back to top
Shopping

32 Online Only Beauty Products You Need In Your Makeup Arsenal

Hello, new makeup obsessions.

Posted on
Andrew Richard/BuzzFeed

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.

1. Gerard Cosmetics Eternal Eyeliner, $17

I'm pretty lazy when it comes to eyeliner, which means I need something that lets me spend the least amount of time and not look like a train wreck. To pull off this stunning 15-sec-per-eye feat, I'm very partial to black liquid eyeliner, and Gerard's goes on like a dream. The tip is soft and doesn't pull at your eyelid, but still gives a precise line that's as black as my soul on Monday mornings. 💀Get it here. Also available on Amazon.
gerardcosmetics.com

I'm pretty lazy when it comes to eyeliner, which means I need something that lets me spend the least amount of time and not look like a train wreck. To pull off this stunning 15-sec-per-eye feat, I'm very partial to black liquid eyeliner, and Gerard's goes on like a dream. The tip is soft and doesn't pull at your eyelid, but still gives a precise line that's as black as my soul on Monday mornings. 💀

Get it here. Also available on Amazon.

2. Gerard Cosmetics Star Powder, $15

Highlighters really add that extra oomph and shimmer to your complexion, which is why I knew I would love these star powders. That, and because the packaging makes me feel like a 1950s Hollywood star. 💃 ⭐️

Get it on sale for $15 here. Also available on Amazon.

3. Gerard Cosmetics Lipsticks, $19

Passion Play
Sarah Han / BuzzFeed

Passion Play

My lipstick collection has become heavily skewed towards liquid lipsticks, but I'm loving the red-orange payoff of Passion Play that's vibrant but not overly intense, and I find it way easier to put on than most liquid lipsticks because it requires less precision. #lazyornah

Get it here. Also available on Amazon.

4. Wander Beauty Flash Focus Hydrating Foundation, $40

I low-key hate cleaning brushes, so any product that doesn't require that is pretty awesome. This creamy foundation stick contains coconut oil, sodium hyaluronate and antioxidant vitamins that help deliver long-lasting hydration.Get it here. Also available on Sephora.
wanderbeauty.com

I low-key hate cleaning brushes, so any product that doesn't require that is pretty awesome. This creamy foundation stick contains coconut oil, sodium hyaluronate and antioxidant vitamins that help deliver long-lasting hydration.

Get it here. Also available on Sephora.

5. Wander Beauty Exquisite Eye Liquid Shadows, $26

These liquid eyeshadows have brilliant color pay-off and come in four shades: Bronze, Champagne, Dove Grey and Mocha. They are infused with green tea and aloe extracts to soothe and condition the eyelids and can be used as eyeliner, eyeshadow, or even layered on top of each other for a multi-dimensional look. Get it here. Also available on Sephora.
sephora.com

These liquid eyeshadows have brilliant color pay-off and come in four shades: Bronze, Champagne, Dove Grey and Mocha. They are infused with green tea and aloe extracts to soothe and condition the eyelids and can be used as eyeliner, eyeshadow, or even layered on top of each other for a multi-dimensional look.

Get it here. Also available on Sephora.

6. Wander Beauty On-The-Glow Blush and Illuminator, $42

This double-duty stick is multitasking and portability at its best. You can choose from Soft Pink or Coral Pink for the blush end (which can also be dabbed onto the lips for a subtle flush of color) and the Illuminator is a Nude Glow for both options.Get it here. Also available on Sephora.
wanderbeauty.com

This double-duty stick is multitasking and portability at its best. You can choose from Soft Pink or Coral Pink for the blush end (which can also be dabbed onto the lips for a subtle flush of color) and the Illuminator is a Nude Glow for both options.

Get it here. Also available on Sephora.

7. trèStique Matte Color & Lip Balm Lip Crayons, $28

My lips are perpetually dry and I always forget to wear lip balm, so this duo lip pencil is perfect and Florence Fig (pictured above) is the prettiest, everyday dusty rose pink. The lip balm can be layered over the lip color or used as a hydrating primer. 😚Get them here. Also available on Amazon.
trestique.com

My lips are perpetually dry and I always forget to wear lip balm, so this duo lip pencil is perfect and Florence Fig (pictured above) is the prettiest, everyday dusty rose pink. The lip balm can be layered over the lip color or used as a hydrating primer. 😚

Get them here. Also available on Amazon.

