The original jaw-dropping face cream (a 16.5 oz. jar is $1,900), La Mer contains a trademarked (and secret) "Miracle Broth" that celebs and beauty junkies swear by. "With La Mer, the price point is heightened, regardless of what they put in their products," says Cassandra Celestin, a certified cosmetic chemist and founder of TheBeautyChemist.com. "They [position the cream as] really high end, and it is about branding and marketing." But there is something to be said for the mentality that comes along with a super-expensive pot of face cream: "If you know that the face cream cost $400, you're gonna spend more time making sure it ends up on your face. You're not pulling and tugging on your skin putting it on in a rush — it becomes an experience," says Wolfer.