or Sephora for $45.

    5. Maybelline Master Chrome Jelly Highlighter blends oh-so-smoothly into skin for a silky, buildable finish that makes your cheekbones glow as bright as the sun. Seriously, get your angles and Boomerang action going NOW.

    @maybelline / Via

    Promising review: "Most jelly highlighters tend to be sticky and mess up your foundation, but this one blends like silk into your skin. What I love most about this highlighter is that it's buildable. I am so glad I purchased both shades." —Jaz Up My Style

    Get it from Walmart for $7.94 (available in two shades).

    6. Peach & Lily unveiled a trio of new products: Pore Proof Perfecting Clay Mask, Overnight Star Sleeping Mask, and Cold Brew Eye Recovery Stick to help your skin look glowy, smooth, and ready to take on the day.

    @peachandlily / Via

    I usually hate clay masks because they're cumbersome to work with and leave my skin feeling a little stripped, but wow, I'm actually a fan of this Pore Proof mask. My skin was personally BABY SOFT (my bet is on the soothing licorice extract in this!) after I washed it off, and a tinted face oil that kept balling up upon application went on smoothly the next day — so yeah, I totally believe this clay mask gave my skin the deep cleanse it really needed.

    Get them from Ulta: Pore Proof Perfecting Clay Mask for $43, Overnight Star Sleeping Mask for $43, and Cold Brew Eye Recovery Stick for $28.

    7. Limited-Edition Bawdy x Sephora Collection Butt Sheet Masks are easy (and extra soothing!) ways to show your bottom — which really bares the grunt of your daily life, TBH — some love, because it deserves to feel as soft, smooth, and powerful as the rest of your bod.

    @bawdybeauty / Via, @bawdybeauty / Via

    The three different masks are:

    –Flaunt It, a retexturing and rejuvenating mask with watermelon, mango, kiwi extract, and glycolic acid to leave skin super smooth, plump, and dewy

    –Own It, a balancing and purifying mask with aloe vera juice, turmeric, sodium hyaluronate, and pineapple

    –Love It, a brightening, plumping, and firming mask with papaya, niacinamide, and witch hazel, and two powerhouse vitamins (C and B3)

    Promising review: "Alright, I was skeptical. Let's be real, most people probably skip putting lotion on their butt every day, like they do the rest of their body (if they even do that every day). This is an excellent way to get a soft bottom, and QUICK! The results are pretty much instant. The skin is softer and it does help with texture by bringing in some nourishment to your bum. I am not confident that the other masks really plump and lift the butt over time, but I am confident that they give your butt the extra attention they deserve that they've been lacking. You use your butt all day long, and it gets probably the least attention on your body. This is a super easy way to give it some extra love and make it just as soft as your legs after a fresh shave and a lotion up! I really enjoy these and I hope these end up being a permanent edition at Sephora." —EndofaneraADTR

    Get them from Sephora for $8 each.

    8. ColourPop x Halo Top is definitely the collab of the summer — it might not be National Ice Cream Month anymore, but ice cream is best consumed all year round. We're talkin' eight multidimensional, high-payoff, and (just the right amount of) shimmery Super Shock Shadows you'll want to mix and match like the ultimate sundae — NBD, but you'll be lookin' like a snack.

    @halotopcreamery / Via

    Promising review: "I can't get over how great this collab is! Let me start by saying I don't even eat Halo Top, so I'm not biased towards their brand. But this packaging with the adorable little ice cream cartons is just the cutest thing I've ever seen from any makeup brand packaging! Then you get to the colors, and WOW, the color payoff is AMAZING! The formula itself is so soft and creamy and soooo easy to work with. It's very blendable and buildable. One swipe gets you glitter and shine without too much color, but each swipe adds more and more color. Just keep building until you get the color you want. I'm in love with the whole range of colors and after playing with all of them I know I can fit these into my makeup looks to add some serious color and shine. Everything from the moment you open the package to actually applying the eyeshadows is fun and enjoyable. I highly recommend this collab, if you're on the fence get it, you won't regret it. #NotSponsored" —Jen

    Get the entire collection from ColourPop for $38, or each individual flavor (which includes two Super Shocks shadows) for $12 each: Mint Chip, Birthday Cake, Strawberry, and Rainbow Swirl.

