back to top
BEAUTY
 / 

Milk Makeup Is Releasing A CBD Oil-Infused Mascara On 4/20, Because Obviously

Take a hit...of bold lashes!

Milk Makeup — home to ever-so-trendy products like matcha toners, tattoo stamps, and gold foil face gloss — is making this 4/20 one to remember.

@milkmakeup / Via instagram.com

Enter Kush Mascara, a ~dope~ 100% vegan mascara infused with CBD-rich cannabis oil, which is supposed to condition lashes for thickness without fallout, thanks to its unique heart-shaped fibers.

First impressions: I love the fat, pine-tree-esque brush, which they endearingly call the "puff puff brush." I'm not into the bendy, wavy brushes because I feel like they make it harder to deposit product on my already itty-bitty, ungraspable lashes — like, just peep the pigmented "swatch" on my hand! I also love the weighted, silver packaging: it gives the mascara a super luxe feel, almost as if it's a bar of silver. ✨ That, to me, beats any cheap-feeling plastic container any day.
Sarah Han / BuzzFeed

First impressions: I love the fat, pine-tree-esque brush, which they endearingly call the "puff puff brush." I'm not into the bendy, wavy brushes because I feel like they make it harder to deposit product on my already itty-bitty, ungraspable lashes — like, just peep the pigmented "swatch" on my hand! I also love the weighted, silver packaging: it gives the mascara a super luxe feel, almost as if it's a bar of silver. ✨ That, to me, beats any cheap-feeling plastic container any day.

Firstly, no, it won't get your eyeballs high. Sorry. There's no THC in the formula, which is the psychoactive element of marijuana.

Milk Makeup / Via milkmakeup.com

Kush also comes with a bunch of other benefits! There's poppy seed oil, sunflower seed oil, and cupuacu butter for extra hydration and nourishment. Is it weird that it sounds yummy to me?

For all you skeptics, here's quick explainer on CBD oil. Some cool notes: CBD oil is a great vegan alternative to beeswax, which is a common binding agent in mascaras. It's also known to be an antioxidant — just like vitamins C and E, which we don't bat an eye at — that helps protect skin against free radicals or broken-down collagen.

I tried it out for myself and I'm pretty head over heels for it. Y'all, I haven't encountered such a true, intense black in maybe forever.

My lashes need A LOT of help being seen, and Kush provides that with just one coat. Kush's potent formula and crisscrossing bristles start working instantly, and most importantly, Kush gives me drama and volume without feeling heavy or looking clumpy — my two biggest qualms with most mascaras. It comes off cleanly at the end of the day, and I think I'm in love with CBD oil beauty products now??
Sarah Han / BuzzFeed

My lashes need A LOT of help being seen, and Kush provides that with just one coat. Kush's potent formula and crisscrossing bristles start working instantly, and most importantly, Kush gives me drama and volume without feeling heavy or looking clumpy — my two biggest qualms with most mascaras.

It comes off cleanly at the end of the day, and I think I'm in love with CBD oil beauty products now??

I also made my dear friend/coworker Christina take photos of her lashes pre- and post-Kush. What a stunna!

I love the wispy-but-natural boost Kush gives her lashes, ayyyy. And Christina agrees on the no-clumps front, noting, "No matter how many layers I add, it all stays separate."
Christina Lan / BuzzFeed

I love the wispy-but-natural boost Kush gives her lashes, ayyyy. And Christina agrees on the no-clumps front, noting, "No matter how many layers I add, it all stays separate."

As well as my other friend/coworker, Ignacia, who rocks bold lashes like it's her JOB.

Ignacia Fulcher / BuzzFeed

So celebrate 4/20 by buying Kush Mascara from Milk Makeup or Sephora for $24!

Mandate Pictures

And, in case you're in the market for ~stronger~ things (😉), check out 23 Gifts For People Who Love Marijuana and 25 Things You'll Need To Make April 20th Lit AF.

Connect with As/Is