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    45 Holy Grail Beauty Products You'll Never Want To Be Without

    ♫ You keep me comin' back for more / Baby, you're all that I want ♫

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    We asked the BuzzFeed Community what ~life-changing~ makeup products they purchase over and over again and here are their can't-live-without purchases:

    1. Essence Lash Princess Mascaras oomph up your lashes with unbelievably volumizing and lifting formulas that breathe life into your lashes without breaking the bank.,

    "Essence Lash Princess, the green one. It's $5 and I repurchase it every few months. It’s better than any high-end mascara I’ve ever tried." —sarahjaneyy

    Get it from Amazon for $4.99 (available in False Lash Effect, Sculpted Volume, and Volume; cruelty-free).

    And check out our picks for the best waterproof mascara on BuzzFeed Reviews.

    2. Smith's Rosebud Salve is a formidable standby throughout the years — decades even — and will heal dry, cracked lips and every other little area that needs a little TLC.

    "It's a downright savior. I’ve been using it as a lip balm since I was about 12 and I’m now 24: I recommend it to the world, give it as gifts, and talk it up whenever I can. It’s non-irritating, comes in different scents (although the original is amazing in itself), applies like a glossy balm, and best of all, you can use it on *any* dry areas of your body!" —varshar2

    Get it from Amazon for $6.65 (also available in Menthol and Eucalyptus, Minted Rose, and Rose and Mandarin).

    3. Stila One Step Correct color corrects, brightens, primes, and hydrates the skin all at once, so you ~know~ you're doing something great for your skin. Go you!

    Stila Cosmetics,

    "My cheeks can get pretty flushed sometimes so I just apply this as a primer (or just wear it straight), and my face looks even and glowing all day! It has purple for dullness, peach for brightening, and green for color-correcting. It's such a great product and even the packaging is pretty!" —Ella Carlson, Facebook

    Get it from Amazon for $30.60 (originally $36; cruelty-free, PETA certified).

    4. Coastal Scents is a highly underrated brand that's totally affordable but doesn't fall short in terms of pigment and quality, so you can click "add to cart" with zerooo guilt.

    "Their eyeshadows are my absolute favorite. Buttery, smooth, long lasting, and highly pigmented." —likelylola

    Get the Revealed Eyeshadow Palettes from Amazon for $17.49+ (available in Revealed, Revealed Smoky Eye, Revealed 2, Revealed 3, and Revealed Matte). Check out their website for even more products!

    5. Glossier Cloud Paint is the perfect blush for people who don't actually like blush — as in, its unique gel-cream formula is super silky, lightweight, and hydrating, and blends/diffuses into a soft color that looks natural and hella pretty.


    Read our full writeup on the formidable Cloud Paint for more deets!

    "I’ve tried so many blushes including NARS orgasm, but none has compared. It gives the most natural flush I’ve ever seen and it’s so easy to blend. I will never use another blush again." —kaitlinj4c0d2f341

    Get one from Glossier for $18 or two for $30 (available in five shades; cruelty-free).

    6. Boscia MakeUp-BreakUp Cool Cleansing Oil makes it super easy to melt and ditch the clingiest of makeup with a few swipes of this gentle but effective Vitamin E-rich formula.

    Follow up with a water-based cleanser, whether that's Boscia's Purifying Cleansing Gel or whatever else is your jam!

    "This stuff is amazing. I'm already on my third bottle. I wear a full face of makeup almost everyday, so this is a lifesaver when it comes to removing it at night. You apply it to your dry face and it dissolves all of your makeup! It rinses off well and even takes off waterproof makeup. Holy grail makeup remover!" —amp0628

    Get it from Amazon for $10 (50 ml) or $32 (150 ml).

    7. Supergoop! Daily Correct CC Cream deposits juuust the right amount of tint and evenness to make you look like you care when you really don't — and it even has SPF 35 to 40, so go ahead and give yourself a lazy pat on the back.

    Supergoop!, Nordstrom

    "It's cruelty-free, has SPF 35 (!!), and has enough tint to replace my foundation for days when IDGAF and just want to look put together enough not to scare small children." —Elena Garcia

    Get it from Amazon or Nordstrom for $32 (available in four shades: Fair/Light, Light Light/Medium, and Medium; cruelty-free, Leaping Bunny and PETA certified).