    9. Fenty Beauty by Rihanna Pro Filt’r Hydrating Foundation (and Primer!) gives all of the dry-leaning babes a run for their money — and by run, I mean extremely glowy skin you won't be able to stop staring at. And of course, it still delivers long-wearing and comfortable (hello, grape seed oil!) medium-to-full coverage, because we're all about no-compromises beauty.

    @fentybeauty / Via, @fentybeauty / Via

    Promising review: "I have combo/oily skin and expected this to break apart very easily, however it lasted beautifully and made my skin look glowy but not oily. Definitely a long-wearing foundation. 10/10." —konjeviiic

    Get the foundation from Sephora for $35 (available in 50 shades) and primer for $32.

    10. And because RiRi and the Fenty team are on a roll, Fenty Brow MVP Ultra Fine Brow Pencil & Styler transforms brows from sparse and patchy to full and luscious, and not to mention, waterproof and smudge-resistant (hello, bulletproof brows!). And there's a built-in paddle brush on the other end for easy styling.


    Promising review: "Makes my eyebrows look full without looking fake. My current favorite." —Littleangelica5

    Get it from Sephora for $20 (available in 14 shades).

    11. Mediheal, one of South Korea's most popular sheet mask brands (Did I mention their celeb ambassadors are BTS?), has officially launched in the U.S. via an official Amazon storefront, Soko Glam, and Walgreens — seriously, there's so much essence to go around that you might want to store the extra for morning-after use, like the genius reviewer below does.

    @sokoglam / Via

    Promising review (for the D.N.A Hydrating Protein Sheet Mask): 'I have been missing my seven to eight hours of sleep and have not been drinking enough water for the past two days, and immediately everything resurfaces in my face: redness, texture, dry and dehydrated skin...I am telling you this was my savior! The serum is thick and sheet mask fits on my face well. I even put the leftover serum on a mini bottle, covered it up, and used it in the morning because there was sooo much left, even after putting some on my neck and in my hands. I woke up with plumped, hydrated, and glowing skin. I will repurchase again in the future." —Mickey

    Get individual masks from Walgreens for $1.99+ each, five-packs from Soko Glam for $9.95, and ten-packs from Amazon for $19.90.

    Other products available include the US Exclusive Edition of their N.M.F Intensive Hydrating Toner.

    12. Laneige Cream Skin Toner & Moisturizer combines two steps in one by prepping and softening your skin like a toner, and moisturizing like a cream — so all that you're left with is super hydrated skin. Think of it as a product with all the benefits of a rich moisturizer with the texture of a lightweight toner!

    @sephora / Via, Sephora

    Promising review: "This toner is seriously SOOO hydrating and lovely. It feels a bit sticky upon application, but once you layer on your other skincare items, it absorbs nicely into your skin. I have combo skin (an oily T-zone, but prone to extreme dryness as well), and this toner helped me get rid of that tight, dried-out skin feeling! I highly recommend to anyone looking for a hydrating, absorbant product. For those with less problematic skin, this toner can even double as a essence or light moisturizer." —Tongxue

    Get it from Sephora for $33.

    13. Glow Recipe revamps and expands their Avocado Melt family with two retinol-infused goodies: the Avocado Melt Retinol Sleeping Mask and Avocado Melt Retinol Eye Sleeping Mask, which contain a dose of encapsulated retinol — if you've ever been scared about retinol harshing up your mellow, then this is for you! Encapsulated just means that the retinol can sit on the surface of your skin for longer and release smaller amounts at a time, making it more gentle than traditional retinol treatments. BLESS.

    @glowrecipe / Via

    Like the original Avocado Melt Sleeping Mask, these products are geared towards drier skin types and also contain the original key ingredients — avocado, which is rich in antioxidants and nourishing properties, and PHA, which provides gentle exfoliation that's typically less harsh than AHA and BHA.

