Watch Out! An Agency Is Stealing Your Art Director As You Read This!
If you have ever been an Advertising Art Director, you know how hard it is to find the right image for the mock-up or presentation that your creative director has requested. Generally, you would spend countless hours on stock photo websites, desperately looking through hundreds, if not thousands, of pictures covered in massive watermarks. With a simple twist, Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site (www.dreamstime.com) to turn their watermarks into a potentially lethal recruitment ad. So agency people, we suggest you rethink what pictures you ask your art director to get, cause with this “#WatermarkRecruitment” campaign, he might end up typing an email to a rival agency real soon!