8. trèStique Color & Contour Bronzer Stick, $34

Although slightly intimidating at first, this bronzer stick is super blendable. If you haven't noticed, all of trèStique's products are built around the two-in-one concept, which is great because it cancels the need for extra brushes — instead, there's a brush built into the other end of the bronzer stick!Get it here. Also available on Amazon.
trestique.com

Although slightly intimidating at first, this bronzer stick is super blendable. If you haven't noticed, all of trèStique's products are built around the two-in-one concept, which is great because it cancels the need for extra brushes — instead, there's a brush built into the other end of the bronzer stick!

Get it here. Also available on Amazon.

9. trèStique Define, Sculpt & Set Brow Pencil, $25

Do I like this product because the names of the shades are named after coffee drinks? Um, yeah. ☕️ But I also like its slanted, triangular pencil tip because I think it creates slightly more natural-looking eyebrow hairs as opposed to drawing them in with a tiny, rounded tip. The brush also has two different lengths on each side — the stubbier side is for applying tinted brow gel in small, specific areas, while you can brush away on your entire brow with the longer side. Get it here.
trestique.com

Do I like this product because the names of the shades are named after coffee drinks? Um, yeah. ☕️ But I also like its slanted, triangular pencil tip because I think it creates slightly more natural-looking eyebrow hairs as opposed to drawing them in with a tiny, rounded tip. The brush also has two different lengths on each side — the stubbier side is for applying tinted brow gel in small, specific areas, while you can brush away on your entire brow with the longer side.

Get it here.

10. EX1 Cosmetics Invisiwear Liquid Foundation, $18.50

EX1 products are developed specifically for Asian, Middle/Far-Eastern and Mediterranean complexions, yellow undertones and tanned/olive skin. I'm a liquid foundation girl and these do the trick for me - it's a lightweight formula, oil-free, easy to blend (works well with my Real Techniques Miracle Complexion Sponge), and bonus — gives me a slightly tanned glow. Get them here (free worldwide shipping!).
lookfantastic.com

EX1 products are developed specifically for Asian, Middle/Far-Eastern and Mediterranean complexions, yellow undertones and tanned/olive skin. I'm a liquid foundation girl and these do the trick for me - it's a lightweight formula, oil-free, easy to blend (works well with my Real Techniques Miracle Complexion Sponge), and bonus — gives me a slightly tanned glow.

Get them here (free worldwide shipping!).

11. EX1 Cosmetics Blushers, $14.50

These blushes are crazy soft and blend like a dream. They're matte but also have just the right amount of subtle shimmer. For that just-went-for-a-brisk-walk-in-park look.Get them here.
lookfantastic.com

These blushes are crazy soft and blend like a dream. They're matte but also have just the right amount of subtle shimmer. For that just-went-for-a-brisk-walk-in-park look.

Get them here.

12. OFRA Cosmetics Long Lasting Liquid Lipsticks, $19.90

Havana Nights
Sarah Han / BuzzFeed

Havana Nights

Santa Ana
Sarah Han / BuzzFeed

Santa Ana

I first heard of OFRA from Kathleen Fuentes of KathleenLights, and Havana Nights & Miami Fever are the two liquid lipsticks she's created in collaboration with OFRA. Havana Nights is a slightly vampy brown-red I've been really into and will continue wearing well into spring and summer alongside my *brighter* colors. Santa Ana on me is a very pretty medium raspberry — the perfect pop of pink, not too dark and not too light. Plus, these legit smell like cake. 🍰

Get them here. Miami Fever and Kathleen Lights also available on Amazon.

13. OFRA Cosmetics Dupethat Highlighters, $24.95

You Dew You is like the perfect peachy gold shimmer to pop onto your cheeks and pretend like you were born with ~dat glow~. You Glow Girl is also amazing if you want a slightly pinky, flushed look. Get them here.
ofracosmetics.com

You Dew You is like the perfect peachy gold shimmer to pop onto your cheeks and pretend like you were born with ~dat glow~. You Glow Girl is also amazing if you want a slightly pinky, flushed look.

