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23 New And Limited Edition Beauty Products You Should Try ASAP

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1. Wet N Wild Zodiac Collection has something sparkly and ~ethereal~ for every sign, whether you go by fire/water/air/earth, or by your astrological sign — there's an eyeshadow palette, highlighting bar, and lip gloss out there with your name on it...kinda.

*retouches lip gloss while taging friends in creepily accurate astrology memes*Shop the entire collection at Walmart for $2.24+: MegaGlo Highlighting Bar for $6.93 (available in Air, Wind, Earth, and Fire), Color Icon Eyeshadow for $4.68 (available in Air, Wind, Earth, and Fire), and Color Icon Lip Gloss for $2.24 (available in all 12 astrological signs).
bit.ly / Via instagram.com

*retouches lip gloss while taging friends in creepily accurate astrology memes*

Shop the entire collection at Walmart for $2.24+: MegaGlo Highlighting Bar for $6.93 (available in Air, Wind, Earth, and Fire), Color Icon Eyeshadow for $4.68 (available in Air, Wind, Earth, and Fire), and Color Icon Lip Gloss for $2.24 (available in all 12 astrological signs).

2. L’Oréal Paris x Havana Camila Cabello Collection makes you wanna sway your hips and sing "oh na na" while doing your makeup — because when your makeup is inspired by Havana charm and a singing queen, it simply can't be helped.

L'Oreal, @lorealmakeup / Via instagram.com

Promising review (for the Flash Liner): "The marker tip on this eyeliner is genius! This product has made my mornings so much easier than before, and has cut down the time I spend on my eyeliner in half. Super easy to apply, does not smudge, and lasts forever...I can't recommend it enough!" —HK

Shop the entire collection at Ulta for $9.99+: Havana Sun-Lit Bronzer for $14.99 (available in two shades), Havana Gotta Give Liquid Brow for $11.99 (available in three shades), Havana Flash Liner for $11.99, Havana Lip Dew Lip Gloss for $9.99 (available in four shades), and Havana Eye Shadow for $9.99 (available in four shades).

3. Sigma Skin Care Brush Set evenly scoops and distributes your oftentimes expensive skin care products, so you don't lose any goodness in the application process. Plus, the antimicrobial, synthetic fibers keep everything clean and gentle on the skin — say hello to your new side gig as your own personal facialist.

Promising review: "These brushes make it so easy to apply my skin care products. So easy to clean and they are waterproof. It's nice to not have to tug at my skin by using my hands to apply my skin care!" —taylor08Get the six-piece set from Nordstrom and Sigma Beauty for $55.
@sigmabeauty / Via instagram.com

Promising review: "These brushes make it so easy to apply my skin care products. So easy to clean and they are waterproof. It's nice to not have to tug at my skin by using my hands to apply my skin care!" —taylor08

Get the six-piece set from Nordstrom and Sigma Beauty for $55.

4. Flesh Beauty is a brand spankin' new brand — it's Revlon's first prestige brand — that's all about providing makeup that actually works for your skin tone, because everyone's "flesh" and "nude" is different, and it's about time makeup brands acknowledge and cater to that fact.

@ultabeauty / Via instagram.com, @fleshbeauty / Via instagram.com

Promising review (for the Strong Flesh Lipstick): "Holy pigment! I swatched this, attempted to remove it with micellar water, scrubbed it in the shower, and I still have a clear stain where the swatch is! Needless to say, I bought the two nudes and the red (a perfect blue red!!) — they are smooth, come in a cool bullet shape, apply nicely, and LAST SO LONG!! I love how moisturizing the sunflower seed and coconut oils make it. Flesh is changing the lipstick game and I am here for it!" —Bella

Read a BuzzFeeder's review on the Swipe Flesh Lip Color (#3)!

Shop the entire collection at Ulta for $18+: including the Strong Flesh Lipstick for $18 (available in nine shades).

5. Korres Wild Rose Foam Cleanser bathes your skin in a creamy concoction of wild rose oil, which helps even out skin, and super Vitamin C, which absorbs 1000% percent better than pure absorbic acid — any discoloration you have doesn't even stand a chance.

"Clean at Sephora" certified — that seal means that the product is free of these ingredients: sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. It also means they have less than one percent synthetic fragrances. Get it from Sephora for $28.
click.linksynergy.com

"Clean at Sephora" certified — that seal means that the product is free of these ingredients: sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. It also means they have less than one percent synthetic fragrances.

