Skip To Content

    24 Beauty Products That’ll Make Your Face Say “Thank You”

    Just looking out for #1.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A wow-effect mattifying powder containing light-reflecting diamond powder particles for a 3D glow, kaolin clay to absorb oil and vanish into skin, and Vitamin E to leave your skin with a silky, shine-free finish., Augusta Falletta / BuzzFeed / Via

    Promising review: "I'm a beauty junkie so I own waaaaay too much makeup and have tried just about every big name setting powder out there. Wowder is hands down my favorite now. It's the perfect texture, never cakey, blends into my skin flawlessly, helps me with oil throughout the day, and never looks cakey. It's just plain gorgeous. The packaging is awesome for travel too." —ThatGirlBex

    Read a BuzzFeeder's full review here (#1)!

    Get the Wowder and brush set from Glossier for $35, or you can buy Wowder separately for $22 (available in three shades) and the brush for $20.

    2. Tinted lip oils masquerading as mini cocktail shakers that whip up the perfect concoction of nourishment and color for all-day non-sticky shine every time.

    @lancomeofficial / Via

    Peach kernel oil, sweet almond oil, apricot oil, cranberry oil, and muscat rose oil are essential ingredients for a classic lips cocktail.

    Promising review: "I got Bohemian Raspberry and it leaves such a nice shine and a beautiful wash of color that can be built up after the oil from the previous coat is a bit absorbed. When applied in many thin layers, the color becomes more intense, but not overwhelming. On top of that, it leaves the lips feeling so supple." —SolAngelaKang

    Get them from Sephora for $22 each (17 shades).

    3. Acne-targeting base makeup that uses a tad of salicylic acid to prevent new blemishes and camouflages existing redness and bumps without making them flare back up.,

    Promising review: "I've used this base for about eight years: it helps keep my acne in check and keeps oil to a minimum. I love this foundation so much that I'm hesitant to try anything else!" —MissKat22

    Read a BuzzFeeder's full review of the BB cream here (#7)!

    Get the Liquid Makeup from Sephora for $28 (15 shades) or the BB Cream for $39 (five shades).

    4. Multitasking color-correcting fluids to attack and neutralize redness, banish dullness, balance sallowness, mask discoloration, and brighten.

    @urbandecaycosmetics / Via

    Promising review: "I have very dark purplish/reddish undereye circles that no concealer has ever properly covered. Decided to jump on this color correcting bandwagon and bought the yellow shade. It works miracles! My eyes finally look bright and awake." —mmilyy

    Get them from Sephora for $29 each (six shades).

    5. A oil-free coconut water- and quinoa-infused primer that grips onto makeup for dear life, replenishes dehydrated skin, and imparts a dewy, light-reflecting glow.

    Promising review: "I have had this product for almost a month, and let me tell you, I look forward to putting it on my face every day! It seemed similar to the Too Faced Hangover Primer, which I also like but smelled like crayons instead of coconut. This however smells exactly like coconuts!! I make sure I rub it in really well This primer is blurring, hydrating, and smells amazing! Absolutely no reason not to love it." —heatherfeather9

    Get it from Sephora for $14+.

    6. A multitasking oil containing 100% pure Argan oil and priming pearls for an enchanted holographic touch anywhere you need a little extra ✨sparkle✨.

    @josiemarancosmetics / Via, @josiemarancosmetics / Via

    Seriously, the possibilities are endless: use as a moisturizer, makeup primer, lip primer/conditioner/topper, under-eye treatment, highlighter, body oil, hair oil, or mix with foundation or serums.

    Promising review: "Oh my god. If you have dry skin and find that your makeup doesn't sit well after four hours or so, try this as a primer. I noticed my dry skin producing oil in the middle of the day, which would break up my foundation on my T-zone. Rather than an oil-controlling primer (which clogs your pores and causes little bumps), a Sephora employee recommended this as my pre-foundation step. AMAZING. My skin is both hydrated and doesn't get oily through the day. Plus, the lemongrass and lavender treat redness and kill bacteria, and smell so fresh in the morning. 10/10 would recommend." —Annakirsten

    Get it from Sephora for $48.