Get them here.

14. Velvet59 Contour Is A Girl's Best Friend Palette, $45

Cream to powder contour and highlight shades, both matte and shimmery. Vegan, gluten free, paraben free, cruelty free, all that good stuff. Get it here. Also available on Amazon.
velvet59.com

Cream to powder contour and highlight shades, both matte and shimmery. Vegan, gluten free, paraben free, cruelty free, all that good stuff.

Get it here. Also available on Amazon.

15. Velvet59 Matte to the Max Liquid Lipsticks, $20

These four shades (Kai-Lea, Vanilla Macaroon, Gigi and Pink Cadillac) promise a "classic Hollywood pout" and are "infused with Sacha Inchi oil from the Amazonian rainforest to lock in hydration."Get them here. Also available on Amazon.
velvet59.com

These four shades (Kai-Lea, Vanilla Macaroon, Gigi and Pink Cadillac) promise a "classic Hollywood pout" and are "infused with Sacha Inchi oil from the Amazonian rainforest to lock in hydration."

Get them here. Also available on Amazon.

16. Velvet59 The Exotic Lotus Palette, $39

Despite the slightly problematic "exotic" theme, these eyeshadows are super pigmented and come in a varied but actually wearable range of colors.Get it here. Also available on Amazon.
velvet59.com

Despite the slightly problematic "exotic" theme, these eyeshadows are super pigmented and come in a varied but actually wearable range of colors.

Get it here. Also available on Amazon.

17. ColourPop Ultra Satin Lips, $6

From left to right: Dopey, I'm A Rabbit, London Fog
Sarah Han / BuzzFeed

From left to right: Dopey, I'm A Rabbit, London Fog

This line has so many flattering shades to choose from, and all of them have high-quality pigmentation (for only $6!). My four faves are: The Rabbit - a bright fuchsia with a subtle blue sheen; Dopey - a dusty mauve; Lost - a warm-toned brown red; and London Fog - a cool-toned blue red, or as I like to call it, a BOMB-ASS FIRE ENGINE RED. 🚨 🚒

I also highly recommend their line of Ultra Mattes, which have even greater staying power.

Get them here.

18. ColourPop Super Shock Cheeks, $8

Glo Up Highlighter
colourpop.com

Glo Up Highlighter

Bronze Me Bronzer
colourpop.com

Bronze Me Bronzer

Flush'd Blush
colourpop.com

Flush'd Blush

These Super Shock face products are some of the most buttery things I've felt in my life. I'm not even usually a blush person because of existing redness on my cheeks, but Flush'd is a gorgeous rusty deepened peach that I'd wear layered on top of a lot of foundation and concealer. Glo Up is a rich gold color that's a little more intense than Wisp, which is the perfect shade of champagne highlighter that I use all the time.

Get their highlighters here, bronzers here and blushes here.

19. ColourPop Super Shock Shadows, $5

Sunset Blvd
colourpop.com

Sunset Blvd

Beverly
colourpop.com

Beverly

Wattles
colourpop.com

Wattles

9 out of 10 times I wear eyeshadow, I stick to gold/copper/brown tones, so it's obvious I'd like Sunset Blvd, which is a warm golden bronze in a pearlized finish. I also really like Beverly, which is a matte deepened blackberry and makes me feel so badass about my makeup choices. Actually pulling off a deeper color is something else entirely, so I use a ~very light~ hand when it comes to application. Wattles is a dusty beige pink in a satin finish.

Get them here.