    Promising review (for the Eye Sleeping Mask): "I have really dry, sensitive skin all over my face. My struggle with eye creams is that I try to look for more nourishing formulas to help my dehydrated skin, and then end up getting milia from most products. This eye cream has been a dream. It goes on silky smooth and is really cooling and pleasant when I first put it on. I've been too scared of peeling and irritation to try retinol products in general, and this eye mask has been really gentle and hydrating. I have major dark circles as well and I feel like my eye area has been a lot brighter since using it. It also helps my concealer go on smoothly without caking. Absolutely love this and can't recommend highly enough." —Eterniti

    Get both from Sephora for $42: Sleeping Mask and Eye Sleeping Mask.

    14. Clarisonic Mia Men Facial Cleansing Brush targets thicker skin, clears excess sebum (thanks to the charcoal brush head) and buildup both on the face and hidden within facial hair, and leads to a cleaner and closer-feeling shave. Fewer chances of nicks and razor bumps? Um, that's a definite yes from us.

    @clarisonic / Via, @clarisonic / Via

    Despite my general qualms with gender-specific skincare products (and their color offerings, lol), the International Dermal Institute says that men's skin is actually structurally thicker (specifically 25% more than women's), thanks to higher testosterone levels.

    This brush only takes 60 seconds for a complete, two-part cleanse:

    –Daily Cleanse: 40-second deep cleansing of skin and bear to clean away oil, sweat, and grime

    –Power Cleanse: 20-second cleanse to clear buildup on skin and soften beard, reduce nicks and razor bumps, preparing facial hair for a smoother, closer shave

    Promising review: "After purchasing the Clinique brush and the Clarisonic Alpha Fit, my personal opinion is this is the best brush. The bristles feel amazing against the skin or stubble. After a couple of days of usage I can see my pores have gotten smaller and my breakouts have decreased." —Boogie

    Get the brush from Amazon for $99, and charcoal brush head replacement for $29.

    15. Olaplex No. 7 Bonding Oil joins the cult-like ranks of the Olaplex hair care lineup as a suuuuper lightweight oil that melts into hair to strengthen hair (i.e. repair broken bonds), protect color, fight frizz, and provide heat protection.

    @sephora / Via

    Let's break it down a little further, literally. Bis-aminopropyl Diglycol Dimaleate is the key ingredient here that finds single sulfur hydrogen bonds and crosslinks them back together to form disulfide bonds (broken via chemical, thermal, and mechanical processes including brushing and combing the hair!). Basically, your hair will feel stronger and hopefully break less often with this bb!

    Promising review: "Move over Moroccanoil, there is a new player in town. Where to start? First the packaging is SO CUTE. Also there's much less spillage than the tiny Moroccanoil that does not have a dosing dispenser, which means I always end up wasting a lot. This is very lightweight — I've used it probably 10 times, and I cannot overuse to the point where my hair feels greasy. I have used to tame my finnicky greys and flyaways, and I love the smell — it's not the same as No. 3, but I like it so much more." —JMGDubs

    Get it from Sephora for $28.

    16. E.l.f. Cosmetics Jelly Pop Collection comes loaded with everything you'd want for a complete, cooling, and watermelon-infused routine — we're talking cleanser, gel moisturizer, primer, and jelly-like makeup: face and eye gloss, flush blush, and juicy gloss. Matte is great and all, but wait 'til you see your complexion glow to new levels!

    @elfcosmetics / Via, @elfcosmetics / Via

    Promising review: "It feels like an oil-free formula and is phenomenal for someone like me with oilier skin. It does not foam, which is sort of the point of this one. It’s a formula dupe for Glossier Milky Jelly, but honestly with the watermelon-infused scent, I’ve sort of put my Glossier on the shelf and am using this cleanser religiously. It’s so gentle but hydrating, and I follow up with the Water Gel Moisturizer. E.l.f. is coming for Glossier in the biggest way, and even though I do love Glossier, I am still here for it. I’d love for e.l.f. to expand the Jelly Pop collection with JP versions of other products they already have, like a Jelly Pop Glow Up Primer Serum? That would be so incredible. Maybe some watermelon-infused Booster Drops too, please! I just bought Jelly Pop backups because I am so obsessed that I already can’t imagine running out of this collection. Love, love, love." —Juliaeee

    Get it from E.l.f Cosmetics or Ulta for $5 to 10 each, or you can snag a Jelly Pop Mini Kit with the Dew Primer, Face & Eye Gloss in Icy Pop, and Juicy Gloss in Cherry Pop for $15.

