Instagram is abuzz with people posting photos of themselves trying out a mysterious new diet plan called the Santa Clarita Diet.

Drew Barrymore is the official spokesperson for the #SantaClaritaDiet, but that's not stopping people from finding it a little bit...strange. Take a look and decide for yourself:
@Jeff is killin' it in this delicious doughnut photo to celebrate the start of his #SantaClaritaDiet...
...and the always beautiful @Oliamajd slays with her yummy #SantaClaritaDiet smoothie.
@MeghanYuriYoung is taking a stab at the new diet as well!
@Jadelizroper loves a good #SantaClaritaDiet shake after a killer workout, and — wait a second...is that blood on her mouth?
@Hannah_Rathbunn makes this diet plan look drop-dead gorgeous, and yes that is definitely blood on her mouth.
@Tortillaa is always to die for, and right now she's loving her new— okay, what is going on here?
If abs could kill, then @Daddy_Crawf would need a permit just to— okay, this cannot be ignored. He's covered in blood!
How does @Inanna manage to look so lethally luscious while enjoying a delicious smoothie and also oh my god what does that bottle say?!
@VioletBens0n is mixing up a dangerously delicious #SantaClaritaDiet smoothie so she can...wait WTF is in that blender?!
SERIOUSLY, WHAT IS THIS?!!!! HAS THE WHOLE WORLD GONE CRAZY?!!!! WHAT IS HAPPENING???!!!!!