20. Glossier Milky Jelly Cleanser, $18

If you haven't heard about this amazing, crowdsourced cleanser already, let me sing its praises. It's SO gentle (I don't feel like a layer of my skin has been scraped off after using it!!) and it has a lovely, faint-but-not-overpowering rose scent (it's 25% rosewater). Massage into dry skin to remove makeup (unless it's waterproof, in which case use a cleansing oil first), emulsify and rinse away for unbelievably soft, clean, and hydrated skin.Get it here.
glossier.com!/products/milky-jelly-cleanser

If you haven't heard about this amazing, crowdsourced cleanser already, let me sing its praises. It's SO gentle (I don't feel like a layer of my skin has been scraped off after using it!!) and it has a lovely, faint-but-not-overpowering rose scent (it's 25% rosewater). Massage into dry skin to remove makeup (unless it's waterproof, in which case use a cleansing oil first), emulsify and rinse away for unbelievably soft, clean, and hydrated skin.

Get it here.

21. Glossier Boy Brow, $16

Boy Brow is just as good as Benefit's popular Gimme Brow and it's $8 cheaper. Plus, Boy Brow doesn't have a weird, waxy smell like Gimme Brow. Winner, winner, strong eyebrow gamer. 😏Get it here.
glossier.com!/products/boy-brow

Boy Brow is just as good as Benefit's popular Gimme Brow and it's $8 cheaper. Plus, Boy Brow doesn't have a weird, waxy smell like Gimme Brow. Winner, winner, strong eyebrow gamer. 😏

Get it here.

22. Glossier Priming Moisturizer, $25

This stuff is the perfect foundation for your makeup. I can feel my skin plumping up from the 🍄 mushroom super hydrator 🍄 and I love its cooling, creamy texture. There's also a mix of tea and honey extracts that combats pesky redness I'm all too familiar with.Get it here.
glossier.com!/products/priming-moisturizer

This stuff is the perfect foundation for your makeup. I can feel my skin plumping up from the 🍄 mushroom super hydrator 🍄 and I love its cooling, creamy texture. There's also a mix of tea and honey extracts that combats pesky redness I'm all too familiar with.

Get it here.

23. Makeup Geek Duochrome Eyeshadows, $6

These shades pack some serious punch — I'm partial to Havoc (warm red-brown base with teal reflects), I'm Peachless (buff base with peachy-pink reflects) and Ritzy (blue-black base with rich copper reflects). Get them here. Or get all 12 shades for $65.
makeupgeek.com

These shades pack some serious punch — I'm partial to Havoc (warm red-brown base with teal reflects), I'm Peachless (buff base with peachy-pink reflects) and Ritzy (blue-black base with rich copper reflects).

Get them here. Or get all 12 shades for $65.

24. Makeup Geek Pencil Liners, $9

As I already said, I'm a liquid eyeliner girl, but these pencil liners are so buttery and smooth and come in such pretty, wearable colors that I might have to give my liquid eyeliner a boot some days. Just make sure to set your eyeliner with some translucent powder or similar colored eyeshadow if it tends to run or smudge. You can also buy the full set of 10 for $58 — $5.80 per liner as opposed to $9.Get them here.
makeupgeek.com

As I already said, I'm a liquid eyeliner girl, but these pencil liners are so buttery and smooth and come in such pretty, wearable colors that I might have to give my liquid eyeliner a boot some days. Just make sure to set your eyeliner with some translucent powder or similar colored eyeshadow if it tends to run or smudge. You can also buy the full set of 10 for $58 — $5.80 per liner as opposed to $9.

Get them here.

25. Makeup Geek Foiled Eyeshadows, $10

Who needs a matte shadow when shimmery shades exist? I recommend Starred Eyed, Grandstand, In the Spotlight, High Wire and Whimsical. 🌟Get them here. Also available, an expanded set of 10 shadows for $80 or a complete set of 20 shadows for $160.
makeupgeek.com

Who needs a matte shadow when shimmery shades exist? I recommend Starred Eyed, Grandstand, In the Spotlight, High Wire and Whimsical. 🌟

Get them here. Also available, an expanded set of 10 shadows for $80 or a complete set of 20 shadows for $160.

26. Winky Lux Smoke & Roses Palette, $30

Transition your go-to smoky eye for spring and make things a little more ~flirty~. These shadows can also be used as blush and highlighter, so there's lots of possibilities to be had — start blending away! 🎨 Get it here.
winkylux.com

Transition your go-to smoky eye for spring and make things a little more ~flirty~. These shadows can also be used as blush and highlighter, so there's lots of possibilities to be had — start blending away! 🎨

Get it here.

