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Have you ever seen makeup releases that made you react like, "Whose idea was this?"
Well, consider that problem SOLVED. Under the umbrella of beauty giant Sally Beauty, COL-LAB is the first ever color cosmetics line to be designed and created directly by influencers, who you see here slaying at Beautycon LA.
Real talk: who else but beauty influencers have their ears to the ground when it comes to what's trending and worth it, especially when the makeup market is so saturated?
COL-LAB is all about bringing people bold, high-payoff pigment with professional quality ingredients, but without the WTF price tag that usually comes with that combination.
Like, LOOK. AT. THIS. PIGMENT. Stunning!
Need a new summer (or anytime) lip? Matte Addiction Liquid Lips have you covered — hello, flawless color that wears like a dream *and* will still be intact after a burger date.
Amp up with your lashes with extra curl, volume, length, or all of the above without all worrying about annoying smudging or clumping, thanks to these beauts.
COL-LAB's got you covered from start to finish: After a whole day of slaying the rainbow, take it all off with safe-for-all-skin-types micellar water.
Every single product they sell has been thought of, developed, tested, and tweaked by COL-LAB's collective of influencers, who come from all different corners of the world/country and bring their own unique perspectives to the table — literally, there are tables upon tables of products needed to be tested at their Color Lab sessions.