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    30 New Beauty Products That Are Too Gorgeous For Words

    Get ready, cause there's lots of new goodies from Urban Decay, Fenty Beauty, Laneige, Glow Recipe, Shiseido, Beautyblender, Summer Fridays, Sunday Riley, and more coming your way!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Fenty Beauty Stunna Lip Paints (in Uncuffed, Unveil, Unbutton, and Uninvited) are the long-lasting, matte lipsticks you've come to love in the past year, but now in more colors! BRB, this might be my first black lippie ever. In the name of Rihanna!


    Promising review: "The color is so beautiful and is opaque after about one or two coats. The thin consistency feels very comfortable for a liquid lip and it doesn’t get gummy. I also really love the applicator. Black lipstick is usually very hard to apply but for some reason it was like five times easier. I think one of the best parts and what truly sold me on it was the staying power." —Zetroc100

    Get them from Sephora for $24 each (also available in the original red shade, Uncensored).

    What else ya got? Diamond Bomb All-Over Diamond Veil, Gloss Bomb Universal Lip Luminizer, Moroccan Spice Bundle

    2. Laneige Water Bank Dual Layer Face Oil delivers fast-absorbing (but long-lasting) moisture with passion flower seed oil in the form of ~crystal droplets~ — oh yes, you fancy huh!

    @laneige / Via

    Promising review: "I've been using this in my morning routine after the Water Bank Essence for a few days, and it honestly makes my skin look calm, moisturized, and firm. I thought my skin was already good with my routine, this product has changed everything! I already know I have to repurchase it!" —Leannang

    Get it from Sephora for $38.

    What else ya got? Fresh Calming Toner and Sleep and Glow Set

    3. Marc Jacobs Glam Glitter Gel Highliners give you the luxe feel of gel eyeliner without the difficulty that sometimes comes with using a brush and gel pot — its malleable formula means you can achieve precise lines or a smoky smudge in a snap, but once it sets, it's 12 hours of waterproof wear for ya!, @marcbeauty / Via

    Promising review: "This is probably the 10th eyeliner that I have tried in a couple of months. I was just looking for one that didn't run down my face. My eyes tear during the day and I have oily skin so it's tough to find one that will stay. This is it." —Dardarbinks

    Get them from Sephora for $25 each (available in seven glitter shades, as well as 12 previously released matte shades, one satin shade, and 22 shimmer shades).

    What else ya got? On The Dot Mini Le Marc Liquid Lip Crayon Trio, O!Mega Glaze All-Over Foil Luminizer

    4. Urban Decay Naked Cherry Palette comes soon after the news of the original Naked Palette's discontinuation (💔) to reassure Naked fans that the line is still very much alive and poppin' with beautiful peaches, mauves, and burgundy to ~spice things up~ for the changing seasons.

    @urbandecaycosmetics / Via

    Promising review: "Best Naked Palette yet! I have tried many of the previous Naked palettes, and honestly they never really blew my mind. They have all been mediocre — fine at best. But THIS ONE actually blew me away! I am so happy with the shades, the pigmentation, the blendability, all of it!" —NorthernBeaut

    Get it from Sephora or Ulta for $49.

    What else ya got? Naked Cherry Collection versions of All Nighter Setting Spray (cherry scented and mini-sized!), Vice Lipstick, 24/7 Glide-On Eye Pencil, Highlighter & Blush Palette

    5. Glow Recipe Blueberry Bounce Gentle Cleanser is the revamped version of the K-beauty powerhouse's original offering and can be used as both a makeup remover/cleanser or a five-minute clarifying mask — and did we mention it contains AHAs for gentle exfoliation?

    @glowrecipe / Via, @glowrecipe / Via

    It also smells ~berry~ divine due to the actual blueberry extract it contains, plus it's packed with hyaluronic acid, the almighty hydrating ingredient, so your skin feels totally soft post-wash.