    7. A SPF 50+ infused CC cream that does everything your regular foundation does...and more — hello, sun protection, color correcting, anti-aging serum, and ~just-there~ coverage that never creases or feels heavy.

    @itcosmetics / Via

    Promising review: "I don't like wearing full coverage foundation during the day and this is the PERFECT solution. It evens out my skin tone and gives a beautiful glow. I dabbed it on with my fingers and buffed it into my skin with a brush. Perfect if you don't have time in the morning for a full face." —Rachelooloo

    Get them from Sephora for $15+ each (seven shades).

    8. A hydrating under-eye primer with a jolt of caffeine and peptides to soothe puffiness, brighten dark circles, and basically eliminate any fears of slippery, cakey concealer.

    Promising review: "This is a product I will probably never stop using. I love the immediate cooling sensation you get when you put it on in the morning and you can definitely see a brightening effect after you apply (I have some serious dark circles). The best part about it is how smoothly your concealer glides on top of it! A little bit goes a long way, so don't let the size of the tube fool you!" —powiegirl

    Get it from Sephora for $29.

    9. A refreshing oil-control mattifying mist that stops stubborn shine in its tracks so you can go from the gym to the office to nighttime drinks without breaking a metaphorical sweat.

    Unless you're an otherworldly being who doesn't sweat while working which case, you scare me.

    Promising review: "I LOVE that the mist is so fine — nothing worse than using a facial spray and getting water dots all over that you have to pat away. This facial mist is great for setting makeup, and yes, it helps keep my face from looking like a grease ball. I get extremely oily in my T-zone and go through at least two blotting sheets per day. I don't find myself reaching for my blotting tissues at all when using this product! I spritz my face after I'm done with my makeup and before I leave the house and I'm good to go! It also helps any face powder I'm wearing melt down into my skin." —Margoorduna

    Get it from Sephora for $29.

    10. An all-natural* cheek and lip tint for a buildable flush that adapts to your skin, plumps lips, fills in fine lines, and won't upset sensitive skin types — it's *that* polite, you know.

    *i.e. the very first ingredient is coconut fruit extract.

    Promising review: "This gives you a healthy glow with just the right touch of luminescence. The tint melts into your skin without disappearing — my skin is sensitive and reacts to just about everything, so I am delighted that this doesn't." —LoveBeingRed

    Get it from Nordstrom for $29 (four shades).

    11. Sweat- and humidity-resistant mascara that doesn't skimp on the volume because your eyes don't have to reflect how you feel on the inside during an intense workout (a moist, droopy blob).

    @clinique / Via

    Promising review: "I have never had a mascara that I just loved and wanted to tell the world about. This mascara changed all that. This is more of a lengthening mascara, although I suppose more than one coat would thicken your lashes too. It stays on, no raccoon eyes. And for a waterproof mascara, it is surprisingly easy to remove with soap and water (no need to break out the oily makeup remover)." —kdubya

    Get it from Clinique for $20.

    12. A super-blendable, long-wearing CC Cream packed with SPF 35 for easygoing days where you just wanna slap on a lil' bit of coverage and be on your merry way.

    @supergoop / Via

    Promising review: "As far as foundation goes, I'll never use anything else! I don't do a full face of makeup every day, but whenever I do I use Supergoop. It lasts all day long, looks natural, and my skin seems to have a slight illumination to it that gives me that 'healthy glow.' I'll catch myself in the mirror late in the day and I don't look like a tired monster, haha. I also think I photograph better when wearing it. A little does go a long way, so don't be intimidated by the price at all." —Miss Sarah

    Read a BuzzFeeder's full review here (#3)!

    Get it from Amazon (one shade) or Birchbox (three shades) for $32.

    13. An algae extract- and beeswax-powered lash conditioner that works great underneath mascara or alone for stronger, fuller, and longer lashes and will make you ask, "Why have you been hiding your potential from me all this time?"

    Don't you speak to your lashes?

