Prepare to be hypnotized by a second-by-second visualization of America's retail expenditures.
Retale, a location-based app and website that aggregates weekly retail circulars, created a real-time visualization of how Americans spend, from coffees sold at Starbucks to credit card transactions to sales of firearms. The count starts from the moment the webpage is opened — after a few minutes, you'll see sales of toys outpace firearms, though fall far behind lottery cards — among other interesting patterns.
Snapshot after 299 seconds:
Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.
Contact Sapna Maheshwari at firstname.lastname@example.org.
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