J.C. Penney has faced a lot of criticism from customers in the past two years for changes made under former chief executive officer Ron Johnson, most of which the current CEO is trying to undo.
But perhaps none have been more passionate than the snow globe contingent.
A group of shoppers has been hounding J.C. Penney for nearly a year to bring back the Disney snow globes it has given away on Black Friday for the past decade. Johnson halted the tradition in 2012 in favor of a promotion around free buttons, spurring a small protest that hasn’t let up since.
And this weekend, it succeeded. J.C. Penney said late Saturday that it will be giving away snow globes again, after hinting at the change earlier in the day on Twitter. Below, the tiny consumer uprising you probably never knew was happening. Let it snow, snow globers.
“If you are as upset as I am about JCPenney’s lack of a free snow globe this year, please like this page. The goal is to make sure that this is a one-time mistake on their part and that we will have snow globes again Black Friday 2013!!!”
Another supporter made a Twitter account.
Fingers were pointed at Ron Johnson, the former head of Apple retail and J.C. Penney’s ex-CEO
Then suddenly, in September, a beacon shone in the form of a single J.C. Penney tweet.
That made the news of Oct. 12, 2013, all the more significant. Could it be?
Weâ€™ve got a big announcement coming later today. Any guesses? (Hereâ€™s a hint: shake, shake, shake!)
It was. The battle had been won.
Theyâ€™re back! Get your free snow globe on #BlackFriday in store, while supplies last. #jcpListens
@jcpenney hallelujah! Hallelujah!! Just made it up to me and my family and our ruined traditions, from your stupidity last year! Thanks!
Still, there is no pleasing everyone…
@jcpenney what do we do about last year! #wahh