    17. Though it may look super ~rich~, Tatcha The Silk Peony Melting Eye Cream has a unique balm formula that truly and instantly spreads and melts into the delicate skin around your peepers, forming a protective seal of moisture (Hi, Japanese white peony extract and silk extract!), blurring the appearance of skin, and packing in a dose of brightening.

    @tatcha / Via

    I'm already obsessed with this cream and can 100% personally attest that it really does melt down. Because of that, you can use it during the day too, and it'll blend in seamlessly underneath your makeup. According to Tatcha, the Japanese white peony used in this cream is harvested in Niigata, Japan, and its silky petals help strengthen the skin barrier function (hence the "seal").

    Promising review: "This eye cream is literally like no other! My under eyes have never looked more hydrated and awake! I love that the product goes from a solid and melts while applying, since this gives me more control to get it into my targeted eye area (hyperpigmentation in my inner corner) and under my brows. This eye cream gives you instant results unlike any other eye cream I own! Best of all it works perfectly under makeup!" —MUBFVixen

    Get it from Sephora or Tatcha for $60.

    18. Becca Cosmetics Champagne Pop Collector's Edition delivers poppin' glow after poppin' glow, ladies and gents, and features the iconic Shimmering Skin Perfector that started it all in limited-edition, luxe, and can't-pass-up packaging, along with other highlighter and gloss friends for an amplified glow you could probably see from outer space. You'll want it ALL.

    @beccacosmetics / Via, Sephora

    Promising review (for the Shimmering Skin Perfector): "I previously owned Champagne Pop when it first launched and it was always my go-to. I don’t know why after I hit pan I never repurchased it, but after seeing this in the collector's edition packaging I have fallen in love with it all over again. This pigmentation is unreal! I feel that this is a universal highlight that flatters every skin tone. A definite must-have staple product in my makeup collection." —kimmie23

    Get the collection from Sephora: Glow Lip Gloss for $22, Glow Silk Highlighter Drops for $32, Shimmering Skin Perfector for $39, Glow Dust Highlighter for $42, and Glow Body Stick for $48.

    19. Moroccanoil Color Depositing Masks refresh your existing color, enhance its vibrancy, and if you're feeling bold, simply allow you to experiment with temporary color — all while keeping your hair strong and healthy, thanks to an amino acid blend and ArganID™, which infuses argan oil into the hair cortex to repair and seal delicate hair.

    Moroccanoil, @moroccanoil / Via

    Just leave on for five to seven minutes depending on desired intensity, and then rinse thoroughly!

    Get them from Sephora for $7 (mini size) or $28 (standard size). Available in seven shades — five for light to medium blonde hair (Champagne, Platinum, Rose Gold, Hibiscus, and Aquamarine), and two for light brown to dark brown hair (Bordeaux and Cocoa).

    20. Primera, a K-beauty brand (belonging to powerhouse conglomerate Amorepacific) centered around plant or fruit seeds, just launched in the U.S. at none other than Sephora to bring ya' alpine berry, wild seed, and watercress sprout skincare realness, aka clean beauty without compromises or tradeoffs in efficacy. / Via, / Via

    Clean also extends to their packaging, which is eco-friendly and made with forest-certified paper boxes, soy ink, and recyclable plastic and glass containers!

    Promising review (for the Miracle Seed Essence): "This product gives me hope that going natural doesn’t mean having to sacrifice efficacy! After using it for a few weeks, my skin feels softer, looks smoother, and is brighter than it's ever been! I’ve even been comfortable occasionally going without foundation after using. I also so enjoy actually USING this. The cotton they give you is unprocessed but thick, so it doesn’t fall apart, and the glass bottle feels so luxurious. The product itself absorbs well without being oily or sticky, smells clean and wonderful, and most importantly doesn’t make my skin red or irritated after. I’ve never used a product like this, but will DEFINITELY be adding it to my routine from now on." —cacacasey

    Get everything from Sephora for $6+, including the 7-Seed Nourishing Cleansing Oil for $30, Alpine Berry Water Cream for $40, and Miracle Seed Essence for $58.