    8. If BB or CC creams never come in your shade, Lancôme Teint Idole Ultra Wear 24H Foundation comes in 👏40 👏 so you're pretty much guaranteed to find your perfect match — the fact that it's lightweight as hell and actually lasts the whole day is just the cherry on top.

    Alix S. / Via, Sephora

    "It comes in a ton of shades (one light enough for my ghostly complexion!), it’s medium coverage, flawless, and doesn’t melt off my skin." —Alix S.

    "I’ve got combination skin and it’s the only foundation I’ve tried that doesn’t dry my skin out, yet covers everything without being too heavy." —Julia Ann C.

    Get it from Sephora for $47 (available in 40 shades).

    9. Benefit The POREfessional Face Primer glides over pores like nobody's business: hello, silky skin you totally woke up with — and makeup that actually stays put and looks pristine the whole damn day!

    "My ride-or-die! Years ago a coworker gave me a sample and I've been hooked ever since. I use it only on my nose (which is so porous that it pretty much always resembles a strawberry), and a small dab is all I need to minimize their appearance and generally make my skin look smoother and more even-toned. It also helps minimize shine. I can't even remember what life was like without it." —Emmy Favilla

    "I discovered this in 2014 and never looked back. It goes on smoothly and makes my skin feel super soft and silky, and in turn, makeup glides on smoothly and lasts for hours. I've used this in both cold and hot/humid weather and it works regardless." —Imee Malabonga, Facebook

    Get it from Sephora for $13+ (available in three sizes).

    10. NYX Epic Ink Liner will probably survive the apocalypse due to its bulletproof, ultra-black formula that glides on like a damn dream and makes your liner and cat eyes extra smooth and pigmented.

    Sarah Han / Via

    Read my full writeup on why this eyeliner is my favorite!

    "NYX epic ink liner is a dead-on dupe for the Kat Von D liner! I was skeptical at first, but this eyeliner has lasted through tears, sweat, and rain. Now I can spend $8 instead of $20." —Kim Cruz, Facebook

    Get it from Amazon for $6.29 (cruelty-free, PETA certified).

    This wone best inexpensive liquid eyeliner on BuzzFeed Reviews.

    11. Real Techniques Beauty Sponge blends out your foundation flawlessly and seamlessly, especially with its flat surface section that's great for all-over coverage and getting into the nooks and crannies of your face (hello, side of nose crevices!). And with such a great price point, you won't feel guilty having to restock every few months!

    "I know everyone has probably heard of this, but honestly, it's so much more affordable than the real Beautyblender, and the flat side of the sponge is amazing for larger areas. I haven't reverted back to the Beautyblender because this is so much better and easier to keep clean, in my opinion." —Cassie M.

    Get a sponge from Amazon for $6, two for $9.24, or a sponge and travel case set from Ulta for $6.99.

    12. Wet n Wild Photofocus Foundation lets you stay selfie-ready through math class, cross country practice, and everything in between with a light-adjusting complex that prevents white cast in photos — Instagram isn't even ready for your slayage!,

    "Definitely worth your money! It's only $6, which is amazing for a foundation, but it never breaks me out or anything. It's a medium, buildable coverage that lasts me through a full school day (6 A.M. to 2:30 P.M.), plus cross country practice — and it still looks decent afterwards. The color range is also surprisingly good for such an affordable foundation." —Jess

    Get it from Amazon for $3.59+ (available in 16 shades; cruelty-free; PETA certified).

    13. Mario Badescu Rosewater Facial Spray is your skin's secret (or not-so-secret) pick-me-up whenever your face is feeling dry, irritated, dull, or tired — it also works as a great (and very affordable) setting spray!

    "It makes the best setting spray and it's relatively cheap as well, I haven't used anything else in over a year now." —laneyloo88

    Get it from Amazon for $7+ (available in two sizes).

    14. Revlon Ultra HD Matte Lipsticks paint your pout in showstopping, bold colors that don't suck all the life and moisture out of your lips (whew).,

    "Probably my favorite liquid lipsticks of all time. They’re so easy to apply and are very creamy so they go on smoothly and don’t feel super dry and sticky, but are still matte." —casbag

    Get them from Amazon for $4.99+ (available in 25 shades).

