It can take a while to muster up the energy to unsubscribe from a brand's promotional emails. When you finally do it, you want it to be fast and painless.
That's why the unsubscribe page for Madewell's emails is particularly infuriating.
You might quickly hit unsubscribe and close the window. But! That's not enough. Before pressing the big UNSUBSCRIBE button, you have to uncheck a box then hit the button.
This, of course, is to make sure all those people who make their way to the unsubscribe page and click the big black UNSUBSCRIBE button don't accidentally end up unsubscribing themselves.
And it seems to be working....
Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.
Contact Sapna Maheshwari at firstname.lastname@example.org.
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