Get it from Sephora for $28.

6. Fenty Beauty Flyliner Longwear Liquid Eyeliner is unapologetically black (in more ways than one), water-resistant, and triangular in shape for a more comfortable grip — the queen has struck once again!

@fentybeauty / Via instagram.com, click.linksynergy.com

Promising review: "My new and current favorite! KVD was very patchy for me and never glided on my eye opaquely if it had a bunch of shadow on it. This shadow is super opaque, and no matter what eye look I have on, it glides like a dream! And I can create as thin or as thick as a line as I want!" —laichan

Get it from Sephora for $20.

7. Dr. Roebuck's Natural Beauty Travel Kit comes with two travel-sized versions of No Worries Hydrating Face Moisturizer and Byron 2-In-1 Mask + Scrub, so your skin is always just one step away from the exfoliation and hydration it desperately needs when it's exposed to new, unfamiliar environments.

Vegan, cruelty-free, and "Clean At Sephora" certified.Promising review (for the Byron 2-in-1 Mask + Scrub): "Every second or third day I use this in the shower to scrub my face. I can't work out how it gets my skin to feel so smooth without aggravating my skin. After I shave, I use it as a mask and my skin feels super smooth for days. My wife and I both use it and she loves it as much as I do!" —ManscaperGet it from Sephora for $15.
click.linksynergy.com / Via instagram.com

Vegan, cruelty-free, and "Clean At Sephora" certified.

Promising review (for the Byron 2-in-1 Mask + Scrub): "Every second or third day I use this in the shower to scrub my face. I can't work out how it gets my skin to feel so smooth without aggravating my skin. After I shave, I use it as a mask and my skin feels super smooth for days. My wife and I both use it and she loves it as much as I do!" —Manscaper

Get it from Sephora for $15.

8. Frank Body Birthday Cake Scrub highly encourages you to break out your ~birthday suit~ for a party in your bathtub — it's so sweet and scrumptious, I know you'll be tempted to eat it, but save it for your bod!

@frank_bod / Via instagram.com, frankbody.com

Promising review: "Smell, texture, and results = AMAZING! I have extreme sensitive skin due to the eczema I have, and this exfoliates my skin without causing a flare up." —Sophie H.

Get it from Ulta or Frank Body for $19.95.

Also available in the original coffee scrub and a creamy express-o scrub version too.

9. GlamGlow Hyaluronic Acid Infused Glow Palette is the brand's first makeup product, but it definitely is still in line with their ~skin care first~ philosophy. It's soft, buildable, luxurious, and packed with hyaluronic acid, Brazilian gold clay, gemstones, and flower extracts for a soft glow that your skin will thank you for.

Promising review: "I’m almost embarrassed at the number of highlighters I own but, folks, none of them compare to this! This glow powder is phenomenal. It provides a beautiful sheen without showing too much texture, and the smell of the powder is scrumptious! Do yourself a favor and buy this even if you have other highlighters. You won’t be sorry." —hannahrosebudGet it from Sephora for $42.
@glamglow / Via instagram.com

Promising review: "I’m almost embarrassed at the number of highlighters I own but, folks, none of them compare to this! This glow powder is phenomenal. It provides a beautiful sheen without showing too much texture, and the smell of the powder is scrumptious! Do yourself a favor and buy this even if you have other highlighters. You won’t be sorry." —hannahrosebud

Get it from Sephora for $42.

10. Milk Makeup Kush Fiber Brow Gel is the baby sis to their popular Kush High Volume Mascara and also has heart-shaped fibers that naturally thicken brows for all-day definition and shape without flaking, thanks to its star ingredient: hemp-derived cannabis oil.

@milkmakeup / Via instagram.com, @milkmakeup / Via instagram.com

Promising review: "I thought it wouldn't do much at the moment because my friend tinted my brows the day before I got this, but YOOO, the difference it made!!! I only put it on one brow so I could see the difference and my right brow was soooo thick and fluffy, just the way I like 'em!! As soon as my tint fades, it's a done deal. Literally gonna purchase this for the rest of my life. This will be so great for when i'm rushing to class, rehearsal, wherever!" —Ash

Get it from Milk Makeup or Sephora for $18 (available in three shades and clear).