    And check out our picks for best matte lipsticks on BuzzFeed Reviews!

    15. Innisfree Skinny Microcara knows how to deal with stubbornly short and straight Asian lashes so that they actually hold a damn curl 🙌.

    I, a fellow short-lashed Asian-American gal, also stand by this mascara! This tiny wand is perf for catching on to my nonexistent lashes!

    "Honestly this has the best formula: if you have Asian lashes like me, best believe your lashes are stubborn at holding curls. After curling, apply this mascara and your curls WILL HOLD! I'M TELLING YOU, GET ON IT." —piercethegherkins

    Get it from Amazon for $9.15 (regular) or $10.92 (waterproof).

    And check out our picks for the best waterproof mascara on BuzzFeed Reviews.

    16. Maybelline Fit Me! Matte Poreless Liquid Foundation checks off all of the boxes your go-to foundation should: a shade range that runs 40-deep, affordable AF (less than $5?), and gives you a near-airbrushed finish, so all *you* have to do is simply serve lewks all day.,


    Read our full writeup on this you-can-actually-find-your-match foundation for more deets!

    Get it from Amazon for $4.93+ (available in 40 shades).

    BuzzFeed user anam14 also recommended Maybelline Dream Matte Mousse Foundation for oily skin types!

    17. Skindinavia setting sprays don't mess around. You want your makeup to never budge a damn inch without feeling like you've added an extra layer of ~stuff~ to your face? Look no further than these.


    "The Urban Decay setting sprays used to be my go-tos until I realized that Skindinavia is who makes the UD sprays. For about $5 more than the UD sprays you get double the amount (8 oz vs. 4 oz) of what I'm pretty sure is exactly the same product. And as an added bonus, it's available on Amazon Prime!" —Kelly F.

    Get The Makeup Finishing Spray from Amazon for $11+ (also available in oil control and bridal versions).

    18. Stila All Day Waterproof Liquid Liner doesn't just stay all day — it ~slays~ all day, resisting every ounce of humidity and water so your wing is always looking as fresh as the rest of you., Hailey Miranda

    "I️’ve worn liquid liner almost every single day for the past five or six years and this is the only one I️ will buy. I️ have tried lots of drugstore dupes but none compare to the staying power of this one. The felt tip makes it so easy to get a wing that will slay anyone who gets in your way." —Hailey Miranda

    Get it from Amazon for $22 (available in 12 colors).

    This is our pick for the best mid-priced waterproof liquid eyeliner on BuzzFeed Reviews!

    19. Milk_shake Incredible Milk Spray supposedly makes your hair smell like a delectable chocolate milkshake (umm, yum!!), while keeping it totally tangle-free and soft/touchable as hell.

    "It makes my hair so soft and smells so good I️ could almost eat it." —Cassandra E.

    Get it from Amazon for $12+ (available in two sizes).

    20. Maybelline Lash Discovery Mascara separates and lengthens each lash with spaced-out bristles for peepers that attract lots of well-deserved attention., Amazon

    "If they ever stop making this mascara I will actually cry. And cry. And cry. Once I was sitting on a bench reading a book in the park and a woman passed me, then walked a few steps backward to ask me what type of mascara I use. It's this one! No clumps, just long-lashed gloriousness." —Mallory McInnis

    Get it from Amazon for $5.99+ (available in regular and waterproof).

    And check out our picks for the best waterproof mascara on BuzzFeed Reviews.

    21. Sephora Collection Creme Lip Stains perform better than their higher-end counterparts and come in a whopping 40 shades, so you'll basically never be bored and your lippie obsession won't make your bank account suffer *as much*.


    "Perfect matte liquid lipsticks that stay put and don't leave my lips feeling dry and crumbly, and so many great colors! Pink Tea and Always Red are some of my faves! And the $14 price tag makes this obsession a lot easier on my wallet." —lizziejoyb

    Get them from Sephora for $14 each (available in 78 matte shades and 12 metallic shades).

