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7 Reasons It Is Important To Monitor Website Performance

In very simple terms, website performance refers to the time taken by a website to download and then display content on the user’s computer. Even though it sounds really simple, it is a fact that users are extremely sensitive to a website’s performance and speed. Even a delay of one second in the page’s response can lead to a reduction in conversions by 7%. According to statistics, 79% users have admitted that they will not return to a site that has exhibited poor performance in the past. You may not have aimed your website at the nearly 4 billion web users all over the globe.

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However, it is still important that your website works efficiently and smoothly for all those people who do visit. Monitoring your website performance metrics is of the utmost importance, whether you are a massive multinational or a small startup. Some of the most valid reasons are outlined below:

Reason 1: You want to know if your website is down

If you are not monitoring your website’s performance, chances are that you will find out it is down when people start complaining about it. During this time, you may end up losing possible leads, sales and conversions, job inquiries, displayed ads, media contacts and even potential partners because of unavailability and this can be a major loss in this competitive market. With monitoring, you are instantly alerted and this allows you to react swiftly and minimize problems.

Reason 2: You can check the quality of your hosting

Depending solely on your hosting agency or provider is a huge mistake. They have a different definition of failure than you. For instance, if your website is not displaying the way you want it to, the hosting provider would not really care. Likewise, they don’t inform clients every time there is a downtime. But, if you are monitoring your website performance and using a specialist to do it, you will be able to judge the quality of your hosting service and make a switch if you are not getting the desired uptime or facing other issues.

Reason 3: You can prevent your campaign budget from being wasted

Outage consequences can be the most damaging during advertising campaigns. Every visit you get on your website through a campaign is mostly from your target market. This makes them a potential customer and thus, a measurable cost. You are losing money if these potential clients are coming to your website and find it down. In addition, it also has a negative impact on your brand image. A disappointed customer is less likely to visit the website again. Your reaction time needs to be immediate during an advertising campaign and monitoring website performance can help you in this regard.

Reason 4: You can find an error while your website is theoretically up

Have you thought of a situation where your website is up and running, loading quickly and completely with proper navigation, but contact form is giving issues? Initially, even you may not realize something is wrong. You will only find out the problem when the number of contacts drops or when a friendly user opts to send you a manual email to inform you. With website performance monitoring, you are able to keep track of different functionalities, which include shopping cart, contact form and login form and this allows you to fix the problem quickly. Check this page for some helpful information: Application Monitoring Best Practices for Developers

Reason 5: You can detect unauthorized changes to your website’s files

One of the greatest benefits you get when monitoring your website is verifying the file checksum and doing a comparison with its reference. This functionality comes in handy for sending you immediate alerts if unauthorized access is gained to your website’s key files, typically by a virus or a hacker, and they are modified. This can be a software package or even a PDF document. When you are alerted, you can take steps instantly to ensure there is no lasting damage to your website.

Reason 6: You can check your servers

Another useful perk of monitoring website performance is that it allows you to monitor your servers as well. This doesn’t just include web servers; as long as you make the appropriate changes in configuration, you will be able to test your file server, mail server, database server and more. Moreover, you can also monitor your competitors’ websites and be alerted when they are running a promotion or launching something new.

Reason 7: You can get confirmation of your website’s uptime

Typically, hosting services provide you with statistics about your website’s uptime, but with monitoring website performance, you are able to verify these. If you are using a monitoring service, you will be informed by a third party and they are more likely to be accurate in their measurement and let you know how your website is doing.

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