    Promising review: "I was already a fan of the original, but this new formula is even more amazing!! The new pump and bottle design is so user-friendly and dispenses the exact amount of cleanser needed with one pump! This is the most hydrating deep cleanser I have ever used, and my crazy combination skin just loves it!" —saorla18

    Get it from Sephora or Glow Recipe for $34.

    6. Beautyblender Power Pocket Puff is the first two-in-one powder applicator ever: The plush pink side has special fibers that grab and deposit the perfect amount of powder each time, while the tan suede side gently re-blends makeup for an extra smooth and seamless finish!

    @beautyblender / Via

    Unlike the round shape powder puffs usually take on, this puff's teardrop shape offers precision to chisel cheekbones, bake concealer, and set makeup.

    Get it from Amazon for $15.

    What else ya got? Beautyblender Blender Defender

    7. Benefit Cosmetics Brow Contour Pro doesn't just fill in your brows — it cleans up the edges and highlights as well! Basically, your brows have never looked better or sharper!

    @benefitcosmetics / Via, Sephora

    Promising review: "I’ve never had a brow product like this before. The design is very nostalgic. I was a little skeptical about the shade range but the two shades let me customize how defined I want my brows to be. I also love the definer and highlighter for super sharp looks." —mcmorelli

    Get it from Sephora for $34 (available in five shades).

    8. Peach & Lily Lazy Day's All-In-One Moisture Pad lets you cut back on your skincare routine without compromising on the health of your skin. As a toner, essence, and moisturizer in one, these pads deliver all the benefits hyaluronic acid, ceramides, spinach, broccoli, carrots, pomegranate, and bamboo extracts have to offer.

    Peach and Lily

    Green juice for your skin? I'm in.

    My review: On days I feel like burnt toast and can't be bothered to do all of my skin care steps after mustering up the energy to shower and wash my face, I reach for these babies and my skin feels so refreshed and nourished in a matter of seconds. Same goes for those mornings when my skin feels less than optimal. Each pad is so soaked that, honestly, you could cut them in half to prolong your supply.

    Get it from Ulta for $39 (available in shades).

    What else ya got? Matcha Pudding Antioxidant Cream (which I love and reviewed here), Glass Skin Refining Serum, Wild Dew Treatment Essence

    9. Summer Fridays Overtime Mask smells like a fall harvest in a tube and it'll make your skin ~glow~ from the exfoliating power of pumpkin, apricot seed powder, and beta carotene — hello, gourd-geous!

    @summerfridays / Via, @summerfridays / Via

    Promising review: "At first I thought this mask was going to be too harsh on my skin, but I was so wrong. It exfoliated my skin beautifully and my skin didn’t look red when I took the mask off. The mask has a very fall-like sent that reminds me of pumpkin pie, and it makes your face really glow." —ChloeJosephine

    Get it from Sephora for $44.

    10. Let's get ~science-y~: Private Doctor Minus Serum comes straight from the innovative dermatology frontier of South Korea and combines ID.SCULPT Technology and a blend of micro-tingling spicules and a patented sodium deoxycholate complex, which means you feels the tiniest pokes in your skin as you rub the product in, so it absorbs deep into the skin and improves firmness and elasticity all over.


    Promising review: "I was starting to form wrinkle lines on my forehead and around my mouth. They are minor, but I am in my 20's and they were getting me upset. I starting using Minus Serum and they are starting to smooth out. Thank goodness!!!" —Paige511

    Get it from Sephora for $49.

    11. Josie Maran Vibrancy Argan Oil Full Coverage Concealer Fluid has the brand's signature pure argan oil, complemented by elderberry flower, blueberry extract, and raspberry seed oil to brighten skin appearance and soothe/depuff the under eye area — so yes, it's clean and unlike any other concealer you have.