    21. The Inkey List Bakuchiol is a natural alternative to retinol that helps to reduce the appearance of redness and/or fine lines and wrinkles (*if*, of course, that's a skin concern of yours), while a hefty dose of squalane helps to hydrate the skin. Bonus: it's safe for expecting mamas!


    Promising review: "It's been less than a week using this product and I can't remember my face ever looking better. My skin is very sensitive with mild rosecea and retinol is either too irritating for it, or it can only be used in very small, almost useless doses. But after just a few days of use, my skin is smooth, plump, and clear, and even the redness of my rosecea is calmed (which no product in three decades has EVER done for me). I was skeptical of trying Bakuchiol at first since it's a newer, buzzy find, but the noticeable are results blew me away. A must-have for sensitive skin types avoiding retinol, and it's also the lowest priced retinol I've found." —Tosha9011

    Get it from Sephora for $9.99.

    Other new launches include: Alpha Arbutin ($11.99) and Niacinamide ($6.99).

    22. Urban Decay Stay Naked Weightless Liquid Foundation keeps it 24-hour-wear real with its vegan, buildable, and medium-coverage formula and comfortable matte finish — and, um, this campaign has a STACKED lineup of superstars, like CL, Lizzo, Ezra Miller, Joey King, and Karol G, so wow.

    @urbandecaycosmetics / Via, @urbandecaycosmetics / Via, @urbandecaycosmetics / Via

    According to a press release, "Urban Decay conducted a nationwide consumer search to match foundations with every skin tone. The brand visited prominent markets across the country to test the foundation, hosting a pop-up photoshoot where consumers could stop in for professional shade matching."

    Promising review: "This foundation surprised me so much. When I first touched the formula, it felt so thin and as I applied it on my face, it layered really nicely and didn’t get patchy at all. Creams went nicely on top and I looked matte, but with a healthy glow. This type of flexible matte didn’t soak up all the moisture off my skin, and I feel like I can easily move my face without it feeling stiff. I have combination skin and I get oily in my T-zone, but I look nice and matte with this. —Leydaglam

    Get it from Sephora for $39 (available in 50 shades — broken down by nine shade intensities, three mastertones, and seven undertones).

    The Stay Naked Collection also includes Stay Naked Correcting Concealer (available in 25 shades) and Stay Naked Pro Customizer.

    23. It Cosmetics Your Skin But Better Makeup Primer+ truly smooths out your complexion (thanks, ginger root and bark extract) and keeps it super healthy-looking and hydrated while, most importantly, ~gripping~ your makeup for an all-day, oil-free, and comfortable hold. Repeat after me: no more afternoon reapplications!

    @itcosmetics / Via

    Promising review: "This really works. When it says GRIP, it grips. I wear glasses all day long and work in an office. They fall down a lot, and I push them back up a lot. I also have a phone pressed to my face most of the day. My makeup doesn’t budge. It has helped with the oiliness in my T-zone as well. Keeps my skin looking better and for longer." —Kait90

    Get it from Sephora for $39.

    24. Burt's Bees Rose Micellar Toning Water and Micellar Makeup Removing Wipes are suuuper gentle and soothing on skin, thanks to their key ingredient, rose water. Along with micellar technology that traps and lifts away dirt, oil, and other no-nos, your skin will soft and hydrated, and there's no need for rinsing even! One and done, y'all.


    These are formulated with 99.5% natural ingredients, but without parabens, phthalates, SLS, or petrolatum!

    Get both from Target for $4.99 (wipes) and $9.99 (toning water).

    25. Lime Crime Unicorn Hair Color Conditioners perfectly pair with their predecessors, Unicorn Hair Semi-Permanent Colors, as a way to condition (silicone quat microemulsion offers heat protection, boosted shine, reduced static, and cuts drying time) and maintain fantasy hair colors, or add a ~lighter~ wash of color to pre-bleached platinum to medium blonde hair.