27. Winky Lux Marzia Lip Kit, $28

This lip kit is a collaboration with YouTuber Marzia Bisognin (better known as CutiePieMarzia). The stars of this kit are the two creamy matte shades, Corallo (nude pink) and Stella Marina (bold berry). Check out the other Lip Velour shades here.Get it here.
winkylux.com

This lip kit is a collaboration with YouTuber Marzia Bisognin (better known as CutiePieMarzia). The stars of this kit are the two creamy matte shades, Corallo (nude pink) and Stella Marina (bold berry). Check out the other Lip Velour shades here.

Get it here.

28. Winky Lux Lightbox Creamy Illuminators, $16

This creamy highlighter just melts into your skin and gives you a radiant, perfectly flushed glow. Use your fingers to dab and blend to your heart's content. Also available in Bronze Bombshell and Lit.Get it here.
winkylux.com

This creamy highlighter just melts into your skin and gives you a radiant, perfectly flushed glow. Use your fingers to dab and blend to your heart's content. Also available in Bronze Bombshell and Lit.

Get it here.

29. Saucebox Cosmetics Étude Palette, $50

Let's face it — as pretty as shimmery teal/cobalt/forest green shades are, we can't all pull those off on a daily basis. For more chill days there's this neutral palette equipped with 8 super pigmented and buttery matte shades that can be used for eyeshadow, contouring and filling in your brows.Get it here.
sauceboxcosmetics.com

Let's face it — as pretty as shimmery teal/cobalt/forest green shades are, we can't all pull those off on a daily basis. For more chill days there's this neutral palette equipped with 8 super pigmented and buttery matte shades that can be used for eyeshadow, contouring and filling in your brows.

Get it here.

30. Saucebox Cosmetics Single Eyeshadows, $11.50

Since you've got your neutral shades covered in the Étude palette, these bright, spring/summer shades will be the perfect way to cover all of your (eyeshadow) bases. Rosé is a soft pink with a golden glow; Elegant is a preppy peachy-pink color; Peach Soda is a bubbly pink with a golden undertone.Get them here.
sauceboxcosmetics.com

Since you've got your neutral shades covered in the Étude palette, these bright, spring/summer shades will be the perfect way to cover all of your (eyeshadow) bases. Rosé is a soft pink with a golden glow; Elegant is a preppy peachy-pink color; Peach Soda is a bubbly pink with a golden undertone.

Get them here.

31. Onomie Bright Concealing Elixir, $30

Onomie has free ground shipping AND they send samples so you can find your shade match. Boo-yah.10 shades to choose from, all named after influential, badass women from years past. And the natural and naturally-derived ingredients like Night Sleeper Extract, Alfalfa Extract, Brazilian Ginseng and Vitamin C and E will bring visible improvements to your dark circles. ⚫️ 👀Get it here.
onomie.com

Onomie has free ground shipping AND they send samples so you can find your shade match. Boo-yah.

10 shades to choose from, all named after influential, badass women from years past. And the natural and naturally-derived ingredients like Night Sleeper Extract, Alfalfa Extract, Brazilian Ginseng and Vitamin C and E will bring visible improvements to your dark circles. ⚫️ 👀

Get it here.

32. Onomie A.C.E. Illuminating Eye Treatment, $40

Comes in two shades: Lovelace (pink pearlescent finish for fair to medium skin tones) and Curie (deep bronze finish for darker skin tones) and contains 10% pure and stabilized Vitamin C, which is just enough to provide powerful results (like fighting free radical damage) but not too intense of an amount to irritate the skin. 😌Get it here. Or get both products together for $65.
onomie.com

Comes in two shades: Lovelace (pink pearlescent finish for fair to medium skin tones) and Curie (deep bronze finish for darker skin tones) and contains 10% pure and stabilized Vitamin C, which is just enough to provide powerful results (like fighting free radical damage) but not too intense of an amount to irritate the skin. 😌

Get it here. Or get both products together for $65.

Me towards my new makeup:

The best things at three price points