11. Boscia Cactus Water Moisturizer drenches skin in moisture, but also absorbs super quickly (read: great for combination/oily skin) so your skin dries down to a dewy, plump finish — it contains Queen of the Night Cactus, which is known for its ability to thrive in incredibly harsh climates. #resilience

"Clean at Sephora" certified.Promising review: "Oh man, I normally have super oily skin but this moisturizer helped me take that way down a notch to just plump and dewy! I love the feel of it and it's pleasantly scented, with a fast absorption time for under makeup. I was also worried it'd break me out, but it's actually softened my skin and helped even it out. I HIGHLY recommend!" —TaranasaurusRexGet it from Sephora for $38.
@boscia / Via instagram.com

"Clean at Sephora" certified.

Promising review: "Oh man, I normally have super oily skin but this moisturizer helped me take that way down a notch to just plump and dewy! I love the feel of it and it's pleasantly scented, with a fast absorption time for under makeup. I was also worried it'd break me out, but it's actually softened my skin and helped even it out. I HIGHLY recommend!" —TaranasaurusRex

Get it from Sephora for $38.

12. Ole Henriksen Cold Plunge Pore Mask replicates the feeling of taking a ~cold plunge~ as part of the Scandinavian sauna cycle, so you can have the same pore-minimizing and detoxifying benefits without traveling across the world — though, if you want to, I don't blame ya!

@olehenriksen / Via instagram.com, @olehenriksen / Via instagram.com

Fun fact: The mask uses ingredients like alpine willow herb and snow lotus, which are antioxidant-rich botanicals that have adapted to thrive in extreme cold environments, so it actually thaws when you add *cool* water, which is supposedly better for your skin.

Promising review: "I figured this was another clay mask with an artificial 'cooling sensation,' but I was wrong. This is a beautiful formula that doesn’t crumble when dry, and the color is vibrant and fun! The smell is very spa-like and it feels like a dream when on. Not to mention, I had two areas with cystic, subdermal acne before applying this mask and after, they both came to heads and could be lanced! Thank goodness!" —fiercefacexx

Get it from Sephora for $36.

13. Drunk Elephant D-Bronzi Anti-Pollution Serum deposits a healthy glow into your skin, thanks to a chronopeptide that mimics the effects of Vitamin D, and antioxidants that boost skin's defenses against pollution and environmental stressors.

Cruelty-free and "Clean at Sephora" certified.Promising review: "NEW FAVE! Honestly, I didn't know what to expect of this product on my cocoa skin, but I can tell you that I am in love. Not a huge daily foundation wearer, but my go-to is Giorgio Armani Luminous Silk for my sensitive skin. This serum gives me the best of both worlds: a luminous glow and very light coverage. A true no-makeup makeup look, it justs add a bit of cover up and you're good to go." —tbell02Get it from Sephora for $36.
click.linksynergy.com

Cruelty-free and "Clean at Sephora" certified.

Promising review: "NEW FAVE! Honestly, I didn't know what to expect of this product on my cocoa skin, but I can tell you that I am in love. Not a huge daily foundation wearer, but my go-to is Giorgio Armani Luminous Silk for my sensitive skin. This serum gives me the best of both worlds: a luminous glow and very light coverage. A true no-makeup makeup look, it justs add a bit of cover up and you're good to go." —tbell02

Get it from Sephora for $36.

14. Urban Decay Lo-Fi Lip Mousse imparts velvety color that doesn't feel drying or heavy at all — and because of its formula (which you can apply with the applicator, a separate lip brush, or your fingers), you are in total control over the intensity or sheerness of your lip color/stain.

@urbandecaycosmetics / Via instagram.com, @urbandecaycosmetics / Via instagram.com

Promising review: "I la-la-love this product!! I am the girl that looks fab on my way to work and then I NEVER reapply my lipstick. I have tried many of the 'stay all day; types like Kat Von D Everlasting Lipstick, and Stila Stay All Day Liquid Lipstick, but this one is by far the most versatile, lightweight, and non-drying. It goes on super smooth and dries without feeling tight or crackly. It’s highly pigmented and I can tap on a bit with my finger for a lip stain look, or I can apply more with a brush (or it comes with an applicator) for more opaque coverage. The cool part is that the applicator automatically pops out when you open the compact and slides back in when you close it. For the tiny amount of product needed to achieve good coverage, this will probably last quite a while. I definitely will be buying more colors." —Heather03

Get it from Sephora for $22 (available in eight shades).