    @limecrimemakeup / Via

    The color payoff on these is legit, and you only have to leave these in for three to five minutes. I've been using Fuschia and it really stays, so I can do a totally non-color wash and still have brilliant color — which generally makes me feel better about causing less damage. Just make sure to wear disposable gloves when applying, because they will stain your hands for a bit!

    Promising review: "It definitely boosts my dyed hair color (Bubblegum Rose), so I don't have to re-dye it as often as I used to. I have sensitive, dry skin, especially on my scalp, but this conditioner hasn't irritated it at all and I've even found myself with less scalp issues after using this for about two weeks. I can't recommend this conditioner enough!" —Nicole Sanacore

    Get it from Lime Crime for $16 (available in six shades: Blue, Fuchsia, Peach, Pink, and Purple as well as a clear, Universal shade). And get the full-coverage Unicorn Hair Semi-Permanent Dyes for $16 at Lime Crime or Ulta.

    26. Yes To Tea Tree Soothing Spray-On Hair Mask brings sweet relief to a dry, itchy scalp and helps clear dandruff by combining tea tree and sage oil via a fine mist to deep-clean hair. It only takes three minutes to work its magic, and after that, you can either rinse out or keep it in as a natural leave-in conditioner.


    Promising review: "I'm not really a fan of the smell of tea tree, but this product was very effective! My husband's dandruff cleared up in about five days. I was initially skeptical about a spray-on hair mask, but would buy again if my husband or I needed to treat a dry scalp." —MLC

    Get it from Target for $9.99.

    27. Em Cosmetics Color Drops Serum Blush creates a happy medium between skincare and makeup, thanks to a hydrating, serum-like texture that gives a natural glow. If you're not into shimmery or glittery blushes, this is for you — it's just sheer, buildable, and flushed goodness.

    @emcosmetics / Via, @emcosmetics / Via

    It really does feel like skincare, since it's formulated with sacha inchi oil, squalane, hyaluronic acid, and vitamin E. Yay, hydration!

    Promising review (for the shade Sunset Sky): "I don’t really use blush, but when I have, it’s always been powder. I’m also super afraid of orange. When I saw Sunset Sky though, I knew I had to get it. First off, the packaging is like, super cute. It’s the size of a nail polish bottle and you can really just carry it anywhere without it taking up space in your bag. Application is...marvelous. It blends super well. I use a brush, but fingers also work. It’s such a pretty shade. When they say a little goes a long way, a little really truly does go a long way! One full drop for me is actually way too much for both cheeks. The finish is definitely dewy and doesn’t look oily at all, and feels super comfortable on my skin. It also looks really nice on the eyes and lips. I’ve had this for a few weeks now and every time I put on makeup, this goes on too. Absolutely love! Can’t wait to get my hands on the other colors!" —Marie N.

    Get them from Em Cosmetics for $25 each (available in four shades).

    28. Not Your Mother's Glisten Up High Glass Top Coat is the perfect last step to your hair routine, thanks to its shine-inducing and frizz-reducing abilities à la acai berry oil! Did you just step out of a salon? No, but your friends and Instagram followers won't know the difference.

    @nymbrands / Via

    Just avoid your roots and lightly mist dry hair from mid-shaft to ends!

    Get it from Ulta for $7.99.

    29. HipDot x SpongeBob Squarepants is the fun colorful makeup explosion of your dreams, complete with a Bikini Bottom Eye Palette, Jellyfish Lip Gloss, SpongeBob and Patrick Best Friends Sheet Masks, and Sandy Cheeks Blush/Bronzer. Who says makeup has to be serious? *SpongeBob teehee laugh*

    @hipdot / Via, @hipdot / Via, @hipdot / Via

    Get the collection from HipDot for $18+, which includes an SpongeBob Everything Set and Limited Edition Collectors Box.

    30. Drunk Elephant LaLa Retro Whipped Moisturizer has been reformulated with ceramides, folks! Which is just fancy talk for an ingredient that helps maintain your skin's barrier/moisture balance and protect against water loss.