    Promising review: "I searched high and low for a conditioning lash treatment that wasn't too expensive and I'm glad I found this. It seems to help my brittle lashes not be so dry and unruly, and it helps my mascara look better." —denvergirl

    Get it from Amazon for $19.

    14. A bouncy cushion compact blessed with apricot seed and Korean herbs for ridiculously dewy skin that will make you say, "Well, I *guess* you can stare, but not for that long. Don't wear my beautiful face out." / Via

    It comes with a full-sized cushion refill too! In case the price makes you go o__O.

    Promising review: "This cushion foundation is absolutely gorgeous on my normal/dry skin! It gives a luminous glow that is dewy but not greasy. This gives me a lovely medium-to-full coverage finish but still looks natural. I have been wearing this with cream blush and I have gotten so many compliments on my skin. I feel people staring sometimes and I know it's because of how pretty this foundation wears — it makes my skin look flawless! I can get 12 to14 hours of wear out of this product, which I did not expect at all." —Semarie

    Get it from Sulwhasoo or Nordstrom for $60 (six shades).

    15. Actually moisturizing lipsticks that paint your pouts with FULL color while NOT drying out your lips. At all. (Thanks, shea butter and vitamins A, C, and E.) Know that feeling? You will now.

    @elfcosmetics / Via

    Promising review: "A lipstick this cheap has no right being this beautiful...I am shook by this shade (Bordeaux Beauty)!" —Nirette

    Get them from E.l.f. for $3 each (available in 11 colors).

    16. A customizable eyeshadow palette built from shades you handpick and therefore *actually* love (because nothing's worse than a palette where you really only use half of the shades) — plus, each shadow is formulated with primer which means all-day color that doesn't require...ya know, remembering primer.

    @buxomcosmetics / Via

    Promising review: "Seriously, these have to be the most underrated eyeshadows that I own (and I own A LOT). The packaging is durable and sleek. The pigmentation is there. They're buildable, smooth, shimmery, and just beautiful colors. I want to get these in every color...I just love them so much. So far I have built two palettes and I love every color that I picked out." —Khaddix

    Build your own palette at Sephora for $40.

    17. A high-adherence primer that smoothes out imperfections, doesn't clog pores, and sticks to your makeup like advanced adaptive silicone glue — bye slip-and-slide makeup and visible pores!

    Promising review: "As a black woman, too many primers leave a white cast. This lovely primer is clear on my skin and keeps my foundation in place. I have oily skin and it works perfectly for me. Totally worth trying since it’s only $4. I ended up buying three so I never run out." —Kat8thedreamer

    Get it from Sephora for $4.90.

    18. A easy-to-use holographic stick for an intergalactic glow with a few swipes and swift finger blending.

    @milkmakeup / Via, @milkmakeup / Via

    Promising review: "OBSESSED with this product. I’ve never been a fan of using a highlighting product until I tried this. As a hairstylist, my skin gets pretty oily and shiny-looking by the end of the day, so regular highlighters make me look like a hot mess. This stuff literally gives my skin the perfect amount of gleam and by the end of the day I don’t look ridiculous. Plus, I love the ease of stick products. I just swipe some on and blend it out with my Beautyblender and voila, I’m done. Love it." —lowmainbabe

    Read a BuzzFeeder's full review here (#6)!

    Get them from Sephora for $14+ (three shades).

    19. A brush tip liquid eyeliner that glides on any eyelid like a dream, only requires one smooth swipe, and doesn't budge. Under. Any. (Wet.) Conditions.

    Promising review: "I have been looking high and low for a liquid eyeliner that performs the same or better than the Kat Von D Tattoo Liner. The most important things to me are: brush material (I want a brush tip, NOT a felt tip), precision, and staying power. This eyeliner gets an A+ on all three counts. First, the brush material is like a paintbrush rather than a felt tip, so it does not fray and lose shape. It is SLIGHTLY fatter than Kat Von D's but I can still get a sharp and fine wing due to how silkily the eyeliner glides out of the brush. The formula is extremely dark and pigmented, so I hardly need to go over my lash line repeatedly. Lastly, this liner stayed put when I put it to the test. I typically wash my face, moisturize (I use many different layers), and then do my makeup without really waiting for anything to dry. I put my makeup on in the morning and then went swimming (for 30 minutes) five hours later on a hot and muggy summer day. Although I took care not to submerge my head under water, I was intentionally putting myself under the most moist conditions. This eyeliner survived through all of that. And the price is 40% cheaper." —cickpeatea

    Get it from Target for $7.99 or Amazon for $8.47.