    And check out our picks for best matte lipsticks on BuzzFeed Reviews!

    22. Bourjois Healthy Mix Foundation names a few fruits as its secret weapon: apricot for radiance, melon for hydration, and apple for dat youthful glow — so not only does it give you a healthy-looking complexion, it also smells (and feels) divine!,

    "It makes your skin look sooo fresh and healthy — and it smells amazing as well! Holy grail for sure." —Katharina K.

    Get it from Amazon for $12+ (available in 10 shades).

    23. Kat Von D Shade and Light Contour Palette contains a silky array of three bronzers and three highlighters that skillfully play with light and shading, as an artist would, so you can sculpt cheekbones that rival the Kardashians'.,

    "I've been using it for over a year now and have gone through two palettes. The formula is to die for and the colors are perfect for such a variety of skin tones! 10/10 would recommend!" —Valerie Valentina V.

    Get the palette from Sephora for $49 and individual pan refills from for $16 each (available in 12 shades; cruelty-free, PETA certified).

    24. Rimmel Stay Matte Powder keeps the oil at bay until you're done for the day without leaving any sort of white film.


    "Keeps my face in place all day and I don’t get oily, even on my nose. It doesn’t leave a white film on my face either, even the 'Translucent' color." —Angela F.

    Get "Transparent" from Amazon for $5.73 (also available in Buff Beige, Creamy Beige, Natural, Creamy Natural, Nude Beige, Sandstorm, Silky Storm, Silky Beige, and Warm Beige for $3.97+).

    25. Huda Beauty Lip Strobe imparts a crazy ritzy shine that stops all the haters in their tracks and leaves them behind in a trail of sparkly dust — pair with Huda's Liquid Matte Lipsticks for an even bolder look!


    "Works great at a lipstick or gloss and shines brighter than all of the haters." —tamingthefox

    Get it from Sephora for $18 (available in 12 shades).

    26. Laura Mercier Oil-Free Tinted Moisturizer provides incredibly lightweight, breathable coverage without any of those nasty pore-clogging side effects foundations might have — bye, oil production and hello, sheer glow!

    "I have the world's MOST sensitive skin and this is the only thing I can put on my face that doesn't irritate it — and I've tried everything, including all the dermatologist-recommended brands." —ktjuju0814

    Read my full review of the regular tinted moisturizer for more deets!

    Get it from Sephora for $45 (available in 15 shades).

    27. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation needs no introduction at this point — upon its release, it caused a massive frenzy among everyone, but especially POC who've been waiting and waiting for a brand to have deep shades that actually match them — obvs Queen RiRi didn't disappoint.

    Fenty Beauty, Ignacia Fulcher / Via

    "I have dry skin but mixing it with argan oil makes my skin look flawless." —katemariede13

    Read a BuzzFeeder's full review of this foundation for more deets!

    Get it from Sephora for $34 (available in 40 shades).

    28. Fenty Beauty Killawatt Freestyle Highlighter in "Mean Money/Hustla Baby" is as equally stunning as crowd-favorite "Trophy Wife" and offers ~two~ colors in one chic hexagonal compact so you can wear whichever one goes better with the rest of your makeup, or mix them together!

    "I bought it as a splurge (they were out of 'Trophy Wife' lol) and this blew my old highlighters out of the water! It’s completely buildable and has two different highlighters in one. A bit expensive, but oh so worth it!" —Halia

    Read a BuzzFeeder's full review of this foundation for more deets!

    Get it from Sephora for $34 (available in six colors/combinations).

    29. L'Oreal Lash Paradise totally stacks up against all the usual favorites, but what edges it out are its low price point, lack of outer-corner smudging, and the perfect amount of buildable length, volume, and drama it leaves on your lashes.

    L'Oreal, Maitland Quitmeyer / Via

    "Better than Better Than Sex, and way cheaper, too! I'm usually a high-end mascara devotee, but this stuff has earned its place in my daily routine." —lizziejoyb

    Read a BuzzFeeder's full review on this mascara for more deets (#2)!

    Get it from Amazon for $7.49.

    And check out our picks for the best waterproof mascara on BuzzFeed Reviews.