    @sephora / Via

    Promising review: "I am a longtime user of the original Lala. I have type 1 rosacea with super sensitive skin and have a list of ingredients as long as my arm that turn me red, burn, and/or break me out. I've always wanted to incorporate a product that contains ceramides into my skin care regimen, but have never found one that doesn't also contain one or more of my triggers. I ordered the new version of Lala as soon as Sephora got it and have used it for the past couple of days. My skin feels even softer and calmer than it did with the old Lala. The texture is very similar to the original, just slightly fluffier/lighter, which I am loving. I used to have to 'melt' the original between two fingers and pat onto my face to distribute it properly without using too much. But I can dot this on like a regular moisturizer much more easily. IMO, ceramides were the one thing missing from the DE line, so I'm thrilled they've been added to a moisturizer I already know my skin loves. For me this is a big improvement all the way around!" —Winthrop44

    Get it from Sephora for $60.

    31. Sweet Chef Superfood + Vitamins Moisture Boost plumps skin with a power-hour, smoothie-like concoction of kale, beet, ginger, reishi mushroom, and aspirulina and Ginger Kombucha + Vitamin D Chill Mist is a quick glow boost that brightens with ginger, nourishes the skin barrier and skin tone with probiotic-rich kombucha, and cools ya' down with cucumber and turmeric. 'Cause your skin only deserve to drink up the BEST stuff.

    Target, @sweetchefskincare / Via

    Promising review: "This mist actually hydrates your skin and the added probiotic ingredients leaves a nice healthy glow. Love it!" —Rachel

    Get the Moisture Boost from Target for $18.99 and Chill Mist for $16.99. Also available at Sweet Chef Skincare.

    32. VERB Reset Collection has everything you need from start to finish to clear away oil and product buildup on your poor scalp, minimize irritation and flakiness, and let your mane ~shine~ to its full potential.


    For more info on how to use the set and other tips/tricks, check out VERB's website!

    Promising review (for the Reset Clarifying Shampoo): "This shampoo is really good. I have long, thin, and color-treated hair and it did not strip my hair or make it excessively dry. It can be hard to find a good clarifying shampoo for color-treated hair that actually gets hair clean. I use dry shampoo in between washes and my scalp can get pretty oily, but this shampoo takes care of it and more. I do recommend following up with a moisturizing mask afterwards." —programmer08

    Get them from Sephora or Urban Outfitters for $16 each: Reset Clarifying Shampoo, Reset Repairing Hair Mask, and Reset Sealing Mist. You can also get the entire full-sized set (plus their iconic Ghost Oil!) from Sephora for $48 (valued at $72).

    33. Tarte Skin Gloss Glass Highlighter is a multipurpose face gloss that uses the warmth of your fingers to help blend the formula seamlessly into skin — cheekbones, eyelids, lips, collarbones, nose bridge, you name it! Tired-looking skin just isn't an option with this gloss.

    Tarte, @tartecosmetics / Via

    Promising review: "Such a great highlighter for all complexions to use. It leaves a natural glow." —DPrettyHaitian1

    Get it from Tarte for $16.

    34. Bumble and bumble Bb. Glow Collection features three delicious-smelling, honey-infused products to deep condition and restore the elasticity of your glorious mane: Glow Bond-Building Styler (builds new hydrogen bonds destroyed by chemical processing and heat styling), Glow Blow Dry Accelerator (reduces blow dry time by up to 50%), and Glow Thermal Protection Mist (protects against heat styling, tames frizz, and generally keeps hair lookin' fresh between washes).

    @bumbleandbumble / Via, @bumbleandbumble / Via

    FYI, these work on ~all~ hair types!

    Get them from Bumble and bumble for $32 each: Glow Bond-Building Styler, Glow Blow Dry Accelerator, and Glow Thermal Protection Mist.

    35. Innisfree Cherry Blossom Collection harnesses the power of Jeju cherry blossom leaves (harvested, dried, aged, and dried again to extract their full benefits) to boost skin radiance, and betaine (derived from sugar beets) to create a protective layer to prevent hydration loss. Bouncy skin, here we come!