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How Black Friday Became A Thing: A Tale 140 Years In The Making

From a gold market crash in the 1860s to awful traffic in Pennsylvania 100 years later, the name of America's annual shopping frenzy has a long history.

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For more than a century, American retailers have ramped up marketing and discounts in the days after Thanksgiving, especially on Friday, which is now widely known as Black Friday.

But the term "Black Friday" for post-Thanksgiving Day sales is relatively new, and seems to have been concocted in Pennsylvania. Here's how it evolved.

For years, "Black Friday" referred to the crash of the gold market on Sept. 24, 1869.

The New York Herald/ / Via

The term was used for other Wall Street crashes in subsequent years. This clip is from the New York Herald in November 1871, describing lawsuits against speculators Jay Gould and Jim Fisk.


But hark! A 1975 article from a Pennsylvania newspaper noted cab drivers and bus drivers in big cities refer to the hectic day after Thanksgiving as "Black Friday," as it marked the start of Christmas shopping "and the wild rush for Christmas gifts."

The New York Times echoed that the same year, attributing it to Philadelphia police and bus drivers dealing with the "busiest shopping and traffic day of the year." A municipal PR exec reportedly noted the negative connotation as early as 1961.

The general manager of a Pennsylvania mall suggested an alternative in 1977, telling another local newspaper: "Instead of 'Black Friday,' you could call it 'green Friday'...Business is excellent."

The Delaware County Daily Times/ / Via

Not all kids fared as well, as per Primos, Pennsylvania's Delaware County Daily Times.

But it wasn't nationally known! In 1980, the Associated Press quoted a department store employee saying the busy day after Thanksgiving was "certainly not a Black Friday" — as a good thing!

The story ran in The San Bernardino County Sun in California on Nov. 29, 1980.


Even in this 1989 Associated Press story that mentions Black Friday, the reporter notes she's from Philadelphia, where the day after Thanksgiving is called Black Friday "for the sea of heads and the ungodly congestion in the malls and parking lots."

Then in 1995, the Standard-Speaker said "nobody really seems to know" how Black Friday got its name. The story quoted a longtime employee of the newspaper suggesting perhaps it's because stores "finish in the black" that day.


The "sensible suggestion" came from Andy Rusnock of Beaver Meadows, Pennsylvania, according to the newspaper. Good work, Beaver Meadows.

Google / Via!4m2!3m1!1s0x89c5a5770cfe094b:0x99e2fc40247a99ed?sa=X&ved=0ahUKEwji6dSJmKrJAhWBkh4KHTpLATAQ8gEIbjAK

In 1996, another Pennsylvania newspaper said more definitively that it's "the one day guaranteed to put any retailer's accounting books in the black."


Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.

Contact Sapna Maheshwari at

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