    @josiemarancosmetics / Via, @josiemarancosmetics / Via

    Promising review: "You guys. I have been a Tarte Shape Tape fan for years, and swore that nothing else could conceal my new-momma under eye area. That being said, I have combination skin and Shape Tape always felt drying. This is the answer. Really beautiful, full coverage with some magic moisturizing agents — and it has solid staying power without the dreaded chalky texture. Bonus points for matching my super, super fair skin. I'll be trying more from this line, as this product has me super impressed." —smolfy

    Get it from Sephora for $28 (available in seven shades).

    What else ya got? Soul Sisters Pure Argan Hydration Duo, Be Love, Give Love Argan Firm + Nourish Power Duo

    12. Farsáli Skintune Blur Perfecting Primer Serum cuts down your pre-makeup routine with an antioxidant-rich primer-serum formula that softly blurs the appearance of pores, spots, and uneven texture — it's basically a Facetune filter in a bottle!


    Promising review: "This is an oily girl’s dream! Nothing helps keep my oils at bay, besides this product. I don’t know how or why but I don’t care because I typically need to touch up about 2-3 times a day and this limits it to just once (but I can honestly leave it and it looks like I have a nice, healthy glow). It creates a great base for makeup application. Everything is smooth and makes putting on foundation easy and seamless." —karinakittie

    Get it from Sephora for $54.

    13. Ouai Scalp & Body Scrub unclogs and removes itch-causing buildup from your scalp, skin, and hair using a blend of exfoliating sugar crystals, a probiotic blend, and coconut oil — so your shampoo, conditioner, leave-in treatments, and lotions actually work and absorb ~better~.

    @theouai / Via, @theouai / Via

    Promising review: "I love Ouai i to begin with, but this takes the cake. I have used Bath & Body scrubs in the past, but found they almost go rotten before I go through them. This stuff is almost all gone after a month because I want to use it all the time. I use it once a week on my body and scalp and have noticed a huge difference in my hair alone. My scalp doesn’t itch and my hair feels much softer, as does my scalp. My skin loves it too. The smell alone is relaxing." —Stangdoll89

    Get it from Sephora for $38.

    What else ya got? Swing Both OUAIs Kit, Volumizing Hair Spray

    14. Hot Sexy Hair Flash Me Quickly Blow Dry Spray slashes your dry time in half and protects your delicate strands up to 450-degree heat, so your hair stays looking soft and ~sexy~.


    Promising review: "I have thick hair and it normally takes 20-25 minutes to blow dry my hair. Used this and it took 10 minutes. Left my hair so soft. My new favorite thing ever." —Rose

    Get it from Ulta for $18.95.

    15. Winky Lux Purrfect Pout Lipsticks take the cake for this year's "Most Paw-sitively Meow-nificent Design" award because these sheer and totally kissable colors have an adorable kitty popping out from the center.

    Winky Lux

    Get them from Winky Lux for $16 each (available in four shades: Fur-ever, Kiss & Tail, Pawsh, and Purrincess).

    What else ya got? So Extra Mascara (which a coworker and I reviewed here!), Mermaid Kitten Palette

    16. Sunday Riley Ceramic Slip Cleanser comes at ya newly formulated and repackaged with French green clay, bentonite, and white clay, along with hydrating rice and olive oil esters for perfectly clean and balanced skin — effective in removing makeup, SPF, oil, and dirt, but soft enough to clean a baby with. And! You now get *more* product at a *lower* price — YES, Sunday Riley!

    @sundayriley / Via

    If you want to try a quick DIY Sunday Riley facial, they recommend mixing equal parts of Ceramic Slip with Good Genes Lactic Acid Treatment and leaving the mask on for up to ten minutes before rinsing! They also sell them in mini sizes together in a Flash Facial Kit.

    Promising review: "I was super skeptical to hear that they completely changed the original formula — because I LOOOVED the original Ceramic Slip because it really cleaned my skin without making me feel super dry — but I was VERY wrong! This new formula is much lighter, doesn't have any fragrance, and REMOVES WATERPROOF MAKEUP!!!! The original formula removed some makeup, but not waterproof. This new version left my skin feeling so soft and smooth and didn't make my eyes burn. HIGHLY RECOMMEND THIS NEW VERSION!" —VidaLovesCake

    Get it from Amazon or Sephora for $35.

