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Do You Really Know Your Personal Brand?

Your social media presence isn't saying what you think it is.

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  1. In the past week, you've heard this more than once:

  2. Which superhero are you?

    Spiderman
    Wikipedia
    Spiderman
    Wikipedia
    Iron Man
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    Iron Man
    Wikipedia
    Green Arrow
    Wikipedia
    Green Arrow
    Wikipedia
    Batman
    Wikipedia
    Batman
    Wikipedia
    Hulk
    Wikipedia
    Hulk
    Wikipedia
    Captain America
    Wikipedia
    Captain America
    Wikipedia
  3. What are you wearing?

    Zazzle
    Zazzle
    Look Human
    Look Human
    Grumpy Cat
    Grumpy Cat
    J. Crew
    J. Crew
    Apple
    Apple
    Colonial Medical
    Colonial Medical
  4. What do you do after work?

    Co-ed softball!
    ThinkStock
    Co-ed softball!
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    Scream at pigeons.
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    Scream at pigeons.
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    Where ever the wind takes me, bro.
    ThinkStock
    Where ever the wind takes me, bro.
    ThinkStock
    I'm going directly to the city council meeting.
    ThinkStock
    I'm going directly to the city council meeting.
    ThinkStock
    Shopping, bitches!
    ThinkStock
    Shopping, bitches!
    ThinkStock
    When it’s nice, I play board games outside.
    ThinkStock
    When it’s nice, I play board games outside.
    ThinkStock
  5. Which adjective would people use to describe you?

  6. Where do you see yourself in 5 years?

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  7. Which social media platform is your go-to?

    Reddit
    Reddit
    Tumblr
    Tumblr
    Snapchat
    Snapchat
    Pinterest
    Pinterest
    Twitter
    Twitter
    Google
    Google
  8. It's lunch time. What are you eating?

    Chicken Fingers
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    Chicken Fingers
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    Gnocchi and Spinach with a Gorgonzola Cream Sauce
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    Gnocchi and Spinach with a Gorgonzola Cream Sauce
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    Pizza
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    Pizza
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    Toast
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    Toast
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    Vegan Burger
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    Vegan Burger
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    Chicken Caesar Sushi Roll
    ThinkStock
    Chicken Caesar Sushi Roll
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Do You Really Know Your Personal Brand?

You got: Compulsive Consumer

Everyone turns to you for the latest tech and fashion trends. You're always the first to review gadgets and fads. Kanye West is your spirit animal. You’ve ordered food using Postmates and/or Amazon drones. You have Apple pay and can’t name who is on the ten dollar bill. Trade on your street cred to earn free clothes from brands looking to engage with your target audience of on-the-go millennials.

Compulsive Consumer
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You got: Social Justice Crusader

Everyone sees you as a champion of equal rights. Every post you write leaves your followers with the feeling of righteous indignation. You went to Japan once so now you own a Squatty Potty. Translate your brand awareness into rock hard cash by selling one-for-one eco-friendly water bottles.

Social Justice Crusader
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You got: Ultramodern Contemporary

You are everyone's nonjudgmental friend. You won't wear anything too bright, loud, or offensive. You prefer weathered wood, exposed brick, and those lightbulbs from Chinatown. You drink Mexican coke. Use your personal brand to gain traction with the lamestream media by starting a how-to blog.

Ultramodern Contemporary
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You got: Brassy Biyotch

When people look at you, they think, "There's someone who's in CONTROL." There's not enough time in the day to complain about everything that is messed up in this world. You like to speak solely in emojis. Someone recently shared a very on-brand insta of you boxing out a child to catch a foul ball. Traffic your personal brand as the opinionated guest on a panel show and watch your audience grow.

Brassy Biyotch
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You got: Geek Chic

What can you say? You look damn good in glasses. Everyone thinks you read comic books and do improv. Your post on X-Box vs. Playstation garnered 1,346 comments. To stay on brand, you go to Renaissance Festivals and host game nights. Grow your personal brand by starting a unboxing YouTube channel with paid advertising.

Geek Chic
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You got: Auth Influencer

Everyone knows that you don't give a fuck. If someone tells you something isn’t healthy, you eat it. It isn’t cool? Too bad, you’re wearing it. You go by the feels because the feels never lie. All around you are sheeple and you are their unwilling shepherd. Most all of your tweets get over 200 favorites. Use your personal brand to get a job as a social media manager for a Fortune 500 company.

Auth Influencer
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