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Posted on Apr 6, 2017

Are You Secretly A Typography Genius?

Kern it like it's hot.

  1. Which of these lines is known as the "baseline"?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's 2!

    The baseline is the invisible line that all the letters sit on.

  2. Which height measurement are these arrows indicating?

    Correct! 
    Wrong! 

    It's x-height!

    The x-height is the distance between the baseline and the median line. It's typically the height of lowercase letters that don't have ascenders or descenders, such as "s," "a," and "u."

  3. Which of these fonts would be classified as a "serif font"?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's 2!

    A serif font has small decorative lines or embellishments around the edges of each character. The first font (Futura) is known as "sans serif" or "without serifs."

  4. Which of these letters has a "descender"?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's 3!

    A lowercase "q" has a descender, while both "k" and "d" have ascenders.

  5. Which type of adjustment is happening in the text below?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's tracking!

    Tracking aka letterspacing is used to adjust the spacing across a word, line, or entire block of text. Kerning, on the other hand, is when you adjust the space between two letters.

  6. Picas and points are two of the main units of measure when it comes to designing. Do you know how many points are in ONE pica?

    Correct! 
    Wrong! 

    It's 12!

    *rainbow shoots across the sky* THE MORE YOU KNOW!

  7. Which of these paragraphs is "justified"?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's 1!

    The justified text makes a clean shape on the page by forcing the text into lines of even measure. It's common to see this type of alignment in newspapers and books.

  8. FILL IN THE BLANK:

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's hierarchy!

    Typographic hierarchy helps the reader scan text easily. It can include bolding text, using caps, or even changing the color of certain words.

  9. What is the term for the inside of a closed character?

    Correct! 
    Wrong! 

    It's a counter!

    The counter sits enclosed inside of characters.

  10. Which type of adjustment is happening in the text below?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's leading!

    Leading aka line spacing is the distance from one line of type to another.

  11. What is the highlighted section of this character known as?

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's a spine!

    The spine is the left-to-right curve found on both the lowercase and uppercase "S."

  12. True or false: A “typeface” and a “font” are the same thing.

    BuzzFeed / Getty
    Correct! 
    Wrong! 

    It's false!

    A typeface is the DESIGN of the letterforms, and a font is the SOFTWARE used to display text. A single typeface might be available in several font formats.

H/T Thinking With Type by Ellen Lupton for teaching us all how to make things pretty 💖

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