    17. Patchology Breakout Box 3-in-1 Acne Treatment Kit comes armed with everything you need to defeat, deflate, and prevent breakouts — salicylic acid dots to shrink pimples, hydrocolloid acid dots to suck the life outta those whiteheads, and five charcoal pore strips to get rid of pesky blackheads where they most love to hide out.


    Promising review: "The nose strips are great and pull all that gunk right out, but my favorite part of this box are the whitehead absorbing dots. As the name indicates, they absorb the whitehead without disrupting the skin, so this will lead to less scaring and quicker treatment." —Claire H.

    Get it from Patchology, Space NK, or Francescas for $20.

    18. Frank Body Anti-Makeup Cleansing Oil, like its name suggests, is makeup's worst enemy. It contains a natural concoction of coffee seed oil, grapeseed oil, and pore-unclogging BHA acid swiftly to remove any traces of makeup and dirt, emulsify into a milky liquid once in contact with water, and leave your skin feeling fresh as can be.

    Frank Body

    My review: I was recently in South Korea for two weeks and only used this cleansing oil — it sounds silly but that's a big deal, since I'm always switching up my skin care products and committing to just one product for each step is hard for me — it's kinda a problem, tbh. This oil feels ~extremely gentle~ on my face but gets rid of everything — including long-wearing mascara — plus all the grime, chemical sunscreen, and skin-irritating pollution that comes with being outside all day (which I can assure you never happens when I'm at home, lol). A staple, fersure!

    Get it from Ulta for $23.95.

    What else ya got? Anti-Angry Face Mist, Anti-Drama Face Mask

    19. Kaja Cheeky Stamp Blendable Blushes apply in actual heart shapes (!!!) in a sheer, super buildable cream formula that you blend out with your fingers or a sponge — or not, cause tbh, it's a darn cute look (just...try not to smudge).

    Sephora, @kajabeauty / Via

    Kaja Beauty is Sephora's first color-inclusive K-beauty brand and the newest brainchild of Memebox, which already houses brands like I Dew Care, Nooni, and Pony Effect.

    Promising review: "It has this oddly satisfying click noise when you push it into the cushion and onto your cheek, which is genius. 'Coy' is my favorite because it gives you a youthful yet subtle color that makes you look so fresh. I love how I can stamp this two to three times to make it stand out more. I have warmer, tan skin, so it's the perfect color to build on." —Mijibeauty

    Get it from Sephora for $28 (available in four shades).

    What else ya got? Beauty Bento Bouncy Shimmer Eyeshadow Trio, Mochi Glow Bouncy Highlighter, Mood Balm Color Changing Lip Moisturizer, Brow Blowout Fiber Gel Brow Definer

    20. Origins Hello, Calm Relaxing & Hydrating Face Mask with Cannabis Sativa Seed Oil de-stresses your skin from the inside out, thanks to its relaxing scent and gentle, non-intoxicating formula — after you tissue the mask off, feel free to give yourself a lil' massage!


    Promising review: "Really lovely. It’s quite hydrating and the smell reminds me of the henna I use in my hair — or green tea. It is very calming and didn’t irritate my super dry skin, and it helped reduce the redness and inflammation of the eczema on my forehead. When applied it makes you look a little bit like Shrek, but with a light hand it’s a subtle green and can be worn overnight without staining your pillowcase if you let it set a few minutes first. Definitely going to repurchase and keep in rotation!" —Makeupjunkie252

    Get it from Sephora for $28.

    What else ya got? Origins Blooming Lipsticks (in bold and sheer finishes)

    21. Anastasia Beverly Hills Norvina Eyeshadow Palette features 14 fall-ready shades that span day to night, pastels to deep plums, and minimal product to maximum payoff.