    30. Canmake Marshmallow Finish Powder keeps all of your ~face art~ fresh and intact throughout the day, so you'll never fall victim to the damaging effects of finger smudges, time, sweat, or that darn humidity ever again — well, until you wash everything off. And then you'll do it again tomorrow!


    "Literally like magic. It’s super light." —Tricia K.

    Get it from Amazon for $11.64.

    31. Benefit Goof Proof Brow Pencil makes it a snap to fill in, shape, and match your thin, overplucked brows, so they always rock their ~fullest~ potential., Sephora

    Kennedy L.

    Read a BuzzFeeder's full review on this brow pencil for more deets (#7)!

    Get it from Sephora for $24 (available in eight shades).

    32. Buxom Customizable Eyeshadow Palette lets you mix and match to your heart's content so you *actually* like and use all six shades. And each shadow is formulated with built-in primer — because we love multitasking products that save us time!

    "I am a weird skin tone for most palettes but Buxom allowed me to build my own with the colors that actually worked for me. You can also replace the individual pans as you run out. They shadows have primer in them so they last all day. I get compliments on my eyeshadow almost any time I wear it. They blend so easily." —Sarah Suerig, Facebook

    Build your own palette at Sephora for $40 (you choose six shades) and buy individual refills for $12 (available in 20 shades in matte, metallic, satin, and shimmer finishes; cruelty-free, PETA certified).

    33. Maybelline Line Stiletto Liquid Eyeliner proves that painting the perfect cat eye doesn't need to cost a lot — nor does it need to involve any uncomfortable tugging or smudging!, Amazon

    "I use liquid eyeliner every day and I've used many different brands but this one is the best. The liquid itself is super black and long-lasting. The applicator moves so you can follow the eye shape much better and it creates the perfect sharp tip to a cat eye. It's the only one I'll use from now on." —anam14

    Get it from Amazon for $4.88.

    And check out our picks for the best liquid eyeliner on BuzzFeed Reviews.

    34. Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette offers 14 stunning, buttery-soft shades ranging from neutrals to berries that you can combine for equally stunning everyday or sultry looks — I'm inspired just looking at it.

    "The pigment in each shade is incredible and they all blend really well. Oh, and it'll last a while. So if I have to buy a new one every 10 months, that's fine with me. #worthit" —abih498ebc274

    Get it from Sephora for $42 (cruelty-free, PETA certified).

    35. Maybelline Fit Me Concealer might just be the *one* thing you apply on your face before rushing out the door — it conceals blemishes, areas of discoloration, dark circles, and generally any signs that make you feel less than a freaking boss.,

    "[Gives off a] very light look and is easy to carry around with me." —brigibooklover

    Get it from Amazon for $5.24+ (available in 12 shades).

    36. Lush Ocean Salt is a cult-fave exfoliator that uses a mineral-rich blend of fine and coarse seat salt, coconut oil, and avocado butter for a visage that's baby smooth.

    "It's a face and body cleanser, and whenever I use it I can feel all of the gross dead skin go away — and it's cruelty free! The product speaks for itself. I've bought this products two or three times now over the course of a few years, and it's so integrated into my routine that I don't see it ever changing." —graciealli

    Get it from Lush for $21.95 (cruelty-free, PETA certified).

    37. Becca Shimmering Skin Perfector in "Opal" illuminates your cheekbones like a dazzling golden-pearl theater spotlight, and it's always creamy but never cakey.,

    "This highlighter pulls together every look, I could do the bare minimum with just foundation and my brows, but the second I swipe some on my nose I look like my life is together!! And it lasts forever!! I love it so much." —Samantha D.

    Get it from Sephora for $19+ (available in two sizes and 11 other shades), or get the limited-edition version Breast Cancer Awareness version from Ulta for $38 (cruelty-free, PETA certified).

    38. Glossier Boy Brow leaves your brows looking naturally full in less than 30 seconds, so you can get on with your day instead of painstakingly filling them in with a pencil or gel.


    "I learned about Glossier Boy Brow from others on Buzzfeed. Tried it out and it’s honestly the best thing Buzzfeed has given me that isn’t cat pictures." —PHM8

    "Three little swipes and BAM, perfect brows. I’ve bought at least five." —Alix S.