15. Herbivore Prism Exfoliating Glow Potion rolls serum and essence into one step, along with a rainbow of natural fruit acids, kakadu plum, and botanical waters — bye, dead skin cells, and hello, smooth and glowing skin!

Vegan, cruelty-free, and "Clean At Sephora" certified. Plus, $1 of every Prism Glow Potion sold goes to the Trans Women of Color Collective.Promising review: "OMG, I’M IN LOVE. This potion literally does everything, in addition to treating my acne-prone skin. So often I feel like I’m missing out on skincare when I have a breakout; I have to stop everything I’m doing to focus on managing the breakout. But this product helps me fight my acne and enjoy all the benefits of a Vitamin C serum, hydrating serum, and a resurfacing serum." —BeardedBibleGet it from Sephora for $62.
click.linksynergy.com

Vegan, cruelty-free, and "Clean At Sephora" certified. Plus, $1 of every Prism Glow Potion sold goes to the Trans Women of Color Collective.

Promising review: "OMG, I’M IN LOVE. This potion literally does everything, in addition to treating my acne-prone skin. So often I feel like I’m missing out on skincare when I have a breakout; I have to stop everything I’m doing to focus on managing the breakout. But this product helps me fight my acne and enjoy all the benefits of a Vitamin C serum, hydrating serum, and a resurfacing serum." —BeardedBible

Get it from Sephora for $62.

16. It Cosmetics Your Skin But Better CC+ Cream Oil-Free Matte is perfect for people who know all about the hype behind the original CC cream, but want a more matte, oil-controlling finish — bye, shine!

@itcosmetics / Via instagram.com, @itcosmetics / Via instagram.com

Promising review: "The product comes out of the tube quite thick, but it has a nice, light finish on the face! I have a problem with becoming oily throughout the day, but I didn’t have a problem at all with this product. When I looked in the mirror at one point, it looked like I had put foundation on! This product has amazing coverage and totally evened out my uneven skin tone. I also love that it had SPF 40. This is perfect for the summertime." —mkage322

Get it from Sephora for $38 (available in 12 shades).

17. Huda Beauty Easy Bake Loose Baking & Setting Powder may make or break the lasting power of your makeup — its super lightweight, silky texture sets everything in place, period.

And I can promise it's easier than real baking. Promising review: "I was really impressed with this setting/baking powder. I have used Makeup Forever HD, Laura Mercier, Cover FX, and RCMA setting powders, but this took the cake. My face looks so smooth without looking chalky or dry. I have combination skin that leans towards the oily side, and my makeup stayed put. I love the floral scent and how finely milled it is. It creates a veil over my pores, and NO FLASHBACK!!!" —nikamintuGet it from Sephora for $34 (available in eight shades).
click.linksynergy.com

And I can promise it's easier than real baking.

Promising review: "I was really impressed with this setting/baking powder. I have used Makeup Forever HD, Laura Mercier, Cover FX, and RCMA setting powders, but this took the cake. My face looks so smooth without looking chalky or dry. I have combination skin that leans towards the oily side, and my makeup stayed put. I love the floral scent and how finely milled it is. It creates a veil over my pores, and NO FLASHBACK!!!" —nikamintu

Get it from Sephora for $34 (available in eight shades).

18. Madison Reed Light Works Balayage Highlighting Kit makes it easy-peasy to create perfectly sunkissed highlights right at home with lightening cream, a patent-pending wishbone balayage applicator, and toning glaze — all without ammonia or harsh odors.

shop-links.co

The kit also comes with a Bond Building Cleansing Treatment to strengthen hair, as well as their Color Protecting Shampoo and Conditioner.

Get it from Ulta for $45 (available in four shades).

19. IsaDora Precise Roll-on Eyeliner takes on the ~rollerball~ liner trend with smooth AF color and an indented handle, which helps keep your hand super stable as you glide your way to the perfect cat eye.

Promising review: "I'm officially a fan of the rollerball design. Full disclosure: I'm already pretty good at mastering a mean cat eye (not to toot my own horn, and it took lots of practice), but there's something about the wheel that makes the line even smoother, well, — though, yes, it takes a few tries to get used to it." —Sarah HanGet it from Walgreens for $17 (available in three shades).
@isadoraofficial / Via instagram.com

Promising review: "I'm officially a fan of the rollerball design. Full disclosure: I'm already pretty good at mastering a mean cat eye (not to toot my own horn, and it took lots of practice), but there's something about the wheel that makes the line even smoother, well, — though, yes, it takes a few tries to get used to it." —Sarah Han

Get it from Walgreens for $17 (available in three shades).