    @sephora / Via, Sephora

    Promising review: "I wanted an everyday palette as well as a glam one. THIS HAS EVERYTHING! If you love romantic looks, pastels, pinks, purples, neutrals and shimmers this is the one. Although there are quite similar shimmer shades and the colors are NOT AS BRIGHT as the ones in the picture, all of them are very pigmented and precious. I do have to say the matte ones are VERY powdery, especially my favorite one "Love," but I do not find that to be an issue since they blend so seamlessly." —luxxorama

    Get it from Sephora for $42.

    22. Tangle Teezer The Ultimate Detangler is an in-shower version of their cult fave brush — with a handle for an easier grip, and all that wonderful no-tugging, no-snagging goodness you always expect.

    @tangleteezer / Via

    Promising review: "I use this brush while rinsing conditioner out of my hair. It's so gentle and I prefer it to the small, round 'shower brushes'. It combs through hair easily." —NYLynnie

    Get it from Ulta for $11.20 (available in two colors).

    23. Shiseido Minimalist WhippedPowder Blush has an addictive mousse-like texture that settles into a featherweight powder on your face, thanks to a thing called ~AirFushion Technology~ — it helps you achieve the most gentle, gorgeous, and natural flush (or bronzer, if you're using the tan shades) you've ever experienced.

    @shiseido / Via, @shiseido / Via

    Promising review: "For the longest time I’ve been trying to find a true apricot cream blush for my tan skin and I finally found it with the color 'Momoko-Peach.' Most peach blushes tend to lean more towards the coral side. but this color is like a burnt apricot color. Truly stunning for medium-to-tan skin with yellow/olive undertones. The formula is also incredible. You can either apply it with your fingers and it blends out seamlessly, but I prefer to apply it with a small stippling brush. Even if you pick up too much, the color blends out naturally. The color payoff is definitely there. The formula also does not lift the foundation underneath and works really well over powders. Truly a great formula." —Gera03

    Get it from Sephora for $29 (available in eight shades).

    What else ya got? Visionary Gel Lipstick, Aura Dew Face, Eyes, Lip, Kajal Ink Artist Shadow, Liner, Brow, Essentialist Eye Palette

    24. Biossance Squalane + Omega Repair Cream drenches and cuddles your skin in a blanket of rich hydration — that, mind you, doesn't actually *feel* heavy and wears lovely under makeup* — made up from omega fatty acids, the brand's signature squalane, ceramides, and acai berry sterols. There's no dryness or irritation this cream can't undo!

    @biossance / Via

    Promising review: "I flew to Las Vegas on September 16th, had a wedding makeup trial on the18th, and then broke out from an unknown cause. I went straight to Sephora and said, "HELP!" An employee recommended this crème and by the 21st (wedding day) I was all cleared up!! This is a miracle in a jar!!" —JessicaJawn

    Get it from Sephora for $58.

    What else ya got? Biossance Squalane + Glycolic Renewal Facial

    25. Onomie AHA Perfecting Setting Powder sets your makeup flawlessly, but it also contains a healthy dose of lactic acid for gentle exfoliation, and time-released Vitamin C to block free radicals and even skintone — so it really goes beyond just makeup.


    Get it from Onomie for $30.

    What else ya got? Three new shades of Boosting Lip + Cheek

    26. Dr. Jart Mask Heroes Face Savers outright spoils you with a range of sheet masks that will fight dehydration and tired-looking skin (SOML). You gotta try their beloved rubber sheet masks — no dripping product in sight!


    P.S. You can also scare your friends with the packaging. Not speaking from experience.

    This set includes:

    - Hydration Lover Rubber Mask

    - Firm Lover Rubber Mask

    - Dermask Micro Jet Clearing Solution Mask

    - Dermask Micro Jet Brightening Solution™ Mask

    - Prescriptment Water Replenishment Cotton Sheet Mask

    - Pore Minimalist Black Charcoal Sheet Mask

    Promising review: "I love the rubber masks because they are so good at locking in the product and really getting it to absorb into the skin. The charcoal mask does wonders for combo skin, which I struggle with. The hydration mask is so soothing and moisturizing. Your skin will be happy and refreshed!!!" —AshleyCline

    Get it from Sephora for $35 (includes six sheet masks).