    20. Melts-in-your-skin, non-cakey concealer with a lot of mileage — a few dabs cover all the blemishes and dark circles you battle on a daily basis, no second layers needed.

    Promising review: "I don't know how I went so many years without trying this. There is a lot of hype surrounding this concealer and I have now discovered it is well-earned. This is probably the best concealer I have ever tried. It looks just like skin and not cakey whatsoever. Perfect for blemishes and undereye circles. It blends out very easily and lasts all day." —michellexalice

    Get it from Sephora for $30 each (22 shades).

    21. Metallic liquid eyeshadows for a multidimensional pop of color without the hassle of fallout or needing a million brushes to blend it out — it's like finger paint for your eyelids!

    @milkmakeup / Via, @milkmakeup / Via

    Promising review: "I am taking a trip this summer to the deep South, which is notoriously humid, so I was in the market for budge-proof makeup. I don't wear shadow often because it always seems to disappear no matter what lid primer I use, but thought this would be wonderful for my trip and I was soooo right. They can be used with your fingers, but I use a small concealer brush for more precise placement. You can make it very light or dark/bold, and you can do two or more layers for a foiled metallic look. They are just beautiful — I highly recommend these and now own them in several colors!" —LoganLiz

    Get them from Sephora for $24 each (11 shades).

    22. A weightless blemish-banning powder with oil-absorbing zinc oxide, kaolin clay, witch hazel, colloidal oatmeal, tea tree, sulfur, and a gentle AHA/BHA complex for a complexion that looks as fresh as a baby's.

    @itcosmetics / Via

    Promising review: "I have tried sooo many powders that I've lost count, but being the beauty junkie I am, I've continued to search for the perfect shine-control, pore-minimizing powder to set my makeup and keep it fresh. After falling in love with the Bye Bye Foundation, I decided to give this powder a go and I am SO glad I did! It's lightweight enough that it never looks cakey — I barely use any and it makes the biggest difference. It just kind of looks like you used Facetune IRL! I can't say enough about this product and I'm here buying my second one just so am never without it." —Sgrl111

    Get it from It Cosmetics or Ulta for $28 (three shades). You can also buy the complementary Bye Bye Breakout Concealer from It Cosmetics for $28 as well (seven shades).

    23. A cult-favorite retractable eyebrow pencil with an ultra-fine tip that's perfect for mimicking each lil' hair and making sure your entire brow stays pristine all day long.

    Promising review: "This product is one of my holy grails. It's perfect to get that popular 'no-makeup' makeup look. It doesn't make them completely done-up and pristine which is perfect for casual looks. If you are looking for a brow product for more elegant and put-together looks, i recommend the Dipbrow Pomade from Anastasia. This product is also good for fading your eyebrows to make them look more natural. I recommend this to EVERYONE!" —Stephaniewhiite

    Get it from Sephora for $21 (10 shades).

    24. A beautiful bronzer to lend your face some definition and give it a natural "yes, I go out sometimes and get sunlight and all that" boost — apply as lightly or heavily as you want!

    @thebalm_cosmetics / Via

    Promising review: "I am obsessed with this bronzer. I use it every day for contouring and it looks natural as hell. Stays on all day. I don't wear a lot of makeup, but this is such an amazing product! it has lasted me FOREVER because a little goes a long way. I will definitely buy it again when i run out, but that will be a while. Also, everyone who has used this out of my makeup bag has loved it!" —

    Get it from Amazon for $19.

    A happy face deserves to be shown off:

    JYP Entertainment / Via

    🎶 BB cream pa-pa-pa, put on some lipstick ma-ma-ma / Pose for the camera; aren't I pretty? 🎶

    The reviews used in this post have been edited for length and clarity.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form