    Check out a BuzzFeeder's full review on this brow gel for more deets (#5)!

    Get it from Glossier for $16 (available in four shades; cruelty-free).

    39. NYX Liquid Suede Cream Lipstick in "Soft-Spoken" is the perfect nude–vampy shade that you'll be reaching for allllll year round — it adds just the right amount of punch.


    "My go-to lip color. It’s definitely a Kat Von D 'Lolita' dupe, but at a fraction of the price. It’s versatile and doesn’t dry my lips out." —elizabethmorganw

    Get it from Amazon for $9.38 (available in a variety of shades; cruelty-free, PETA certified).

    40. Milk Makeup Blur Stick smooths over pores, fine lines, and anything else you'd like to kinda forget about — well, besides your ex — so you can skip the foundation and just get on with your day., Milk Makeup

    "I hate foundation, so this is the perfect thing for me because my face looks smooth but not bogged down. It's lovely." —kaitlynmarie7413

    Get it from Sephora for $14+ (available in two sizes; cruelty-free).

    41. Bobbi Brown Perfectly Defined Gel Eyeliners are quite foolproof and have a built-in sharpener in its cap so you can keep your liner as sharp and precise or dull and ~smudgy~ as you'd like!

    Bobbi Brown

    "It's so easy to put on, even if you're prone to making mistakes. The smudge tip effortlessly creates a smoky eye. I've been using this since the day my mom taught me how to wear eyeliner when I was around 13." —Emma McAnaw

    Get it from Sephora for $27 (available in six colors).

    If liquid's your preferred type of line, check out our picks for the best liquid eyeliner on BuzzFeed Reviews.

    42. Anastasia Beverly Hills Dipbrow Pomade has gained a massive cult following and for good reason: its creamy, waterproof formula makes it easy to get precise, full brows that look as natural or dramatic as you want.


    "I also use it with their double-ended brush/spoolie. I just find it to be such a nice consistency and I have very small eyebrows that barely show up so it's great to use it to really sculpt perfect brows." —lizzieschrantz

    "My eyebrows are sad victims of the super thin brow trend of the late nineties and this product makes them full and flawless every damn time." —Christina K.

    Get it from Sephora for $18 (available in 11 shades; cruelty-free, PETA certified). Any brush will do, but Anastasia's Brush #12 works ~extremely~ well with it.

    43. Tarte Shape Tape magically makes undereye circles and blemishes disappear into thin air — as if you've slept more than six hours and/or never had to deal with pimples once in your life!, Tarte

    "Look at that undereye situation! It covers my dark circles, plus any blemishes that I want to cover. A little goes a long way so a tube — which already has more than the average concealer — lasts forever. There’s a reason it became an immediate cult favorite upon release. I have yet to find anything nearly half as good as my TST!" —Katelyn P.

    "I️ find that I️ need to use A LOT of concealer under my eyes when using other brands, but this stuff is so pigmented that I️ only need a few dots to achieve the same (if not better) level of coverage! —tinferg

    Get it from Tarte for $27 (available in 30 shades; cruelty-free, PETA certified).

    44. Benefit Hoola Bronzer provides the perfect amount of sunkissed color, so you can fake a "Can't you tell I've been lounging by the beach" or "Yes, my cheekbones are always this defined" look whenever you want.,

    "Mine would be the Benefit Hoola bronzer. Not too warm toned, not too cool toned. I use it as eyeshadow too. Can’t live without it!" —serrak2

    Get it from Sephora for $16+ (available in two sizes and two shades, Hoola and Hoola Lite).

    45. YSL Touche Eclat Radiance Perfecting Pen adds major radiance to your complexion and fights tiredness/dullness with its light-infused pigments — so anywhere that needs a little touch of bright, or if you need to fix a little makeup oopsies, this pen's got you!

    Sephora, Nordstrom

    "It is light, but you can use it to cover up dark circles or to highlight. I can use any mascara or lipstick, but this one cannot be replaced." —milicajaric

    Get it from Sephora or Nordstrom for $38 (available in 10 shades).

    *furiously loads up on beauty products*

    Interscope Records

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    The submissions used in this post have been edited for length and clarity.

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