    More limited-edition sets: Maskapalooza! Every Mask, Every Concern, Cicapair Friends Skin Soothers, Superheroes Skin Transformers, and Holiday Fantasy Cera Never Runs Dry

    27. IGK Trust Issues Instant Scalp Rebalancing Treatment is the answer to your dry scalp and flaking woes. How? Well, it has hydrogel time-release technology, which ensures that hyaluronic acid moisturizes the scalp instantly *and* over time, while apple cider vinegar rebalances and yuzu lemon extract nourishes.

    @igkhair / Via

    Promising review: "Ever since I started dyeing my hair, my dry scalp has been so bad! Whenever I would run my fingers through my hair, I'd have flakes falling off and I noticed my scalp started getting random pink patches of white flakes, which made me so frustrated. I've tried every drugstore brand, apple cider vinegar, tea tree oil, and mouthwash to try to get rid of my flaky scalp with no relief. I came across this on a whim and decided to take a chance. In a span of a couple of days, my flakes have dramatically decreased. I think I finally (after a year of searching) found a product that helps my dry scalp out. Also, it smells amazing!" —jcabero

    Get it from Sephora for $29.

    What else ya got? Good Behavior Spirulina Protein Smoothing Spray

    28. Charlotte Tilbury Bar Of Gold Highlighting Palette might be the closest to ~real treasure~ you'll come by — and it ~pays off~ in three gorgeous pressed powder highlighters that simply emphasize the dazzling light you already possess.

    @ctilburymakeup / Via

    Promising review: "This is one of the best highlighting palettes I’ve ever used. The shades almost have a bit of a translucency to them that allows the skin underneath to show through, making each shade wearable for most skin tones. This also means that the highlights don’t look too severe. I’ve used the product with a wet brush, and the effect is the same as if I were to use a cream or liquid highlight. Don’t worry about using it wet: the product won’t 'hard pan' and you can still use it dry after you wet it initially. It looks gorgeous on the face, eyes, and lips. And it doesn’t emphasis texture too much on the skin." —xnobzx

    Get it from Sephora for $58.

    29. Amorepacific Dual Nourishing Lip Serum preps your lips for the harsh winter ahead with a unique dual-layered texture consisting of green tea seed oil and fermented vintage green tea essence, so you know your lips will be ~totally soothed~, look plumper, and stay hydrated no matter what.


    Just be sure to shake the container before applying! Lip gloss and lipstick glide over super easily, obvs.

    Get it from Sephora for $42.

    30. Clarisonic Mia Prima Sonic Facial Cleansing Brush takes the worry out of properly washing your face with just one button, one mode, and 60 seconds — the brush rotates in gentle circles, so all you do is guide it around your face and it'll break down all makeup, smooth out uneven texture, and reduce the appearance of pores.

    @clarisonic / Via

    That little oval indicator in the center of the brush activates when you first attach your brush head, and it turns red when it's time to replace the head.

    Promising review: "After the first day of using it, my face was feeling so much smoother, softer, and more radiant. Then after a few days, my acne started clearing up. I have hormonal acne and it has always been a struggle for me to get rid of it, and every time I stress out, huge breakouts will form right around the left and right sides of my chin. Honestly, I think any cleanser will work with this, especially a hydrating one. The best thing is it lets you know when it's time to get a new brush head. Love it. Save your money, because this thing needs to be in your skincare routine!" —deanambroselove

    Get it from Sephora for $99.

    You emerging from your shower a new person:

    Old Spice

    Check out all the previous new beauty products roundups for even more swoon-worthy drops!

    Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!


    The reviews used in this post have been edited for length and clarity.

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