20. Neogen Dermalogy Real Ferment Micro Serum has a gel formula that sinks immediately into skin, so there's no downtime and you're left with plumper skin after just a few pats.

Promising review: "Not sticky, fast absorbing, and leaves my skin feeling soft and plump...what can be better? Did I mention that pairing it with Neogen Real Ferment Essence means I'm on the way to 'honey skin?' Don't be afraid of the bottle size: one pump is all you need." —Wendy M.Get it from Soko Glam for $38.
pjtra.com

Promising review: "Not sticky, fast absorbing, and leaves my skin feeling soft and plump...what can be better? Did I mention that pairing it with Neogen Real Ferment Essence means I'm on the way to 'honey skin?' Don't be afraid of the bottle size: one pump is all you need." —Wendy M.

Get it from Soko Glam for $38.

21. Becca Cosmetics Ultimate Coverage Longwear Concealer camouflages under eye circles, blemishes, and discoloration with full coverage that doesn't ~feel~ full coverage...so basically, the concealer of your dreams.

Promising review: "All I can say is WOW! I love how full coverage this concealer is. I used to love Tarte Shape Tape, but now I’m obsessing over this; it lasted perfectly throughout the whole day at work and in the Texas heat. I highly suggest getting a shade or two lighter than your skin tone just to help brighten up your undereyes; it’s my favorite makeup step!" —Ariana6Get it from Sephora for $29 (available in 16 shades).
@beccacosmetics / Via instagram.com

Promising review: "All I can say is WOW! I love how full coverage this concealer is. I used to love Tarte Shape Tape, but now I’m obsessing over this; it lasted perfectly throughout the whole day at work and in the Texas heat. I highly suggest getting a shade or two lighter than your skin tone just to help brighten up your undereyes; it’s my favorite makeup step!" —Ariana6

Get it from Sephora for $29 (available in 16 shades).

22. Peter Thomas Roth Potent-C Collection comes in a serum, targeted spot brightener, and eye cream and features THD ascorbate, which is a super potent and stable form of Vitamin C that's 50 times more powerful for stronger targeting of dark circles, puffiness, dark spots, and fine lines, plus antioxidants that enhance those benefits further.

Sit back and let these products do the heavy lifting (literally).Promising review (for the Power Serum): "I received several sample packets with another purchase, and have been using this on one half of my face while continuing to use my usual Vitamin C serum on the other half of my face. One week in, I just looked in the mirror and realized how much better the skin on the Potent-C side looks already. I am convinced that Potent-C is FAR superior to my previous favorite and just ordered the full size. This stuff definitely lives up to the hype!" —karlabrandonGet them from Sephora for $65 (eye cream), $95 (serum), and $58 (targeted spot brightener).
@peterthomasrothofficial / Via instagram.com

Sit back and let these products do the heavy lifting (literally).

Promising review (for the Power Serum): "I received several sample packets with another purchase, and have been using this on one half of my face while continuing to use my usual Vitamin C serum on the other half of my face. One week in, I just looked in the mirror and realized how much better the skin on the Potent-C side looks already. I am convinced that Potent-C is FAR superior to my previous favorite and just ordered the full size. This stuff definitely lives up to the hype!" —karlabrandon

Get them from Sephora for $65 (eye cream), $95 (serum), and $58 (targeted spot brightener).

23. Amorepacific Color Illuminating Compact features three shades to sculpt, highlight, and contour the face — and they're all infused with high definition pearl pigments that will make you look like a real life glow fairy.

Promising review: "I’m obsessed with this compact! Finally, Amorepacific launches a J-Lo goddess glow to pair with their cushion. This is a must-have for all girls who want that 'natural glow' — it's totally buildable and a great way to finish off your skin #sungoddess" —aliciabeautay143Get it from Sephora for $50.
click.linksynergy.com

Promising review: "I’m obsessed with this compact! Finally, Amorepacific launches a J-Lo goddess glow to pair with their cushion. This is a must-have for all girls who want that 'natural glow' — it's totally buildable and a great way to finish off your skin #sungoddess" —aliciabeautay143

Get it from Sephora for $50.

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The reviews used in this post have been edited for length and clarity.

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