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Watch This Hilariously Bad Video Attempting To Discredit Black Friday Protesters

H/t to The Nation for learning it was created by a website tied to a former Walmart exec.

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"Meet America's professional protesters." (They drink beer and eat pizza for breakfast.)

View this video on YouTube

Walmart is facing the threat of more than a thousand protests on Black Friday by workers demanding better pay and working conditions — not a great look for the world's biggest retailer on one of the biggest shopping days of the year.

So why not find a way to make it look a little less bad?

Worker Center Watch, a website "dedicated to exposing Big Labor's abuse of the worker center organizational model," pitched in by putting out a video depicting America's "professional protesters" earlier this month. According to, the website was actually registered by the former head lobbyist for Walmart's firm — which gives some context to the hilariously absurd video.

According to Worker Center Watch, people protesting at retailers — all white, male youths — are paid to do it. They eat pizza and beer for breakfast after waking up in the afternoon. Then they actually look in the mirror and say: "Let's protest!" before harassing customers. After all, "their job is to beat up your job."

At the end, the narrator urges listeners: "This Black Friday, just buy your gifts, don't buy their lies."

Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.

Contact Sapna Maheshwari at

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